Stories With Traction
Matt Zaun
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The Stories With Traction Podcast was built to help leaders grow their business by persuading their clients and team members, all while having a huge impact on the world around them. As you listen to these episodes, you’ll learn a lot about: storytelling, marketing, sales, company culture, and leadership.
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Sharing Stories on Podcasts
Stories With Traction
10/07/22 • 53 min
5.0
SHOW NOTES:
SUMMARY: In this episode, Krystal Proffitt and Matt Zaun talk about the power of sharing stories on a podcast.
KRYSTAL PROFFITT BIO: Krystal owns Proffitt Media, where she specializes in helping entrepreneurs start, launch, and market their content through podcasts.
For more info, check out Krystal here:
https://krystalproffitt.com/
https://www.youtube.com/c/KrystalProffitt
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/
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1

Marketing Tips, Tricks, and Techniques
Stories With Traction
09/23/22 • 46 min
SHOW NOTES:
SUMMARY: In this episode, Josh Rudegeair and Matt Zaun talk about marketing tips, tricks, and techniques to get your company more exposure.
JOSH RUDEGEAIR BIO: Josh is a marketing expert, and is the Senior Manager of Corporate Marketing at Ascension. He successfully launched a podcast that hit #1 in the United States (all podcasts, all categories), designed multiple billboards in Times Square, created a lead generation machine (collecting hundreds of thousands of leads), and produced multi-million dollar year growth in top-line revenue.
For more info, check out Josh here:
https://www.linkedin.com/in/josh-rudegeair/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/

Part 3 | How to Implement a Corporate Social Responsibility Strategy
Stories With Traction
08/19/22 • 44 min
SHOW NOTES:
SERIES: This podcast episode is a part of the Corporate Social Responsibility (CSR) series on the Stories With Traction podcast. In the series, Dan Koval and Matt Zaun will talk about the WHAT, the WHY, and the HOW regarding CSR. By utilizing the concepts shared, you can radically enhance your sales, marketing, and company culture through CSR. Enjoy these episodes!
Check out the WHAT episode here | https://storieswithtraction.buzzsprout.com/1781130/10957192-part-1-what-is-corporate-social-responsibility
Check out the WHY episode here | https://storieswithtraction.buzzsprout.com/1781130/10957192-part-1-what-is-corporate-social-responsibility
SUMMARY: In this episode (the HOW), Dan Koval and Matt Zaun talk about how you can implement a CSR strategy that works for your company. Before you listen to this episode, check out the WHAT, and the WHY episodes first.
DAN KOVAL BIO: Currently in his 14th year at Bentley Systems, Dan Koval oversees all global corporate giving and colleague community involvement. This includes Bentley’s massive STEM grant program, which provides funds on behalf of all full-time colleagues to designate monetary support for STEM programs in their communities. In addition, Dan has spent over a decade as a "Big Brother" in the Beyond School Walls Big Brother Big Sister program, he's mentored numerous students through the Future City Competition, and he spent some time in Rwanda building a bridge over a river in a rural village.
For more info, check out Dan Koval here | https://www.linkedin.com/in/daniel-koval/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/

Purpose, Focus, Service
Stories With Traction
09/09/22 • 30 min
SHOW NOTES:
SUMMARY: In this episode, James Witmer and Matt Zaun talk about how to create a company culture that is focused on service.
JAMES WITMER BIO: James is the CEO of Witmer Public Safety Group, Inc., which is a company that provides personal protective equipment to first responders. Their brands include: TheFireStore, OfficerStore, and TheEMSstore.
For more info, check out the Witmer Public Safety Group, Inc. here:
https://wpsginc.com/
https://www.thefirestore.com/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/

Curiosity, Obsession, and Grit
Stories With Traction
09/02/22 • 35 min
SHOW NOTES:
SUMMARY: In this episode, John Romanowich and Matt Zaun talk about what it truly means to take a great idea to market. They talk about grit, and how business leaders can create a company culture that is obsessed with trust and delivering value to their customers.
JOHN ROMANOWICH BIO: John is the President and CEO of SightLogix, a company that focuses on smart thermal cameras with video analytics.
For more info, check out
https://www.sightlogix.com/
https://www.linkedin.com/company/sightlogix/
https://www.linkedin.com/in/john-romanowich-1213994/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/

Surviving to Thriving in Leadership
Stories With Traction
08/26/22 • 39 min
SHOW NOTES:
SUMMARY: In this episode, Dr. Tracy Stewart and Matt Zaun talk about the toll that leadership can take on someone’s mental health and what they can do to combat this challenge. How does one go from being stressed to creating a vibrant company culture? Find out in this episode.
DR. TRACY STEWART BIO: Tracy is the founder of Constructive Wave Consulting, she’s a Vistage Chair, and she earned her doctorate in Clinical Psychology from the University of Virginia. She has a deep understanding of leadership, systems, strategy, and the inner workings of organizations. Tracy is on a mission to empower leaders, so they can thrive in their companies and in their communities.
For more info, check out Tracy here:
https://www.constructivewaveconsulting.com/
*The “Is Your Company Ready for a Crisis?” episode that was referenced can be found here | https://storieswithtraction.buzzsprout.com/1781130/10862381-is-your-company-ready-for-a-crisis
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/

Story Sharing on LinkedIn
Stories With Traction
09/16/22 • 42 min
SHOW NOTES:
SUMMARY: In this episode, Britta Blanski and Matt Zaun talk about why your employees should be sharing their stories on LinkedIn.
BRITTA BLANSKI BIO: Britta is the owner of Britta June & Co., where she focuses on LinkedIn corporate strategy and how companies can utilize the platform with their employees for maximum results.
For more info, check out Britta here:
https://www.linkedin.com/in/brittablanski/
https://www.instagram.com/brittajuneco/
https://brittajuneandco.com/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/

Part 2 | Why is Corporate Social Responsibility Important?
Stories With Traction
08/12/22 • 41 min
SHOW NOTES:
SERIES: This podcast episode is a part of the Corporate Social Responsibility (CSR) series on the Stories With Traction podcast. In the series, Dan Koval and Matt Zaun will talk about the WHAT, the WHY, and the HOW regarding CSR. By utilizing the concepts shared, you can radically enhance your sales, marketing, and company culture through CSR. Enjoy these episodes!
SUMMARY: In this episode, Dan Koval and Matt Zaun talk about why Corporate Social Responsibility is so important to your business. Before you move on to the "why" make sure you listen to the "what" episode, so you have a clear understanding of what CSR is in the first place. Most companies get the "what" wrong, and it hurts their strategy. Once you have a clear grasp of what CSR is, now you can move on to the "why."
You can find the WHAT episode here | https://storieswithtraction.buzzsprout.com/1781130/10957192-part-1-what-is-corporate-social-responsibility
*After this episode, we will focus on the "how," where you can start to think about specific CSR strategies.
DAN KOVAL BIO: Currently in his 14th year at Bentley Systems, Dan Koval oversees all global corporate giving and colleague community involvement. This includes Bentley’s massive STEM grant program, which provides funds on behalf of all full-time colleagues to designate monetary support for STEM programs in their communities. In addition, Dan has spent over a decade as a "Big Brother" in the Beyond School Walls Big Brother Big Sister program, he's mentored numerous students through the Future City Competition, and he spent some time in Rwanda building a bridge over a river in a rural village.
For more info, check out Dan Koval here | https://www.linkedin.com/in/daniel-koval/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/

Part 1 | What is Corporate Social Responsibility?
Stories With Traction
08/05/22 • 43 min
SHOW NOTES:
SERIES: This podcast episode is a part of the Corporate Social Responsibility (CSR) series on the Stories With Traction podcast. In the next 3 episodes, Dan Koval and Matt Zaun will talk about the WHAT, the WHY, and the HOW regarding CSR. By utilizing the concepts shared, you can radically enhance your sales, marketing, and company culture through CSR. Enjoy these episodes!
SUMMARY: In this episode, Dan Koval and Matt Zaun talk about what Corporate Socal Responsibility is and what it is not. Most companies that have a CSR Dept. get the "what" wrong, and they waste resources. You MUST get the what piece right if you want to get the most value out of your CSR.
DAN KOVAL BIO: Currently in his 14th year at Bentley Systems, Dan Koval oversees all global corporate giving and colleague community involvement. This includes Bentley’s massive STEM grant program, which provides funds on behalf of all full-time colleagues to designate monetary support for STEM programs in their communities. In addition, Dan has spent over a decade as a "Big Brother" in the Beyond School Walls Big Brother Big Sister program, he's mentored numerous students through the Future City Competition, and he spent some time in Rwanda building a bridge over a river in a rural village.
For more info, check out Dan Koval here | https://www.linkedin.com/in/daniel-koval/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/

Position Your Company on LinkedIn
Stories With Traction
09/30/22 • 38 min
SHOW NOTES:
SUMMARY: In this episode, Celeste Berke Knisely and Matt Zaun talk about LinkedIn (LI) strategy and how you can position your company on LI to get incredible results.
CELESTE BERKE KNISELY BIO: Celeste is the VP of Sales, Training & Operations at TLR Consulting Group. She is on a mission to empower organizations to leverage their online authority to start more conversations that convert into referrals, increase revenue streams and create long-lasting results.
For more info, check out Celeste here:
https://www.linkedin.com/in/celesteberke/
https://www.tlrconsultinggroup.com/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/
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FAQ
How many episodes does Stories With Traction have?
Stories With Traction currently has 63 episodes available.
What topics does Stories With Traction cover?
The podcast is about Entrepreneur, Leadership, Sales, Business, Management, Marketing and Motivation.
What is the most popular episode on Stories With Traction?
The episode title 'Sharing Stories on Podcasts' is the most popular with 1 listens, 1 ratings and 1 comments/reviews.
What is the average episode length on Stories With Traction?
The average episode length on Stories With Traction is 40 minutes.
How often are episodes of Stories With Traction released?
Episodes of Stories With Traction are typically released every 7 days.
When was the first episode of Stories With Traction?
The first episode of Stories With Traction was released on Jul 20, 2021.
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