Stories and Strategies for Public Relations and Marketing
Stories and Strategies
2 Creators
2 Creators
We tell stories.... stories about Public Relations and Marketing that will inspire your career in PR.
Public Relations is evolving rapidly, and this is where you’ll find thoughtful and concise interviews on the latest insights, ideas, and approaches with PR experts all over the world.
And straight up, you may not agree with all of them. Neither do we. The point is these are perspectives and ideas that need to be talked about.
From authentic storytelling, to harnessing the power of AI to innovative media relations and crisis communications, to adopting more behavioral science communications strategies. And even controversial ideas, some of which work extremely well in politics and business.
As Marketing and Communications strategies continue to shape the way organizations connect with their audiences, staying current is essential. Stories and Strategies is the public relations podcast that keeps you informed, inspired, and equipped to push boundaries and achieve excellence in PR.
If you work in Public Relations and/or Marketing, and you love stories, we get you... and we got you.
11 Listeners
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Top 10 Stories and Strategies for Public Relations and Marketing Episodes
Goodpods has curated a list of the 10 best Stories and Strategies for Public Relations and Marketing episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Stories and Strategies for Public Relations and Marketing for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Stories and Strategies for Public Relations and Marketing episode by adding your comments to the episode page.
The 2020 IPR Disinformation in Society Report
Stories and Strategies for Public Relations and Marketing
09/27/20 • 22 min
The Institute for Public Relations has issued its 2020 Report measuring how Americans perceive intentionally misleading news or information.
Guest Tina McCorkindale, Ph.D, APR, President and CEO of the Institute for Public Relations
@tmccorkindale
https://instituteforpr.org/contact
Link to the full study: https://instituteforpr.org/2020-disinformation-report
7 Listeners
Ode to Joy (and Positivity)
Stories and Strategies for Public Relations and Marketing
12/13/20 • 17 min
This is an episode about “Positivity” which has everything to do with communication. It’s a state of mind we all want but let’s be honest, it can also be really annoying. False positivity is an irritating personality quirk.
The official definition from the Oxford Dictionary implies that positivity is not something you are; it's more something you feel.
Positive Psychology is an investment in who you are and what you can do to live your best life. Your best life looks and feels different every day.
Annoyed yet? 😊
Guest Josephine Tite, Positivity Centre
2 Listeners
Working from home and the impacts to communications and leadership
Stories and Strategies for Public Relations and Marketing
08/09/20 • 18 min
1 Listener
Tweeting a Social Movement - Black Lives Matter and its use of Twitter
Stories and Strategies for Public Relations and Marketing
07/19/20 • 15 min
Through a content analysis of all public tweets sent by Black Lives Matter over a four-year period, this study examined the message strategies used on Twitter by the social movement as a means to share information, build community, and promote action.
Guest Candice LaShara Edrington, Ph.D.
Assistant Professor of Strategic Communication, High Point University, North Carolina
[email protected]
Link to download Study
1 Listener
You Want a Seat at the Table? Earn it
Stories and Strategies for Public Relations and Marketing
03/21/21 • 22 min
LEADERSHIP COMMUNICATIONS SERIES - Episode 2
Communications professionals have long stated they “want a seat at the table,” meaning communications needs to be part of the executive decision-making function. And that seat should be filled by someone well-versed in strategy, best-practices, and able to represent the rest of the team so everyone is sharing that seat. In this episode we get some insights from Wendy Beauchesne, someone who has climbed from comms pro to CEO.
Guest: Wendy Beauchesne, CEO Alberta Cancer Foundation
[email protected]
1 Listener
The History (and Future) of Mass Media
Stories and Strategies for Public Relations and Marketing
06/22/20 • 22 min
Canadian broadcast legend Marty Forbes reflects on his 50 years in broadcasting and print, the influences at the time and how those who truly understand the mediums are able to harness today’s technologies to make those personal impressions that last so much longer.
Guest Marty Forbes
Radiowise Inc
1 Listener
Communicating with Elite Performers
Stories and Strategies for Public Relations and Marketing
03/28/21 • 20 min
LEADERSHIP COMMUNICATIONS SERIES - Episode 3
There are many articles written by psychologists about the “theory” of working with elite-level performers; extremely few people actually get to do it. Duff Gibson is a Canadian Olympic gold medal winner who was hired to coach the next generation of athletes. He knew the sport, he knew the strategies, he knew the mindset required to perform, he knew the psychology of leadership... and he would learn a lot on the job.
Guest: Duff Gibson, Canada Olympic gold medal winner 2006
[email protected]
1 Listener
Interviewing Professional Athletes
Stories and Strategies for Public Relations and Marketing
08/02/20 • 22 min
In a world of seemingly never-ending clichés the best interviewers find a way to make it not feel like an interview at all, but rather, a conversation. In this episode we speak with Bryn Griffiths, a broadcaster who has conversed with athletes around the world, always seeking to help them get from “110%” to a more authentic 100%.
Guest Bryn Griffiths
Bryn's website
[email protected]
1 Listener
A Look at the Personality Traits of Some in History Who Had Influence
Stories and Strategies for Public Relations and Marketing
05/29/22 • 27 min
In today’s world a social media influencer is one who has the power to affect purchasing decisions of others because of their authority, their knowledge, their title, or their relationship with their audience. Often that means they have a large social following, but it can also mean they just have the right people following them in a position to take action.
But influence isn’t new. All through history there have been influencers – those who used their positions to make the world a better place and definitely those who used their influence in bad ways.
In this episode we study the influence of people such as Abraham Lincoln; Diana, Princess of Wales; Mother Theresa, Henry the VIII, Adolph Hitler and more...
What was it about their personalities that gave them rise to influence?
Guest: Kate Mason, Australia’s personality coach
Check out Kate’s book “Who is this Monster (or Treasure) in my House?”
Listen to Kate’s podcast Personalities, Parenting, and Partners
Connect with Stories and Strategies on Twitter @stories_strats. We follow back.
Let’s talk about the podcast idea [email protected]
1 Listener
COVID-19 Brand Pulse Report
Stories and Strategies for Public Relations and Marketing
07/05/20 • 17 min
Human beings have been described as emotional beings who think. We're also emotional beings who buy things. This May 2020 report tracks how changing attitudes are changing our behaviours, and what brands should do about it.
Guest Nick Bond
Emotive Technologies
1 Listener
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FAQ
How many episodes does Stories and Strategies for Public Relations and Marketing have?
Stories and Strategies for Public Relations and Marketing currently has 184 episodes available.
What topics does Stories and Strategies for Public Relations and Marketing cover?
The podcast is about Society & Culture, Marketing, Media, Public Relations, Podcasts, Business and Communications.
What is the most popular episode on Stories and Strategies for Public Relations and Marketing?
The episode title 'The 2020 IPR Disinformation in Society Report' is the most popular.
What is the average episode length on Stories and Strategies for Public Relations and Marketing?
The average episode length on Stories and Strategies for Public Relations and Marketing is 22 minutes.
How often are episodes of Stories and Strategies for Public Relations and Marketing released?
Episodes of Stories and Strategies for Public Relations and Marketing are typically released every 7 days.
When was the first episode of Stories and Strategies for Public Relations and Marketing?
The first episode of Stories and Strategies for Public Relations and Marketing was released on May 10, 2020.
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