Ep. 20 How to Build Your Email List with Lead Magnets
05/04/22 • 10 min
Today's topic is going to be short and sweet, but hopefully, pack a lot of punch in your marketing efforts. It's something that's actually fun. It's a chance to get creative to put your marketing hat on and when done right, it will help you grow your audience for your fashion brand much faster because that's our goal: to make sure you have an audience of customers waiting to buy before you launch your fashion brand.
Today's topic is going to be short and sweet, but hopefully, pack a lot of punch in your marketing efforts. It's something that's actually fun. It's a chance to get creative to put your marketing hat on and when done right, it will help you grow your audience for your fashion brand much faster because that's our goal: to make sure you have an audience of customers waiting to buy before you launch your fashion brand.
Previous Episode
Ep. 19 This is the Business Model for the Future of the Fashion Industry
When you think about choosing a business model -- your thoughts may immediately go to the question of how you’re going to sell. Will you sell direct to consumer? Will you sell wholesale to stores and boutiques? And while those are all important decisions to think about and make, the business model I want to talk about today is one that is *actually* sustainable – not only in terms of the planet and the environment – but when it comes to your wallet and business revenue. This is a business model that could significantly shape the way that you build your sustainable fashion brand and help to change the fashion industry as a brand yourself.
Resources mentioned in this episode:
Fast Company article: https://www.fastcompany.com/90548070/the-business-model-that-could-save-fashion-and-why-it-isnt-everywhere
Next Episode
Ep. 21 Effectively Negotiate Fabric Minimums with Suppliers
In your fabric sourcing journey, you will be faced with high minimums. You find the perfect fabric for your product, but the supplier says that fabric has an MOQ of 1,000 yards. Even if you haven’t worked out your exact quantities yet, you know that for your first collection 1000 yards is probably too high. Does that mean the dream of using this fabric is dead? Not necessarily. In today’s episode, I’m teaching you how to negotiate minimums with fabric suppliers.
Resources mentioned in this episode:
Free Supplier Email Templates: https://factory45.lpages.co/supplier-email-templates-podcast/
The Fabric Sourcing Kit: https://factory45.lpages.co/fabric-sourcing-kit-podcast/
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