Two Powerful Words That Will Help You Sell – 017

08/15/19 • 11 min

Story Led Marketing - Where the Magic Happens!

I see so many people with a great product or service, struggling to get potential customers to understand how it can make a difference to their life. There could be a number of reasons for this, but the one I want to tackle in this episode is ‘focusing on the vehicle’.

So often with our own business, we’re so proud of what we’ve created, the widget, or framework or method, or program, that we can’t focus on anything else. The problem is that the features of your creation, are not what will get you the sale.

But don’t worry, in this show I’m going to be giving you an analogy you won’t forget to keep you on track, and two magic words that will help you communicate the value every time, so that you get more sales.

Enjoy!

What I’m going to cover:

One of the biggest obstacles to getting sales.
A powerful analogy that will make sure you stay customer focused.
Two of the most powerful words for getting results in marketing.

Thanks for listening!

Resources:https://www.storyledspeaking.com

https://www.standoutpitch.com https://ww.storyledmarketing.com

https://www.thespeakingclub.com/speakingcourse

To share your thoughts:

leave a comment below.
Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
Subscribe on iTunes.

See you next time.

Enjoy!

What I’m going to cover:

One of the biggest obstacles to getting sales.
A powerful analogy that will make sure you stay customer focused.
Two of the most powerful words for getting results in marketing.

Thanks for listening!

Resources:https://www.storyledspeaking.com

https://www.standoutpitch.com https://ww.storyledmarketing.com

https://www.thespeakingclub.com/speakingcourse

To share your thoughts:

leave a comment below.
Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
Subscribe on iTunes.

See you next time.

Previous Episode

How Public Speaking Can Power Up Your Marketing – 015

Public speaking is one of the most important and most dreaded forms of communication in life and business. Whether you’re a manager, small business owner, coach or consultant, I believe this is a skill that should be right at the top of your list to develop.

Today, so many aspects of marketing involve us actually talking to our audience, and our success in bringing new people into our world and converting them into customers is strongly correlated to how well we connect with them, engage them and make them believe in our message.

I’ve seen opportunities blown by poor presentations, and I’ve seen them missed because someone wants to avoid public speaking. So, whether you are petrified of public speaking, or you want to up your game, this episode will help.

Since 2011, I’ve been coaching people not only to get over their fear of public speaking, but to become a powerful speaker that gets results. In this episode I’m going to be sharing tips to help you move forward in your speaking journey wherever you’re starting from.

Enjoy!

What I’m going to cover:

Three things to remember about speaking
Three things you must do before you start putting your talk together
Three things you need to consider about your content
Three things you can do to increase audience engagement
Three things you should do while rehearsing
Three things to do to prepare for your talk
Three things to do before you go on stage.

Thanks for listening!

To share your thoughts:

leave a comment below.
Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
Subscribe on iTunes.

See you next time.

Resources:

https://www.standoutpitch.com https://ww.storyledmarketing.com

https://www.thespeakingclub.com/speakingcourse

Next Episode

My Big Marketing Takeaways from Offermind – 018

A lot of business owners and entrepreneurs think that their ‘offer’ is the product or service that they sell, but it’s not. At its heart, an offer is your core product or service plus added value. The aim of your offer is to create a compelling proposition for your customer, where the perceived value of what you’re offering is much higher than the price that they pay.

Putting together the right offer for your target customer is one of the biggest factors that influences their decision to buy. In this show, I’m going to be sharing my biggest takeaways from Offermind, a two-day event designed to help entrepreneurs and business owners master this critical aspect of marketing.

The event featured some of the biggest names in business today and I was very fortunate to be able to go. There was a lot of gold shared at this event and I took copious notes so that I could share the goods with you.

Enjoy!

What I’m going to cover:

The definition of a dream customer
Why you should choose a position in relation to the category king in your market
The three different ways you can add value to your core product or service
Why people hate to be convinced

Thanks for listening!

To share your thoughts: