#151: Why You Should Hire the Right COO

05/16/25 • 34 min

5-Day Storytelling Challenge

Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.

To sign up go HERE.

SHOW NOTES:

SERIES: This episode is part of a Launch, Grow, Thrive series with John Wilson on the Stories With Traction podcast.

SUMMARY: In this episode, John Wilson and Matt Zaun discuss why hiring the right COO is paramount to the growth phase of your business.

DR. JOHN WILSON: John is an entrepreneur, a professor at Drexel University, and the Host of EntreProfessor.

MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.

Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.

5-Day Storytelling Challenge

Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.

To sign up go HERE.

SHOW NOTES:

SERIES: This episode is part of a Launch, Grow, Thrive series with John Wilson on the Stories With Traction podcast.

SUMMARY: In this episode, John Wilson and Matt Zaun discuss why hiring the right COO is paramount to the growth phase of your business.

DR. JOHN WILSON: John is an entrepreneur, a professor at Drexel University, and the Host of EntreProfessor.

Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.

Previous Episode

Episode #150! | Launch, Grow, Thrive

SHOW NOTES:

SERIES: This episode is part of a Launch, Grow, Thrive series with John Wilson on the Stories With Traction podcast.

SUMMARY: In this episode, John Wilson and Matt Zaun discuss the build, measure, learn loop and whether or not we should pivot or persevere.

DR. JOHN WILSON: John is an entrepreneur, a professor at Drexel University, and the Host of EntreProfessor.

Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.

Next Episode

#152: The Identity Crisis of Successful Business Leaders

5-Day Storytelling Challenge

Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.

To sign up go HERE.

SHOW NOTES:

SERIES: This episode is part of a Launch, Grow, Thrive series with John Wilson on the Stories With Traction podcast.

SUMMARY: In this episode, John Wilson and Matt Zaun discuss why many successful business leaders face an identity crisis.

EPISODE MENTIONED | Always Fall Forward with Jacob Brown

DR. JOHN WILSON: John is an entrepreneur, a professor at Drexel University, and the Host of EntreProfessor.

Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.