
Stories With Traction
Matt Zaun
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.

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Top 10 Stories With Traction Episodes
Goodpods has curated a list of the 10 best Stories With Traction episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Stories With Traction for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Stories With Traction episode by adding your comments to the episode page.

Sharing Stories on Podcasts
Stories With Traction
10/07/22 • 53 min
SHOW NOTES:
SUMMARY: In this episode, Krystal Proffitt and Matt Zaun talk about the power of sharing stories on a podcast.
KRYSTAL PROFFITT BIO: Krystal owns Proffitt Media, where she specializes in helping entrepreneurs start, launch, and market their content through podcasts.
For more info, check out Krystal here:
https://krystalproffitt.com/
https://www.youtube.com/c/KrystalProffitt
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/

2 Listeners
1 Comment
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How is Your Motivation Impacting Culture?
Stories With Traction
07/31/23 • 29 min
Wanna...
Boost your Sales?
Enhance your Marketing?
...and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!
You can find the course HERE.
PODCAST SUMMARY: In this episode, Lori Halverson and Matt Zaun talk about the motivational level of leaders and how this can impact their company culture. In addition, they dive into the importance of keeping everyone accountable regardless of generation.
LORI HALVERSON BIO: Lori is the President of The Halverson Group and a Vistage Chair, where she helps business leaders build and live their legacy.
For more info, check out Lori HERE.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.

#118: How to be More Creative
Stories With Traction
03/08/24 • 36 min
SHOW NOTES:
SUMMARY: In this episode, Barbara Zerfoss and Matt Zaun discuss creativity and how someone can position themselves to have a surge of ideas.
BARBARA ZERFOSS BIO: Barbara was a former Marketing Vice President for a multi-billion dollar global corporation. Today, she is a Vistage Chair and leads CEO, Business Owner, and Key Executive peer advisory boards. She is also a published author, a ghostwriter, and a novelist. Her latest work is a suspense novel titled As Time Unfolds.
For more info, check out Barbara HERE.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.

#128: Reflections on the Road to Resilience
Stories With Traction
06/14/24 • 50 min
SUMMARY: In this episode, Brenda Reynolds and Matt Zaun talk about the 5 Frogs transformational journey and how it can be used to reflect on transitions we’re going through in life.
BRENDA REYNOLDS BIO: Brenda Reynolds is a trusted organization and leadership consultant, executive coach, best-selling author, and international speaker specializing in guiding individuals and client organizations through periods of uncertainty--to navigate change, develop leaders, and foster resilience.
For more info on Brenda:
Website
5 Frogs Transformation Journal
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.

Building Better SEO
Stories With Traction
05/05/23 • 27 min
SHOW NOTES:
Wanna...
Boost your Sales?
Enhance your Marketing?
and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!
You can find the course HERE.
PODCAST EPISODE SUMMARY: In this episode, Drew Blumenthal and Matt Zaun talk about an SEO framework that companies can use to show up higher in search results.
DREW BLUMENTHAL BIO: Drew is the Founder & CEO of Digital Drew SEM, which is a full-service digital marketing and advertising agency focused on helping companies increase their leads and sales through search and social advertising.
For more info, check out Drew here:
https://digitaldrewsem.com/
https://www.instagram.com/digitaldrewsem/?hl=en
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.storieswithtraction.com/

Understanding Your Behavioral DNA
Stories With Traction
09/22/23 • 39 min
Wanna...
Boost your Sales?
Enhance your Marketing?
and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a "Storybank" and utilize it to achieve your goals!
You can find the course HERE.
SHOW NOTES:
PODCAST EPISODE SUMMARY: In this episode, Ana Quinn and Matt Zaun talk about how understanding your “Behavioral DNA” will position you to be a better leader.
ANA QUINN BIO: Ana is the co-founder and managing partner of Imprint Talent Readiness, and she is also a Vistage Chair, where she and her husband, Chris, coach 180 CEOs and executives on how to be better leaders for their organizations.
For more info, check out Ana here:
https://www.linkedin.com/in/ana-rios-quinn/
https://www.imprinttalent.com/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.

The Journey of LinkedIn Storytelling
Stories With Traction
10/20/23 • 48 min
SHOW NOTES:
Wanna...
Boost your Sales?
Enhance your Marketing?
and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a "Storybank" and utilize it to achieve your goals!
You can find the course HERE.
PODCAST EPISODES MENTIONED:
Stories on a Massive Stage
Refining Your Stories Through LinkedIn
Are Your Stories Resonating?
PODCAST EPISODE SUMMARY: In this episode, Rachel Simon and Matt Zaun talk about their journey with LinkedIn and how they’ve leveraged the platform for business growth.
RACHEL SIMON BIO: Rachel is the Founder & CEO of Connect the Dots Digital, where she focuses on LinkedIn corporate strategy and how companies can utilize the platform with their employees for maximum results.
For more info, check out Rachel HERE.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.

#119: Process vs. Outcome Stories
Stories With Traction
03/15/24 • 25 min
SHOW NOTES:
SUMMARY: In this episode, Orly Zeewy and Matt Zaun talk about ideal clients, an empathy map, and process vs. outcome stories.
ORLY ZEEWY BIO: Orly is the Founder of Zeewy Brands, where she helps make the fuzzy clear and shows people how to cut through the noise.
For more info on Orly:
LinkedIn
Website
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.

#124: The Story of Culbertson Resources Inc.
Stories With Traction
04/19/24 • 15 min
SHOW NOTES:
SUMMARY: In this episode, Ui Culbertson and Matt Zaun talk about Ui’s upbringing and how it positioned her for the business world.
UI CULBERTSON: Ui is the President and CEO of Culbertson Resources Inc.
For more info, check out Culbertson Resources Inc. HERE
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.

How to Get Involved in Politics
Stories With Traction
06/30/23 • 37 min
SHOW NOTES:
PODCAST EPISODE MENTIONED: Stories of Leadership.
SUMMARY: In this episode, Terence Farrell and Matt Zaun talk about how you can get involved politically.
TERENCE FARRELL BIO: Terence served as a Chester County Commissioner for 12 years, and before that, he was the Recorder of Deeds for 8 years. Today, he is the President of For Real Solutions, a consulting firm that brings value to its clients through leveraging Terence’s knowledge, experience, network, and creativity. Two of the major focuses for his business are on reducing healthcare costs for various organizations and mitigating loss in pension funds that occur because of fraud or other illegal activities.
For more info, check out Terence HERE.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
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FAQ
How many episodes does Stories With Traction have?
Stories With Traction currently has 145 episodes available.
What topics does Stories With Traction cover?
The podcast is about Motivation, Marketing, Persuasion, Management, Leadership, Entrepreneur, Development, Growth, Storytelling, Podcasts, Inspiration, Sales, Business and Communication.
What is the most popular episode on Stories With Traction?
The episode title 'Sharing Stories on Podcasts' is the most popular.
What is the average episode length on Stories With Traction?
The average episode length on Stories With Traction is 36 minutes.
How often are episodes of Stories With Traction released?
Episodes of Stories With Traction are typically released every 7 days.
When was the first episode of Stories With Traction?
The first episode of Stories With Traction was released on Jul 20, 2021.
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