Strategic Counsel by ForthRight Business

https://www.linkedin.com/company/forthright-people/

WORKSHEETS

https://www.forthright-people.com/worksheets

VIRTUAL CONSULTANCY

https://www.facebook.com/forthrightpeople.marketingagency

1 Listener

1 Comment

Creative Series: Teresa Heath-Wareing

Strategic Counsel by ForthRight Business

04/23/24 • 59 min

In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our third special guest is Teresa Heath-Wareing, Online Business Owner, International Award-Winning Speaker, TEDx Speaker, Bestselling Author, and Host of Your Dream Business podcast. She’s been in marketing for 20 years and experienced every possible side of the marketing world. Hear how to handle the fast pace at which marketing changes, how to create quality creative that actually works for your brand, where agencies can find their superpower, how to showcase your skills as an agency, and what marketing careers will look like in the future.

We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK

INSTAGRAM

https://www.linkedin.com/company/forthright-people/

WORKSHEETS

VIRTUAL CONSULTANCY

https://www.facebook.com/forthrightpeople.marketingagency

1 Listener

1 Comment

4 Ways to Become a Better Problem Solver

Strategic Counsel by ForthRight Business

05/23/23 • 41 min

Problem solving is a skill we need in all aspects of business and life. The better we get at it, the quicker and more efficient we become - leading to the results we want. Become a better problem solver by investigating possible solutions with a time limit, analyzing the options against the goals, enlisting the help of the RIGHT others, and testing-and-learning to optimize the solution. Let’s solve some problems.

Do you want to stand out in your industry and get more sales? Show you’re different to attract and retain top talent? Build a brand that drives real business results? Grab your Brand Strategy Workbook at: https://forthright-people.com/brand-strategy

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK

INSTAGRAM

https://www.linkedin.com/company/forthright-people/

WORKSHEETS

VIRTUAL CONSULTANCY

https://www.facebook.com/forthrightpeople.marketingagency

1 Listener

1 Comment

Classics: The Framework for Creating Digital Content People Want to Watch with Dan Gadd, Atlanta Dream WNBA

Strategic Counsel by ForthRight Business

07/25/23 • 57 min

The digital space is crowded. It’s hard to capture enough attention for your content to break through the noise. Dan Gadd, SVP of Growth for the Atlanta Dream WNBA and former Sr. Director of Digital Strategy for the Atlanta Falcons, calls it “a street fight for attention!” You need a mindset shift that embraces the reality that “there is no reach without reaction.” Dan’s proven framework is your guide for getting this reaction and creating digital content people want to watch.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK

INSTAGRAM

https://www.linkedin.com/company/forthright-people/

WORKSHEETS

VIRTUAL CONSULTANCY

https://www.facebook.com/forthrightpeople.marketingagency

1 Listener

1 Comment

4 Ways to Foster a Creative Culture in a Hybrid Work Environment

Strategic Counsel by ForthRight Business

04/11/23 • 40 min

Do you need to have an in-person office to have a creative culture? We think not. In fact, we believe a hybrid work environment may just be the best way to stimulate creativity. Foster a creative culture in a hybrid work environment by creating channels and forums for ongoing creative downloads, soliciting creative insights and ideas, forming creativity pods, and realizing the creative process starts with management. Now, go create that culture that elicits creativity.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK

INSTAGRAM

https://www.linkedin.com/company/forthright-people/

WORKSHEETS

VIRTUAL CONSULTANCY

https://www.facebook.com/forthrightpeople.marketingagency

1 Listener

1 Comment

How to Get Gen Zers to Engage through Social with Corinne Westbrook, Gen Zer

Strategic Counsel by ForthRight Business

10/10/23 • 32 min

How do you crack the code with Gen Zers? There’s a lot to consider, and any success can feel more like lightning in a bottle than a trusted marketing strategy. It helps to hear from the source - and we have you covered! We welcomed on a very special guest who’s been mentioned many times on this podcast - Anne’s daughter, Corinne Westbrook. Corinne is here to share what Gen Zers are thinking when they process your content and decide whether you’re worth their attention.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK

INSTAGRAM

https://www.linkedin.com/company/forthright-people/

WORKSHEETS

VIRTUAL CONSULTANCY

https://www.facebook.com/forthrightpeople.marketingagency

1 Listener

1 Comment

How to Drive Synergies between Marketing and Sales

Strategic Counsel by ForthRight Business

10/22/24 • 40 min

Marketing and Sales traditionally operate independently - but they shouldn’t. We believe they should be intrinsically tied, so the efforts compound into exponential benefit. But, this is easier said than done. Drive synergies between Marketing and Sales by getting clear on what you are selling, getting clear on the ecosystem that surrounds your target client/customer/consumer, measuring and optimizing the efforts holistically, and building respect and understanding for the other’s role. There’s a ton of opportunity here for organizations who get Marketing and Sales on the same page.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK

INSTAGRAM

https://www.linkedin.com/company/forthright-people/

RESOURCES

VIRTUAL CONSULTANCY

https://www.facebook.com/forthrightpeople.marketingagency

1 Listener

1 Comment

Classics: 4 Tips for Getting the Most Out of Paid Media with Amy Scalia, Local 12 and Cincinnati Refined

Strategic Counsel by ForthRight Business

11/21/23 • 76 min

There’s organic media and paid media. The latter can bring about muuuuuch bigger results in your marketing efforts - if you do it right. So, how do you get the most out of paid media? You’ll want to leverage influencer marketing, invest enough to break through and create an ecosystem, amplify content and placements across your channels, and know how the paid media KPIs impact business KPIs. You’ll also be faced with the decision of hiring an influencer marketing agency or going at it yourself, determining the most effective paid media platforms, and overcoming common mistakes with paid media. We wanted you to learn from a dynamic leader who knows all sides of paid media, so we welcomed on Amy Scalia. She’s an on-air host for Local 12, the Managing Editor of Cincinnati Refined, and started and runs the foundation PSNEVERGIVEUP with her husband.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK

INSTAGRAM

https://www.linkedin.com/company/forthright-people/

WORKSHEETS

VIRTUAL CONSULTANCY

https://www.facebook.com/forthrightpeople.marketingagency

1 Listener

1 Comment

Classics: 4 Tips for Successful Succession Planning with Nick Bour, Inspire Wealth

Strategic Counsel by ForthRight Business

08/27/24 • 49 min

Have you thought about how you’re going to approach the later years of your career? It’s an area so many of us don’t have a roadmap for. Successful succession planning means defining the legacy you want to leave, firming up your business and brand to operate independently, putting your talent in a position to grow and prosper, and planning your exit strategy. We’re of course NOT financial advisors, so we welcomed on Nick Bour. He’s the Founder and CEO of Inspire Wealth, a financial company providing wealth building and retirement planning services to residents of Michigan, Ohio, and Massachusetts.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK

INSTAGRAM

https://www.linkedin.com/company/forthright-people/

RESOURCES

VIRTUAL CONSULTANCY

https://www.facebook.com/forthrightpeople.marketingagency

1 Listener

1 Comment

How to Leverage Audio Marketing with Nora Sudduth, Co-Founder of Hello Audio

Strategic Counsel by ForthRight Business

07/19/22 • 87 min

You’re listening to this, so you’re familiar with audio marketing. But really - another marketing channel?! It better be worth it. Audio marketing can open so many doors for you and your business when done right. There are just some key decisions to make: public or private podcasting? Audio or video? What should you talk about? We have you covered, as this week we welcome guest Nora Sudduth - Co-Founder and Chief Revenue Officer of Hello Audio - to share her audio brilliance and answer your questions on making an impact with the medium.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.

FACEBOOK

INSTAGRAM

https://www.linkedin.com/company/forthright-people/

WORKSHEETS

https://www.forthright-people.com/worksheets

VIRTUAL CONSULTANCY