
Stories With Traction
Matt Zaun
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.

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Top 10 Stories With Traction Episodes
Goodpods has curated a list of the 10 best Stories With Traction episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Stories With Traction for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Stories With Traction episode by adding your comments to the episode page.

Sharing Stories on Podcasts
Stories With Traction
10/07/22 • 53 min
SHOW NOTES:
SUMMARY: In this episode, Krystal Proffitt and Matt Zaun talk about the power of sharing stories on a podcast.
KRYSTAL PROFFITT BIO: Krystal owns Proffitt Media, where she specializes in helping entrepreneurs start, launch, and market their content through podcasts.
For more info, check out Krystal here:
https://krystalproffitt.com/
https://www.youtube.com/c/KrystalProffitt
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/

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#151: Why You Should Hire the Right COO
Stories With Traction
05/16/25 • 34 min
5-Day Storytelling Challenge
Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.
To sign up go HERE.
SHOW NOTES:
SERIES: This episode is part of a Launch, Grow, Thrive series with John Wilson on the Stories With Traction podcast.
SUMMARY: In this episode, John Wilson and Matt Zaun discuss why hiring the right COO is paramount to the growth phase of your business.
DR. JOHN WILSON: John is an entrepreneur, a professor at Drexel University, and the Host of EntreProfessor.
MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.

What Business Leaders Can Learn From Football
Stories With Traction
10/27/23 • 34 min
SHOW NOTES:
PODCAST EPISODE MENTIONED: Getting to #1 with Josh Rudegeair
PODCAST EPISODE SUMMARY: In this episode, Will Baggett and Matt Zaun talk about why some football players become elite athletes and how we can utilize this wisdom in business.
WILL BAGGETT BIO: Will is the Co-founder of Monetize Your Message, where he is an international keynote speaker on leadership & soft skills. Before becoming a speaker, he spent a decade as a strength coach and sports administrator, having helped produce some of the biggest events in the world, such as the CFP National Championship, the Final Four, and Super Bowl LVI in Los Angeles. Will is considered to be one of the youngest and most prominent speakers in the country, with over 200 paid speeches in five years.
For more info, check out Will here:
https://www.linkedin.com/in/willbaggett/
https://monetizeyourmsg.com/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.storieswithtraction.com/

Are Your Stories Resonating?
Stories With Traction
05/26/23 • 36 min
Wanna...
Boost your Sales?
Enhance your Marketing?
and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a "Storybank" and utilize it to achieve your goals!
You can find the course HERE.
SHOW NOTES:
PODCAST EPISODE SUMMARY: In this episode, Rachel Simon and Matt Zaun talk about how you can refine your stories through posting on LinkedIn.
RACHEL SIMON BIO: Rachel is the Founder & CEO of Connect the Dots Digital, where she focuses on LinkedIn corporate strategy and how companies can utilize the platform with their employees for maximum results.
For more info, check out Rachel here:
https://www.linkedin.com/in/raksimon/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.storieswithtraction.com/

The Origin Story
Stories With Traction
06/20/23 • 11 min
Wanna...
Boost your Sales?
Enhance your Marketing?
...and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!
You can find the course HERE.
SHOW NOTES:
PODCAST EPISODE SUMMARY: This solo episode focuses on Matt Zaun's Origin Story. Learn where it all started, and think about your origin story.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
If you have a question, please feel free to email: [email protected] or connect on LinkedIn and send a message.

How Hobbies Make You More Creative
Stories With Traction
08/25/23 • 36 min
SUMMARY: In this episode, Terence Farrell and Matt Zaun discuss how our hobbies can make us more creative in life and business.
TERENCE FARRELL BIO: Terence served as a Chester County Commissioner for 12 years, and before that, he was the Recorder of Deeds for 8 years. Today, he is the President of For Real Solutions, a consulting firm that brings value to its clients through leveraging Terence’s knowledge, experience, network, and creativity. Two of the major focuses for his business are on reducing healthcare costs for various organizations and mitigating loss in pension funds that occur because of fraud or other illegal activities.
For more info, check out Terence HERE.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.

Be Intentional With Your Giving
Stories With Traction
01/20/23 • 31 min
SHOW NOTES:
SUMMARY: In this episode, Dan Koval and Matt Zaun talk about how to be intentional with your giving.
DAN KOVAL BIO: Currently in his 14th year at Bentley Systems, Dan Koval oversees all global corporate giving and colleague community involvement. This includes Bentley’s massive STEM grant program, which provides funds on behalf of all full-time colleagues to designate monetary support for STEM programs in their communities. In addition, Dan has spent over a decade as a "Big Brother" in the Beyond School Walls Big Brother Big Sister program, he's mentored numerous students through the Future City Competition, and he spent some time in Rwanda building a bridge over a river in a rural village.
For more info, check out Dan Koval here | https://www.linkedin.com/in/daniel-koval/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/

#114: Executive Search
Stories With Traction
02/09/24 • 15 min
SHOW NOTES:
SUMMARY: In this episode, Evan Sparks and Matt Zaun talk about CRG, executive search, and the future of work.
EVAN SPARKS: Evan is the Director of National Search at CRG.
For more info: Website and LinkedInMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.

#133: Write a Book?!
Stories With Traction
08/23/24 • 54 min
SHOW NOTES:
SUMMARY: In this episode, Amy Lynch and Matt Zaun discuss systems and creativity in book writing.
SERIES: This podcast episode is part of a book-writing series with Amy Lynch on the Stories With Traction Podcast.
Episode #2 | Systems for Writing a Book
Episode # 3 | Why YOU Should Write a Book
AMY LYNCH BIO: Amy is the founder and a writer at Fernling Creative, a premium writing agency that generates exceptional content in your voice because words sell everything.
For more info, check out Amy HERE.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.

How is Your Motivation Impacting Culture?
Stories With Traction
07/31/23 • 29 min
Wanna...
Boost your Sales?
Enhance your Marketing?
...and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!
You can find the course HERE.
PODCAST SUMMARY: In this episode, Lori Halverson and Matt Zaun talk about the motivational level of leaders and how this can impact their company culture. In addition, they dive into the importance of keeping everyone accountable regardless of generation.
LORI HALVERSON BIO: Lori is the President of The Halverson Group and a Vistage Chair, where she helps business leaders build and live their legacy.
For more info, check out Lori HERE.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
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FAQ
How many episodes does Stories With Traction have?
Stories With Traction currently has 152 episodes available.
What topics does Stories With Traction cover?
The podcast is about Motivation, Marketing, Persuasion, Management, Leadership, Entrepreneur, Development, Growth, Storytelling, Podcasts, Inspiration, Sales, Business and Communication.
What is the most popular episode on Stories With Traction?
The episode title 'Sharing Stories on Podcasts' is the most popular.
What is the average episode length on Stories With Traction?
The average episode length on Stories With Traction is 36 minutes.
How often are episodes of Stories With Traction released?
Episodes of Stories With Traction are typically released every 7 days.
When was the first episode of Stories With Traction?
The first episode of Stories With Traction was released on Jul 20, 2021.
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