1.5 - Making Sales

Join Peter Harrington, as he chats with expert guest and start-up survivor Richard Hughes Jones.
Together they consider why so many salespeople are bad at selling and consider the implications for startups - during a crisis and beyond..
But don’t be dismayed, the podcast also shares the fundamental principles for getting sales and personal selling right. Drawing on decades of personal experience, research-backed advice and an appropriate dose of theory, this episode is not to be missed, especially if you want your venture to survive and preferably thrive in the months and years ahead.
If the COVID19 Pandemic is affecting your startup business, listen to this podcast. And learn how to think from crisis to opportunity.
Using this learning resource with a class? Request the free Teaching Notes for this episode.
Backed by the London School of Economics and created and written by serial entrepreneur Peter Harrington, this thought provoking podcast is ideal if you are in the process of creating or starting a new business or venture - and need insight or help.
UK-based Peter Harrington set up his first business following graduation in York in 1989. He has since started and grown several companies in various sectors including research, marketing, design, print, educational software and consultancy. Over the last 30+ years, Peter has employed over 1,000 people and experienced many highs and a few lows including burglaries, floods, fire and of course the most recent pandemic.
As well as being the CEO with the SimVenture team, Peter is also an Entrepreneur in Residence at the London School of Economics and London South Bank University.
Find a Transcript for this Episode at: https://www.businesshitchhiker.com/startup-survival-podcast/