Episode 122 - The Next Phase of the Smoothie Wars
07/15/24 • 11 min
Disclaimer: I am an advisor to Once Upon a Farm, which produces smoothies for tiny kids but do not hold equity in the company
The battle for the freshly blended home smoothie is on. You would think this is something for bagged produce, but it's the latest packaged food competition. Daily Harvest appeared online in 2015 to challenge Dole fruit’s near monopoly on frozen smoothie kits and fruit for the home blender. Where is all this going? And what can we learn from this new category?
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Disclaimer: I am an advisor to Once Upon a Farm, which produces smoothies for tiny kids but do not hold equity in the company
The battle for the freshly blended home smoothie is on. You would think this is something for bagged produce, but it's the latest packaged food competition. Daily Harvest appeared online in 2015 to challenge Dole fruit’s near monopoly on frozen smoothie kits and fruit for the home blender. Where is all this going? And what can we learn from this new category?
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Previous Episode
Episode 121 - The New CPG Funding Gap
As wealth has concentrated in the 1%, there is a lot more private money looking for ways to diversify and generate income. Not in savings accounts or CDs. In your startup. Angel and family office money is more plentiful than ever, but institutional venture capital (backed by Wall Street) has basically pulled up and out of food and other highly unprofitable sectors of consumer packaged goods. Private Equity is largely backing Phase 4 brands far from the launch gates. Why is this? And what does it mean for founders today growing companies? I'll dive into all of it.
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Next Episode
Episode 123 - How To Filter Advice
LinkedIn has accelerated the distribution of unsolicited and solicited advice on anything. For founders of consumer brands, though, knowing how to seek out and filter advice is critical, especially quasi-advice attached to sloppy critique of your business. In this episode, I teach founders the three basic filtering rules they need to absorb well-intentioned, thoughtful critique and advice (free or paid). I also explain why good, free advice is incredibly rare. Have a listen!
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Startup Confidential - Episode 122 - The Next Phase of the Smoothie Wars
Transcript
Episode 122 - The Next Phase of the Smoothie Wars
DisclaimerI am an advisor to Once Upon a Farm, which produces smoothies for tiny kids but do not hold equity in the company The founding of Smoothie King by Steve Kuhnau in 1973 was the historical origin of commercially available blended whole fruit drinks in America. A good argument for the real origin of the smoothie in world history, though, is that Punjabi speaking North
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