Using Webinars and Workshops to Generate Leads and Sales – 020
10/02/19 • 18 min
I’ve used webinars and workshops in my business before and not only do they provide a great opportunity to connect with and add value to your target customer, but they are awesome for generating sales! They offer one of the best conversion rates for a marketing tool.
Webinars give you the chance to show off your personality and the value that your product or service can deliver. You will be with your target customer for a minimum of 30 minutes and during this time you are aiming to get them around the customer acquisition journey. This is so that by the time you make an offer, they will have seen how your product or service could work for them, they feel that they can make it work and they are aware of the ROI that it could give back to them.
If you’ve been considering doing a webinar, but you don’t know where to start, then this show is for you.
Enjoy!
What I’m going to cover:
- The benefits of hosting webinars and workshops
- The essential ingredients
- How you should structure your webinar for success
- Presentation considerations for webinars
- How long a webinar should be
- How much webinars cost
Thanks for listening!
To share your thoughts:
- leave a comment below.
- Share this show on Twitter, Facebook or LinkedIn.
To help the show out:
- Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
- Subscribe on iTunes.
See you next time.
Resources:https://www.storyledspeaking.com
https://www.standoutpitch.com https://ww.storyledmarketing.com
https://www.thespeakingclub.com/speakingcourse
Webinar Platforms:
I’ve used webinars and workshops in my business before and not only do they provide a great opportunity to connect with and add value to your target customer, but they are awesome for generating sales! They offer one of the best conversion rates for a marketing tool.
Webinars give you the chance to show off your personality and the value that your product or service can deliver. You will be with your target customer for a minimum of 30 minutes and during this time you are aiming to get them around the customer acquisition journey. This is so that by the time you make an offer, they will have seen how your product or service could work for them, they feel that they can make it work and they are aware of the ROI that it could give back to them.
If you’ve been considering doing a webinar, but you don’t know where to start, then this show is for you.
Enjoy!
What I’m going to cover:
- The benefits of hosting webinars and workshops
- The essential ingredients
- How you should structure your webinar for success
- Presentation considerations for webinars
- How long a webinar should be
- How much webinars cost
Thanks for listening!
To share your thoughts:
- leave a comment below.
- Share this show on Twitter, Facebook or LinkedIn.
To help the show out:
- Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
- Subscribe on iTunes.
See you next time.
Resources:https://www.storyledspeaking.com
https://www.standoutpitch.com https://ww.storyledmarketing.com
https://www.thespeakingclub.com/speakingcourse
Webinar Platforms:
Previous Episode
How to Use the Rule of Reciprocity in Your Marketing – 019
I’ve been fascinated by human psychology and in discovering how we can use it in our marketing to grow our business. Whether you know it or not, your buying behaviour is influenced by a number of psychological triggers and reciprocity is one of these.
The rule of ‘reciprocity’ is what modern society has been built upon and is a rule that has practically been bred into us to uphold. You will have seen marketers using the rule of reciprocity before in content marketing, as free content and freebies. What you might not know is that its’s also leveraged in other ways in marketing.
Understanding how to utilise ‘reciprocity’, (with a service mindset), is a critical part of your marketing toolbox and that’s why I’m sharing what I’ve discovered with you on this show.
Enjoy!
What I’m going to cover:
- The background to the rule of reciprocity
- Why it’s so powerful
- How charities and supermarkets leverage reciprocity
- The additional spin off rule of reciprocity that can turn no into yes
- How to use the rule in your business
- Why you must use it with good intentions
Thanks for listening!
To share your thoughts:
- leave a comment below.
- Share this show on Twitter, Facebook or LinkedIn.
To help the show out:
- Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
- Subscribe on iTunes.
See you next time.
Resources:https://www.storyledspeaking.com
https://www.standoutpitch.com https://ww.storyledmarketing.com
Next Episode
Four Power Ups that Make Your Content Stickier – 021
You know that question... "If a tree falls in a forest and no one is around to hear it, does it make a sound?" well I have a variation on it for you...
“If you share a message and no-one remembers it, did you communicate at all?”
Stories have been used to help people remember important messages for thousands of years, but some stories are stickier than others. Today I’m giving you the lowdown on four tools you can use to make the important points in your stories and content more adhesive than gorilla glue!
Enjoy!
What I’m going to cover:
- Four different tools you can use to make your message more relatable and memorable
- The difference between each one
- Where you might use them best
- Strategies for using them with your content.
Thanks for listening!
To share your thoughts:
- leave a comment below.
- Share this show on Twitter, Facebook or LinkedIn.
To help the show out:
- Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
- Subscribe on iTunes.
See you next time.
Resources:https://www.storyledspeaking.com
https://www.standoutpitch.com https://ww.storyledmarketing.com
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