How to Use the Rule of Reciprocity in Your Marketing – 019

09/19/19 • 12 min

Story Led Marketing - Where the Magic Happens!

I’ve been fascinated by human psychology and in discovering how we can use it in our marketing to grow our business. Whether you know it or not, your buying behaviour is influenced by a number of psychological triggers and reciprocity is one of these.

The rule of ‘reciprocity’ is what modern society has been built upon and is a rule that has practically been bred into us to uphold. You will have seen marketers using the rule of reciprocity before in content marketing, as free content and freebies. What you might not know is that its’s also leveraged in other ways in marketing.

Understanding how to utilise ‘reciprocity’, (with a service mindset), is a critical part of your marketing toolbox and that’s why I’m sharing what I’ve discovered with you on this show.

Enjoy!

What I’m going to cover:

The background to the rule of reciprocity
Why it’s so powerful
How charities and supermarkets leverage reciprocity
The additional spin off rule of reciprocity that can turn no into yes
How to use the rule in your business
Why you must use it with good intentions

Thanks for listening!

To share your thoughts:

leave a comment below.
Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
Subscribe on iTunes.

See you next time.

Resources:https://www.storyledspeaking.com

https://www.standoutpitch.com https://ww.storyledmarketing.com

https://www.thespeakingclub.com/speakingcourse

Understanding how to utilise ‘reciprocity’, (with a service mindset), is a critical part of your marketing toolbox and that’s why I’m sharing what I’ve discovered with you on this show.

Enjoy!

What I’m going to cover:

The background to the rule of reciprocity
Why it’s so powerful
How charities and supermarkets leverage reciprocity
The additional spin off rule of reciprocity that can turn no into yes
How to use the rule in your business
Why you must use it with good intentions

Thanks for listening!

To share your thoughts:

leave a comment below.
Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
Subscribe on iTunes.

See you next time.

Resources:https://www.storyledspeaking.com

https://www.standoutpitch.com https://ww.storyledmarketing.com

https://www.thespeakingclub.com/speakingcourse

Previous Episode

My Big Marketing Takeaways from Offermind – 018

A lot of business owners and entrepreneurs think that their ‘offer’ is the product or service that they sell, but it’s not. At its heart, an offer is your core product or service plus added value. The aim of your offer is to create a compelling proposition for your customer, where the perceived value of what you’re offering is much higher than the price that they pay.

Putting together the right offer for your target customer is one of the biggest factors that influences their decision to buy. In this show, I’m going to be sharing my biggest takeaways from Offermind, a two-day event designed to help entrepreneurs and business owners master this critical aspect of marketing.

The event featured some of the biggest names in business today and I was very fortunate to be able to go. There was a lot of gold shared at this event and I took copious notes so that I could share the goods with you.

Enjoy!

What I’m going to cover:

The definition of a dream customer
Why you should choose a position in relation to the category king in your market
The three different ways you can add value to your core product or service
Why people hate to be convinced

Thanks for listening!

To share your thoughts:

leave a comment below.
Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
Subscribe on iTunes.

See you next time.

Resources:https://www.storyledspeaking.com

https://www.standoutpitch.com https://ww.storyledmarketing.com

https://www.thespeakingclub.com/speakingcourse

Next Episode

Using Webinars and Workshops to Generate Leads and Sales – 020

I’ve used webinars and workshops in my business before and not only do they provide a great opportunity to connect with and add value to your target customer, but they are awesome for generating sales! They offer one of the best conversion rates for a marketing tool.

Webinars give you the chance to show off your personality and the value that your product or service can deliver. You will be with your target customer for a minimum of 30 minutes and during this time you are aiming to get them around the customer acquisition journey. This is so that by the time you make an offer, they will have seen how your product or service could work for them, they feel that they can make it work and they are aware of the ROI that it could give back to them.

If you’ve been considering doing a webinar, but you don’t know where to start, then this show is for you.

Enjoy!

What I’m going to cover: