Stories and Strategies for Public Relations and Marketing
Stories and Strategies
2 Creators
2 Creators
Don’t you wish public relations wasn’t seen as a slick sales tactic? The term “public relations” has often sounded, well, a little too polished, too ready to spin. But at its heart, PR isn’t about putting a sheen on things; it’s about genuine connection. Relating to the public is actually just another way of saying “communication”—a part of every moment in our lives. When we think about what sets humans apart, it’s our ability to communicate that drives cooperation, empathy, and change.
Public relations, one of the most human expressions of communication, is woven into the fabric of our interactions. It’s the art of balancing perspectives, managing perceptions, and fostering trust between organizations, media, and people.
From misinformation and disinformation management to media relations and crisis control, public relations professionals navigate a vast field. They use every tool—marketing, government relations, social media, and stakeholder engagement—to keep communication transparent and constructive. Each of these areas illustrates why public relations is crucial: not just to sell, but to tell stories that resonate, build trust, and support communities.
Our world is shaped by public relations, whether through impactful press releases, attention-grabbing campaigns, or long-lasting narratives . These are the efforts that spark dialogue, guide public sentiment, and sometimes even shift culture. Public relations professionals are the linchpins of these conversations, working to inspire, inform, and influence with integrity. Through their work, organizations are not just seen but understood, adding real value to our shared spaces of conversation.
11 Listeners
All episodes
Best episodes
Seasons
Top 10 Stories and Strategies for Public Relations and Marketing Episodes
Goodpods has curated a list of the 10 best Stories and Strategies for Public Relations and Marketing episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Stories and Strategies for Public Relations and Marketing for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Stories and Strategies for Public Relations and Marketing episode by adding your comments to the episode page.
The 2020 IPR Disinformation in Society Report
Stories and Strategies for Public Relations and Marketing
09/27/20 • 22 min
The Institute for Public Relations has issued its 2020 Report measuring how Americans perceive intentionally misleading news or information.
Guest Tina McCorkindale, Ph.D, APR, President and CEO of the Institute for Public Relations
@tmccorkindale
https://instituteforpr.org/contact
Link to the full study: https://instituteforpr.org/2020-disinformation-report
7 Listeners
Ode to Joy (and Positivity)
Stories and Strategies for Public Relations and Marketing
12/13/20 • 17 min
This is an episode about “Positivity” which has everything to do with communication. It’s a state of mind we all want but let’s be honest, it can also be really annoying. False positivity is an irritating personality quirk.
The official definition from the Oxford Dictionary implies that positivity is not something you are; it's more something you feel.
Positive Psychology is an investment in who you are and what you can do to live your best life. Your best life looks and feels different every day.
Annoyed yet? 😊
Guest Josephine Tite, Positivity Centre
2 Listeners
Why Professional Comedians Have Serious Presentation Skills
Stories and Strategies for Public Relations and Marketing
10/11/20 • 20 min
Watch a good comedian on stage and it just seems so easy. But we all know what goes into it... timing, structure, body language, the ability to think on their feet, heckler management... everything that goes into a great presentation at work. Those are serious skills and many leaders looking to advance in their careers begin to see the only impediment is their ability to learn what comedians have mastered.
Guest: Lars Callieou, professional stand-up comedian
Facebook Firepit Comedy Tour https://www.facebook.com/search/top?q=firepit%20comedy%20tour
1 Listener
The Value of Mentorship in Professional Communications
Stories and Strategies for Public Relations and Marketing
08/16/20 • 15 min
Some of the key benefits of mentorship in professional communications include the ability to foster an exchange of ideas, friendship, and expertise in an industry that is constantly changing.
Guest Tamara Vineberg
@TamaraVineberg
1 Listener
Interviewing Professional Athletes
Stories and Strategies for Public Relations and Marketing
08/02/20 • 22 min
In a world of seemingly never-ending clichés the best interviewers find a way to make it not feel like an interview at all, but rather, a conversation. In this episode we speak with Bryn Griffiths, a broadcaster who has conversed with athletes around the world, always seeking to help them get from “110%” to a more authentic 100%.
Guest Bryn Griffiths
Bryn's website
[email protected]
1 Listener
The AI in PR ethics report
Stories and Strategies for Public Relations and Marketing
09/13/20 • 24 min
"Society is changing... there's a new elite emerging and those elite have huge amounts of power."
Professor Anne Gregory, Ph.D., BA, FRSA, HonFCIPR, Huddersfield University, [email protected]
"The problem with algorithms is they... discriminate almost by design. They're missing on diversity and inclusion, so you have to get in there as PR people."
Jean Valin, BA, BA (Hons), APR, FCPRS, HonFCIPR, Valin Strategic Communications, [email protected]
The Artificial Intelligence in Public Relations panel was founded in 2018. It’s a global volunteer committee, developed through the Chartered Institute of Public Relations (CIPR) comprising senior communications professionals and leading PR academics and researchers. Recently CIPR and the Canadian Public Relations Society (CPRS) partnered to publish the AI in Ethics Guide which seeks to improve ethical decision-making of algorithms and other automated tools to avoid harmful impacts on individuals.
To access the Ethics Guide to Artificial Intelligence in PR:
1 Listener
Working from home and the impacts to communications and leadership
Stories and Strategies for Public Relations and Marketing
08/09/20 • 18 min
1 Listener
You Want a Seat at the Table? Earn it
Stories and Strategies for Public Relations and Marketing
03/21/21 • 22 min
LEADERSHIP COMMUNICATIONS SERIES - Episode 2
Communications professionals have long stated they “want a seat at the table,” meaning communications needs to be part of the executive decision-making function. And that seat should be filled by someone well-versed in strategy, best-practices, and able to represent the rest of the team so everyone is sharing that seat. In this episode we get some insights from Wendy Beauchesne, someone who has climbed from comms pro to CEO.
Guest: Wendy Beauchesne, CEO Alberta Cancer Foundation
[email protected]
1 Listener
How to Be a Great Podcast Guest
Stories and Strategies for Public Relations and Marketing
04/18/21 • 25 min
Podcasts are radio but on demand, dedicated to your niche interest, and (for the most part) commercial free. There are two million podcasts worldwide right now and counting.
And lots of them need guests!!
They are a terrific channel to advance your authority as a subject matter expert but like any media interview, there’s a skill, a science, and an art to the delivery. In this episode, Brad Phillips, the media trainer known worldwide as Mr Media Training becomes the Podfather.
Guest Brad Phillips, Throughline Group
[email protected]
https://www.throughlinegroup.com/
Have a listen to Brad’s podcast - Tge Speak Good Podcast https://podcasts.apple.com/us/podcast/the-speak-good-podcast/id1571169187
Check out Throughline’s Blog https://www.throughlinegroup.com/blog/
On Twitter - @throughliners and @mrmediatraining
Follow Stories and Strategies on Twitter @comms_podcast
1 Listener
Stirring the Right Pot
Stories and Strategies for Public Relations and Marketing
01/17/21 • 20 min
Throughout this COVID pandemic we all know frontline healthcare workers have been doing extraordinary work and working under exceptional stress.
A few weeks ago, between Christmas and New Year’s, one physician in London, part of the NHS system, made a comment on Twitter that caught the ire of public relations professionals not only in the UK, but other parts of the world. Dr Meenal Viz seemed to suggest removing anyone “with the title Communications Manager” from NHS Communications, because “we don’t need to pay someone £30k to update the hospital Twitter feed.”
It’s so hard to communicate on Twitter – that limitation of 280 characters. In this episode we chat with Dr Viz, toss the character limit aside, and get to the heart of the message... and to the right audience intended.
Meenal Viz, Ph.D. Clinical Fellow
Link to Meenal’s World podcast (via apple) https://podcasts.apple.com/ca/podcast/meenals-world/id1499166981
1 Listener
Show more best episodes
Show more best episodes
FAQ
How many episodes does Stories and Strategies for Public Relations and Marketing have?
Stories and Strategies for Public Relations and Marketing currently has 169 episodes available.
What topics does Stories and Strategies for Public Relations and Marketing cover?
The podcast is about Marketing, Media, Management, Public Relations, Podcasts, Business and Communications.
What is the most popular episode on Stories and Strategies for Public Relations and Marketing?
The episode title 'The 2020 IPR Disinformation in Society Report' is the most popular.
What is the average episode length on Stories and Strategies for Public Relations and Marketing?
The average episode length on Stories and Strategies for Public Relations and Marketing is 22 minutes.
How often are episodes of Stories and Strategies for Public Relations and Marketing released?
Episodes of Stories and Strategies for Public Relations and Marketing are typically released every 7 days.
When was the first episode of Stories and Strategies for Public Relations and Marketing?
The first episode of Stories and Strategies for Public Relations and Marketing was released on May 10, 2020.
Show more FAQ
Show more FAQ