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Start Your Sustainable Fashion Brand

Start Your Sustainable Fashion Brand

Shannon Lohr of Factory45

How do you launch a sustainable fashion brand? Where do you even begin? What expenses should you avoid? How do you stand out in all of the social media noise? These are all questions we’re going to explore in the newest podcast to hit the fashion scene.


I’m Shannon Lohr, your host and the founder of Factory45, the online business school that takes sustainable fashion brands from idea to launch. Named the “#1 business program to launch your fashion brand” by Maker’s Row, this podcast will explore the strategy, marketing principles and roadmap that I’ve used to help launch sustainable & ethical fashion brands since 2014.


In easy-to-implement, 20-minute-or-less episodes, Start Your Sustainable Fashion Brand is the podcast for entrepreneurs who want to take action, pursue their passion and make waves in the fashion industry.


Ready to get started? Click play and join me below.


Interested in launching your sustainable fashion brand through Factory45? Book a call with us to learn more: http://factory45.co
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Top 10 Start Your Sustainable Fashion Brand Episodes

Goodpods has curated a list of the 10 best Start Your Sustainable Fashion Brand episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Start Your Sustainable Fashion Brand for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Start Your Sustainable Fashion Brand episode by adding your comments to the episode page.

Start Your Sustainable Fashion Brand - Ep. 14 The 4 Biggest Mistakes New Designers Make When Fabric Sourcing
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03/21/22 • 6 min

You know that whatever you’re doing isn’t working, but you don’t exactly know why. Maybe your inquiry email is unclear. Maybe you’re not asking for the right thing... in the right way. Maybe the supplier simply overlooked your email. Whatever the reason, I do know this: The vast majority of new designers are making four very common fabric sourcing mistakes. And in this week’s episode, I’m going to tell you what they are so you can avoid them.

Resources mentioned in this episode:
Apply to Factory45:
https://factory45.co/apply

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Start Your Sustainable Fashion Brand - Ep. 20 How to Build Your Email List with Lead Magnets

Ep. 20 How to Build Your Email List with Lead Magnets

Start Your Sustainable Fashion Brand

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05/04/22 • 10 min

Today's topic is going to be short and sweet, but hopefully, pack a lot of punch in your marketing efforts. It's something that's actually fun. It's a chance to get creative to put your marketing hat on and when done right, it will help you grow your audience for your fashion brand much faster because that's our goal: to make sure you have an audience of customers waiting to buy before you launch your fashion brand.

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Start Your Sustainable Fashion Brand - Ep. 11 Why Competition is a Good Thing (Even When it Gives You a Panic Attack)
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03/02/22 • 8 min

As someone who works with and mentors new entrepreneurs on a regular basis, I’m no stranger to panicked emails popping up in my inbox about the discovery of a competitor. As soon as we discover potential competition, our cortisol levels shoot through the roof and we imagine the worst-case scenario. In today’s episode, I’m talking about why competition is actually a good thing, even when it gives you a panic attack.

Resources mentioned in this episode:

The Lean Startup by Eric Ries

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Start Your Sustainable Fashion Brand - Ep. 02 This is a Required Trait of a Fashion Entrepreneur
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01/05/22 • 4 min

If you truly want to be an entrepreneur, then it virtually guarantees you will run into problems — in the beginning, it will probably be on a daily basis. But to reach any level of success, problems require problem solvers. There’s no way around it. In this episode, I’m talking about the main trait required of an entrepreneur.

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Start Your Sustainable Fashion Brand - Ep. 18 5 Things You Must Do After Choosing Your Clothing Manufacturer
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04/20/22 • 14 min

This is the last week we’re going to talk about clothing manufacturing, and while I know, manufacturing isn’t necessarily the most glamorous topic I want to make sure you’re armed for success so that you not only know how to be an ideal client to potential production partners, but you also know how to protect yourself before signing any contracts.Today’s topic is 5 things you must do after choosing your clothing manufacturer.

Resources mentioned in this episode:

Free Spec Sheet Template: https://factory45.lpages.co/spec-sheet-template-yt/

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Start Your Sustainable Fashion Brand - Ep. 05 How to Build a Following Before You Launch Your Fashion Brand
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01/19/22 • 14 min

Today we are talking about a topic that is near and dear to my heart -- and it’s something that most new fashion founders generally avoid doing. In this episode, I’m sharing four ways to build an audience before you launch your fashion brand.

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Start Your Sustainable Fashion Brand - Ep. 49 Best of: Money for Your Brand

Ep. 49 Best of: Money for Your Brand

Start Your Sustainable Fashion Brand

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02/15/23 • 19 min

This month, we’re releasing “Best of” episodes that will feature some of our most popular episodes of Season 2. This series will highlight important first steps when starting a fashion brand, and how to raise funds for your first production run. In today’s episode, we’ve pulled together the most popular episodes on all things money while building your sustainable fashion brand. Enjoy!

Resources mentioned in this episode:

Should You Quit Your Day Job to Start Your Fashion Brand: https://open.spotify.com/episode/57jALqOhNaLoIPDfvwkCJp?si=0cd7034d6fb843a6

How Much Does it Cost to Start a Sustainable Fashion Brand: https://www.youtube.com/watch?v=oQjbezSnUHI&t=3s

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Start Your Sustainable Fashion Brand - Ep. 48 Best of: Getting Started on Your Brand

Ep. 48 Best of: Getting Started on Your Brand

Start Your Sustainable Fashion Brand

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02/08/23 • 21 min

For the rest of February we’re releasing “Best of” episodes that will feature some of our most popular episodes of Season 2. This series will highlight important first steps when starting a fashion brand, and how to raise funds for your first production run. In today’s episode, we’ve pulled together the 3 most popular episodes on how to get started on your sustainable fashion brand.

Resources mentioned in this episode:

How to Determine Your Unique Selling Position: https://www.youtube.com/watch?v=jwlgKmRHYo4&t=95s

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Start Your Sustainable Fashion Brand - Ep. 47 How to Use Storytelling to Build Your Fashion Brand
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02/01/23 • 6 min

Ten years ago I co-created the highest funded fashion project in Kickstarter history at the time. What happened over those 30 days far surpassed our wildest dreams. Despite the lack of internet marketing tactics, an advertising budget or a team of employees, my co-founder and I did have one thing on our side: A compelling story. And it’s how to share your compelling story that I’m talking about today.

Resources mentioned in this episode:

Apply to Factory45: factory45.co/apply

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Start Your Sustainable Fashion Brand - Ep. 33: Should You Quit Your Day Job to Start Your Fashion Brand?
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10/05/22 • 8 min

I am so excited to talk about this topic today because it’s a question that I have strong opinions on and many thoughts to share. Should you quit your day job to start your fashion brand? And taking it one step further – if you stay – should you tell your boss that you’re starting a business? That’s what we’re talking about on today’s episode!

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FAQ

How many episodes does Start Your Sustainable Fashion Brand have?

Start Your Sustainable Fashion Brand currently has 50 episodes available.

What topics does Start Your Sustainable Fashion Brand cover?

The podcast is about Fashion, Entrepreneur, Entrepreneurship, Fashion & Beauty, Startup, Podcasts, Arts, Business and Entrepreneurial.

What is the most popular episode on Start Your Sustainable Fashion Brand?

The episode title 'Ep. 48 Best of: Getting Started on Your Brand' is the most popular.

What is the average episode length on Start Your Sustainable Fashion Brand?

The average episode length on Start Your Sustainable Fashion Brand is 12 minutes.

How often are episodes of Start Your Sustainable Fashion Brand released?

Episodes of Start Your Sustainable Fashion Brand are typically released every 7 days.

When was the first episode of Start Your Sustainable Fashion Brand?

The first episode of Start Your Sustainable Fashion Brand was released on Dec 6, 2021.

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