How to Use Testimonials to Convert Visitors to Buyers – 015

07/18/19 • 22 min

Story Led Marketing - Where the Magic Happens!

Positive reviews of your product or service are worth their weight in gold...and that’s why it’s so critical to know how to get them, what should be in them and how to present them to maximise their impact.

In my experience though many of us are losing out on the power and benefits of testimonials for a number of reasons:

We miss opportunities to get them.

We’re so grateful if someone says they will give us one that we don’t tell them what we want them to cover.

We don’t put them in the right format.

We overlook potential ways to leverage them.

Given the impact of social proof to build trust, overcome objections and connect at an emotional level I thought it was worth learning the ins and outs of testimonials for my own business...and of course sharing what I’ve discovered with you too

Enjoy!

What I’m going to cover:

Why testimonials are so valuable
Top 3 mistakes businesses make with testimonials
The two kinds of evidence you need on your site
The different types of testimonial
How to ask for a testimonial
Opportunities not to be missed
Ideal length for quote testimonials
Seven tips for success with testimonials
Software suggestion

Thanks for listening!

To share your thoughts:

leave a comment below.
Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
Subscribe on iTunes.

See you next time.

Resources:Speaking Club Testimonial Animation

https://judge.me

https://www.standoutpitch.com https://ww.storyledmarketing.com

https://www.thespeakingclub.com/speakingcourse

In my experience though many of us are losing out on the power and benefits of testimonials for a number of reasons:

We miss opportunities to get them.

We’re so grateful if someone says they will give us one that we don’t tell them what we want them to cover.

We don’t put them in the right format.

We overlook potential ways to leverage them.

Enjoy!

What I’m going to cover:

Why testimonials are so valuable
Top 3 mistakes businesses make with testimonials
The two kinds of evidence you need on your site
The different types of testimonial
How to ask for a testimonial
Opportunities not to be missed
Ideal length for quote testimonials
Seven tips for success with testimonials
Software suggestion

Thanks for listening!

To share your thoughts:

leave a comment below.
Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
Subscribe on iTunes.

See you next time.

Resources:Speaking Club Testimonial Animation

https://judge.me

https://www.standoutpitch.com https://ww.storyledmarketing.com

https://www.thespeakingclub.com/speakingcourse

Previous Episode

What does a Drama about Spying have to do with Story Led Marketing? Part 2 – 014

I love a good drama...but I can never switch off my marketing brain. When I recently watched a spy thriller called ‘Summer of Rockets’ by Stephen Poliakoff on the BBC I nearly got thrown out of the living room because I couldn’t stop myself from commenting on the mistakes that the hero, Samuel Petrukhin was making in the marketing of his big new invention.

(This wasn’t immaterial to the plot either because the fact that he couldn’t sell his invention put his business at risk and made him vulnerable to being turned into a spy...see how important successful marketing is!?)

Anyway, although I managed to bite my tongue for the remainder of the episodes, I couldn’t stop thinking about what he could have done differently, and so here we are... I’ve already incorporated Samuel and his story into one of my presentations and my masterclass programme, and I thought I’d share it with you too...

In this two-part show, I’m sharing his story, the marketing mistakes he made and how I would have applied the story led marketing system to his product to create engagement, leads and sales.

Enjoy!

What we’re going to cover in Part Two:

A recap of the pillar content wheel and what it does
The six pieces of pillar content Samuel’s should have used to educate the market
The winning formula for every piece of content you put out
How Samuel could turn those six pieces into a low maintenance marketing machine
Content examples from one piece of pillar content

Thanks for listening!

To share your thoughts:

leave a comment below.
Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
Subscribe on iTunes.

See you next time.

Resources:https://www.standoutpitch.com https://ww.storyledmarketing.com

https://www.thespeakingclub.com/speakingcourse

Next Episode

How Public Speaking Can Power Up Your Marketing – 015

Public speaking is one of the most important and most dreaded forms of communication in life and business. Whether you’re a manager, small business owner, coach or consultant, I believe this is a skill that should be right at the top of your list to develop.

Today, so many aspects of marketing involve us actually talking to our audience, and our success in bringing new people into our world and converting them into customers is strongly correlated to how well we connect with them, engage them and make them believe in our message.

I’ve seen opportunities blown by poor presentations, and I’ve seen them missed because someone wants to avoid public speaking. So, whether you are petrified of public speaking, or you want to up your game, this episode will help.

Since 2011, I’ve been coaching people not only to get over their fear of public speaking, but to become a powerful speaker that gets results. In this episode I’m going to be sharing tips to help you move forward in your speaking journey wherever you’re starting from.

Enjoy!

What I’m going to cover: