
Stories With Traction
Matt Zaun
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.

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Top 10 Stories With Traction Episodes
Goodpods has curated a list of the 10 best Stories With Traction episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Stories With Traction for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Stories With Traction episode by adding your comments to the episode page.

Sharing Stories on Podcasts
Stories With Traction
10/07/22 • 53 min
SHOW NOTES:
SUMMARY: In this episode, Krystal Proffitt and Matt Zaun talk about the power of sharing stories on a podcast.
KRYSTAL PROFFITT BIO: Krystal owns Proffitt Media, where she specializes in helping entrepreneurs start, launch, and market their content through podcasts.
For more info, check out Krystal here:
https://krystalproffitt.com/
https://www.youtube.com/c/KrystalProffitt
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/

2 Listeners
1 Comment
1

Be Intentional With Your Giving
Stories With Traction
01/20/23 • 31 min
SHOW NOTES:
SUMMARY: In this episode, Dan Koval and Matt Zaun talk about how to be intentional with your giving.
DAN KOVAL BIO: Currently in his 14th year at Bentley Systems, Dan Koval oversees all global corporate giving and colleague community involvement. This includes Bentley’s massive STEM grant program, which provides funds on behalf of all full-time colleagues to designate monetary support for STEM programs in their communities. In addition, Dan has spent over a decade as a "Big Brother" in the Beyond School Walls Big Brother Big Sister program, he's mentored numerous students through the Future City Competition, and he spent some time in Rwanda building a bridge over a river in a rural village.
For more info, check out Dan Koval here | https://www.linkedin.com/in/daniel-koval/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/

#128: Reflections on the Road to Resilience
Stories With Traction
06/14/24 • 50 min
SUMMARY: In this episode, Brenda Reynolds and Matt Zaun talk about the 5 Frogs transformational journey and how it can be used to reflect on transitions we’re going through in life.
BRENDA REYNOLDS BIO: Brenda Reynolds is a trusted organization and leadership consultant, executive coach, best-selling author, and international speaker specializing in guiding individuals and client organizations through periods of uncertainty--to navigate change, develop leaders, and foster resilience.
For more info on Brenda:
Website
5 Frogs Transformation Journal
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.

#112: The Story of Westcliff
Stories With Traction
01/26/24 • 26 min
SHOW NOTES:
SUMMARY: In this episode, Dr. Anthony Lee and Matt Zaun talk about the founding of Westcliff University and where Dr. Lee learned his leadership skills.
DR. ANTHONY LEE BIO: Dr. Lee is the President and CEO of Westcliff University and has led the institution through incredible growth for the last 16 years. Under his leadership, Westcliff’s colleges have experienced commendable progress as they continue to welcome some of their strongest and largest incoming classes.
As a distinguished leader with a demonstrated history of excellence, Dr. Lee plays a pivotal role in shaping the future of higher education. His outstanding educational background has significantly influenced his visionary outlook: He holds a Doctorate in Educational Leadership specializing in higher education administration from the prestigious University of Southern California Rossier School of Education. Additionally, he possesses a Master of Business Administration from the University of California, Los Angeles Anderson School of Management, where he focused on strategy and entrepreneurship. He also holds a Bachelor of Arts in economics from the University of California, Irvine.
Dr. Lee is in high demand as a nationwide speaker at conferences and seminars and is a two-time nominee for the esteemed Orange County Business Journal Innovator of the Year award.
His leadership has profoundly impacted students and faculty worldwide, solidifying Westcliff’s status as a global higher education leader. His unwavering commitment to fostering equitable access to education for all exemplifies his philanthropic spirit and deep dedication to community engagement.
For more info on Dr. Lee:
LinkedIn
Website
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.

#116: Leader of Leaders
Stories With Traction
02/23/24 • 24 min
SHOW NOTES:
SUMMARY: In this episode, Dr. Anthony Lee and Matt Zaun discuss what makes someone a leader of leaders.
DR. ANTHONY LEE BIO: Dr. Lee is the President and CEO of Westcliff University and has led the institution through incredible growth for the last 16 years. Under his leadership, each of Westcliff’s colleges has experienced commendable progress as they continue to welcome some of their strongest and largest incoming classes.
As a distinguished leader with a demonstrated history of excellence, Dr. Lee is playing a pivotal role in shaping the future of higher education. His visionary outlook has been significantly influenced by his outstanding educational background: He holds a Doctorate in Educational Leadership specializing in higher education administration from the prestigious University of Southern California Rossier School of Education. Additionally, he possesses a Master of Business Administration from the University of California, Los Angeles Anderson School of Management, where he focused on strategy and entrepreneurship. He also holds a Bachelor of Arts in economics from the University of California, Irvine.
Dr. Lee is in high demand as a speaker at conferences and seminars across the nation and is a two-time nominee for the esteemed Orange County Business Journal Innovator of the Year award.
His leadership has made a profound impact on students and faculty around the world, solidifying Westcliff’s status as a global higher education leader. His unwavering commitment to fostering equitable access to education for all exemplifies his philanthropic spirit and deep dedication to community engagement.
For more info on Dr. Lee:
LinkedIn
Website
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.

#121: Westcliff’s Core Values
Stories With Traction
03/29/24 • 28 min
EPISODES MENTIONED IN INTRO:
The Story of Westcliff
Leader of Leaders
SHOW NOTES:
SUMMARY: In this episode, Dr. Anthony Lee and Matt Zaun talk about Westcliff’s core values and the future of education regarding AI technology.
DR. ANTHONY LEE BIO: Dr. Lee is the President and CEO of Westcliff University and has led the institution through incredible growth for the last 16 years. Under his leadership, each of Westcliff’s colleges has experienced commendable progress as they continue to welcome some of their strongest and largest incoming classes.
As a distinguished leader with a demonstrated history of excellence, Dr. Lee is playing a pivotal role in shaping the future of higher education. His visionary outlook has been significantly influenced by his outstanding educational background: He holds a Doctorate in Educational Leadership specializing in higher education administration from the prestigious University of Southern California Rossier School of Education. Additionally, he possesses a Master of Business Administration from the University of California, Los Angeles Anderson School of Management, where he focused on strategy and entrepreneurship. He also holds a Bachelor of Arts in economics from the University of California, Irvine.
Dr. Lee is in high demand as a speaker at conferences and seminars across the nation and is a two-time nominee for the esteemed Orange County Business Journal Innovator of the Year award.
His leadership has made a profound impact on students and faculty around the world, solidifying Westcliff’s status as a global higher education leader. His unwavering commitment to fostering equitable access to education for all exemplifies his philanthropic spirit and deep dedication to community engagement.
For more info on Dr. Lee:
LinkedIn
Website
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.

Compound Interest on Your Giving
Stories With Traction
04/14/23 • 34 min
SHOW NOTES:
SUMMARY: In this episode, Dan Koval and Matt Zaun talk about how to build a legacy through Corporate Social Responsibility.
DAN KOVAL BIO: Currently in his 14th year at Bentley Systems, Dan Koval oversees all global corporate giving and colleague community involvement. This includes Bentley’s massive STEM grant program, which provides funds on behalf of all full-time colleagues to designate monetary support for STEM programs in their communities. In addition, Dan has spent over a decade as a "Big Brother" in the Beyond School Walls Big Brother Big Sister program, he's mentored numerous students through the Future City Competition, and he spent some time in Rwanda building a bridge over a river in a rural village.
For more info, check out Dan Koval here | https://www.linkedin.com/in/daniel-koval/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/

#131: 10x Leader
Stories With Traction
07/26/24 • 34 min
SHOW NOTES:
SUMMARY: In this episode, Stephanie Crowe and Matt Zaun talk about growing your leadership skills.
STEPHANIE CROWE BIO: Stephanie is the CEO of Learn.net. She is also a Best-Selling Author and Speaker.
For more info on Stephanie:
LinkedIn
Website
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.

#137: Why YOU Should Write a Book
Stories With Traction
10/25/24 • 35 min
SHOW NOTES:
SERIES: This podcast episode is part of a book-writing series with Amy Lynch on the Stories With Traction Podcast.
1st Episode
2nd Episode
3rd EPISODE SUMMARY: In this episode, Amy Lynch and Matt Zaun discuss why you should write a book and some common objections people might have.
AMY LYNCH BIO: Amy is the founder and a writer at Fernling Creative, a premium writing agency that generates exceptional content in your voice because words sell everything.
For more info, check out Amy HERE.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.

How is Your Motivation Impacting Culture?
Stories With Traction
07/31/23 • 29 min
Wanna...
Boost your Sales?
Enhance your Marketing?
...and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!
You can find the course HERE.
PODCAST SUMMARY: In this episode, Lori Halverson and Matt Zaun talk about the motivational level of leaders and how this can impact their company culture. In addition, they dive into the importance of keeping everyone accountable regardless of generation.
LORI HALVERSON BIO: Lori is the President of The Halverson Group and a Vistage Chair, where she helps business leaders build and live their legacy.
For more info, check out Lori HERE.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
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FAQ
How many episodes does Stories With Traction have?
Stories With Traction currently has 150 episodes available.
What topics does Stories With Traction cover?
The podcast is about Motivation, Marketing, Persuasion, Management, Leadership, Entrepreneur, Development, Growth, Storytelling, Podcasts, Inspiration, Sales, Business and Communication.
What is the most popular episode on Stories With Traction?
The episode title 'Sharing Stories on Podcasts' is the most popular.
What is the average episode length on Stories With Traction?
The average episode length on Stories With Traction is 36 minutes.
How often are episodes of Stories With Traction released?
Episodes of Stories With Traction are typically released every 7 days.
When was the first episode of Stories With Traction?
The first episode of Stories With Traction was released on Jul 20, 2021.
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