Misinformation, Malinformation and Disinformation

03/16/22 • 28 min

1 Listener

Strategic Growth Podcast 2024

“The Professor” Pritch Pritchard, APR & Fellow PRSA is taking a deep dive into the scourge of modern communications: Misinformation, Malinformation and Disinformation. We identify, define and discuss the different types of media manipulations prevalent in today’s 24/7 global media mix.

Misinformation is false, but not created or shared with the intention of causing harm. Disinformation is deliberately created to mislead, harm, or manipulate a person, social group, organization, or country. Malinformation is based on fact, but used out of context to mislead, harm, or manipulate.

Pritch references the disinformation literacy resources of PRSA: http://voices4everyone.prsa.org/disinformation/disinformation-literacy/

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

Pritch references the disinformation literacy resources of PRSA: http://voices4everyone.prsa.org/disinformation/disinformation-literacy/

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

Previous Episode

Common Start-Up and Small Business Mistakes

We’re discussing all the mistakes and missteps of many start-ups and small businesses that can add up to presenting a picture of failure, not success. These minor errors can collectively harm or kill a new or small brand. We cover basics like having a proper website with corresponding email addresses, official phone numbers, and cohesive social media accounts. Failure to explain product/service, differentiation, value proposition, the people involved or not telling your story (you assume no one cares, but they do). Too much focus on sales numbers or marketing before product/service development. Making way too many assumptions, not being patient enough and chasing fast cash are just a few of the topics we cover on this episode.

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

Next Episode

Major Announcements Bonus Episode

We have 3 major announcements on this bonus 5th Wednesday of the Month bonus episode. 1. We are changing the name of this podcast. What will the new name be? You have to listen to find out. 2. Inspired by advice from Gary Vaynerchuk, we will be adding a lot more interviews with business leaders and decision-makers. 3. We will be starting a new series where we diagnose and then triage a business problem for a business owner or investor. Real advice for real problems of a real business.

After 140 episodes of the #NeoMarketing Podcast, it’s time for a change. This is the last episode using the original podcast title. Future episodes will have the same content, with the additions mentioned previously, but under a new name that better reflects our professional practice in 2022 (and beyond).

On this podcast series, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/