Strategic Growth Podcast 2024

Special guest Kelley McGuire is on a mission to make wine fun and enjoyable for all people, no matter their level of experience or knowledge. She started her private and/or virtual wine-tasting and consulting business Wine With Kelley as a response to her problem (untraditional availability) along with a passion for helping others better understand and enjoy wine. We talk about how all of her life and professional experience prepared her to formalize an idea, launch her startup and build a business model around her passion for wine tasting, education and collecting. We also taste a surprising bottle of wine as Kelley demystifies the process of learning how to approach, consume and enjoy wine no matter your taste or expertise.

Learn more about Kelley and her business at https://winewithkelley.com/ The wine we sample is the 2015 Vina Coterro Reserva by Rioja DOCa in Spain.

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen, watch, stream or subscribe: https://bit.ly/StrategicGrowthPodcast

Special guest Ashley Coffey is host of Coffey & Code Podcast, CEO of Coffey & Consult startup and TEDx Speaker focused on bridging the gap between technology and people. She is an emerging technologies subject matter expert with over a decade of experience in the tech industry, including public, private and non-profit roles. She currently serves on the Advisory Board of the local non-profit Oklahoma Women in Technology and volunteers as a mentor in the OKC community for young women pursuing careers in technology. Previously, Ashley was an Emerging Technologies Librarian at the University of Oklahoma, Director of Technology at a local XR startup and Creative at Apple.

Coffey & Code Podcast https://podcasters.spotify.com/pod/show/coffeyandcode Coffey & Consult https://www.coffeyandconsult.com Oklahoma Women In Technology https://okwomenintech.org

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen, watch, stream or subscribe: https://bit.ly/StrategicGrowthPodcast

What is Business Process Management (BPM) and how can it benefit your business? That's the discussion today on the podcast. BPM is an absolute dedication to the continual improvement of everything that makes up your business! To start, The Golding Group Definition: Business Process Management is a strategic approach to aligning company workflow, procedures, communication and human assets to create the most effective, efficient and manageable systems for sustainable business growth and longevity.

BPM is a strategic approach to creating effectiveness, efficiency and dependability in the execution of business activity. By focusing on ALL processes necessary for day-to-day operations, you (business leader) can better manage your business outcomes.

• Businesses are organized by separate but collaborative departments: Production, Distribution/Logistics, Marketing, Sales, Accounting, HR, Management, etc...
• Processes are the "business rules" (steps, guidelines, actions, operations, procedures, practices, techniques, etc.) for accomplishing necessary tasks. These are actions, tools, skills or communication required to do each job in the business. The what, when, where, why and how of every role in the business structure.
• Systems are a collection of processes that all work together to produce efficiency.
• Management is the continual adjustment, improvement, and organization of processes and systems for the best possible outcomes.
• Business Process Management is highly focused execution to maximize the potential of business strategy, assets and structure through continual improvement.

BPM creates the opportunity for constant improvement via communication, measurement and adjustment of internal and external processes. These improvements translate to efficiency in developing, creating, and delivering products and/or services. The potential benefits are lower cost to produce, fasters delivery/turn times, lower overhead, better profit margins, agility, multiple levels of leadership, consistent potential for growth and a positive attitude of innovation. A potential downside is the overthinking of business processes with too much emphasis on finding savings or efficiencies that might not exist. BPM is hardest to incorporate in industries based chiefly on creativity and experimentation but essential to quantify and organize for profitability. Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast

“The Professor” Pritch Pritchard, APR and Fellow PRSA, has some advice for CEOs, Vice Presidents, Directors and Managers who might not consider social media metrics and analytics to be a critical need. You don’t need to be an expert yourself, but you do need to keep your marketing and PR team in control of social media. Not just outward messaging but also social listening, brand relations and in worse-case scenarios: crisis communication. Pritch discusses various potential crisis communication issues and the tools you might suggest your in-house or 3rd party communications team utilizes for keeping aware of your online reputation and possible brand-damaging social posts. Many of the tools referenced in this episode can be found in the article 17 Best Social Media Analytics Tools For 2022: Reporting Made Easy by Adam Connell on Blogging Wizard https://bloggingwizard.com/social-media-analytics-and-reporting-tools/

Listen/Stream/Watch Subscribe to the podcast https://bit.ly/SGPodListen

Misinformation is false, but not created or shared with the intention of causing harm. Disinformation is deliberately created to mislead, harm, or manipulate a person, social group, organization, or country. Malinformation is based on fact, but used out of context to mislead, harm, or manipulate.

Pritch references the disinformation literacy resources of PRSA: http://voices4everyone.prsa.org/disinformation/disinformation-literacy/

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/