How to Strategically Use Humor in Marketing with Emily McGregor, PenguinCat Creative
Explicit content warning
02/25/25 • 29 min
1 Listener
Humor in marketing is great in theory. But, it’s not great for every brand. If you’re using humor in your marketing, it needs to be strategically on-brand for who you are (brand story) and how you communicate (brand character). We wanted you to learn from a super creative screenwriter turned copywriter who knows all aspects of humor, so we welcomed on Emily McGregor, the Founder & CEO of PenguinCat Creative and Scrappy Ads. They’re a creative agency of marketing geniuses who craft copy so charming it’ll make you dance your pants off.
And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.
https://www.facebook.com/forthrightpeople.marketingagency
https://www.instagram.com/forthrightpeople/
https://www.linkedin.com/company/forthright-people/
RESOURCES
https://www.forthright-people.com/resources
VIRTUAL CONSULTANCY
Humor in marketing is great in theory. But, it’s not great for every brand. If you’re using humor in your marketing, it needs to be strategically on-brand for who you are (brand story) and how you communicate (brand character). We wanted you to learn from a super creative screenwriter turned copywriter who knows all aspects of humor, so we welcomed on Emily McGregor, the Founder & CEO of PenguinCat Creative and Scrappy Ads. They’re a creative agency of marketing geniuses who craft copy so charming it’ll make you dance your pants off.
And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.
https://www.facebook.com/forthrightpeople.marketingagency
https://www.instagram.com/forthrightpeople/
https://www.linkedin.com/company/forthright-people/
RESOURCES
https://www.forthright-people.com/resources
VIRTUAL CONSULTANCY
Previous Episode
Quick Hits: The Nuts and Bolts of Podcasting with Max Branstetter, MaxPodcasting
Podcasting has grown a TON as a business-building tool over the past couple decades. But what does it take to start - and continue - an awesome podcast for your business or personal brand? In this Quick Hit, you’ll hear our podcast producer: Max Branstetter! Max is the Founder & Podcast Producer at MaxPodcasting, the Host of the Wild Business Growth podcast, and writes the Podcasting to the Max newsletter - where podcasting meets entrepreneurship (and terrible puns). Listen to the full episode here
Next Episode
Quick Hits: How to Translate Your Brand into a Physical Reality with Ron Novak, Drawing Dept
When we say “brand,” we mean more than your logo, colors, and fonts. We’re talking about the experience you’re creating and how it’s going to connect emotionally with your client, customer, or consumer. In this Quick Hit, you’ll hear Ron Novak. Ron is a Founding Partner and Principal at Drawing Dept, a full-service architectural firm that pursues a diverse range of work. Catch the full episode here
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/strategic-counsel-by-forthright-business-209516/how-to-strategically-use-humor-in-marketing-with-emily-mcgregor-pengui-86163483"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to how to strategically use humor in marketing with emily mcgregor, penguincat creative on goodpods" style="width: 225px" /> </a>
Copy