#104 - Building the #1 sports platform, with Andreas Kitzing

04/23/21 • 29 min

Athletes need sponsors, and sponsors need successful faces to link their names to. To bridge this mutual need, Andreas Kitzing founded Sponsoo – the current n°1 marketplace for sports sponsorships.

Sponsoo connects brands with athletes – from Olympic teams to local clubs, and takes care of over 5000 clubs and athletes. From football to e-sports, they have quickly established themselves as leaders in their domain.

Today, Andreas tells us about his journey, from doing his MBA at Cambridge to founding three start-ups. Having found the courage to disrupt a highly traditional industry, Andreas uses a range of strategies to differentiate himself and his company from the competition, from ‘f**k up nights’ to talk openly about failure to direct hustling in person with sportspeople. With a transparent communication style, an openness to feedback, and a humble attitude towards victory, Andreas is the sports entrepreneur to watch closely.

In this new episode of Speak Like A CEO, Andreas talks with Lena and Oliver talk about:

· Andreas’ strategy to lead Sponsoo to success

· Bringing data-driven strategies to a traditional industry

· Tackling the high market fragmentation of the sponsorship industry

· Using authenticity as a driving force in communications

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Did you enjoy this episode of SLACEO? Let us know what you think on our Facebook, Instagram, and Twitter. You can also email me at [email protected].

If you want to learn how to build an unignorable personal brand in 30 days, check out my latest book Unignorable on oliveraust.com.

In this new episode of Speak Like A CEO, Andreas talks with Lena and Oliver talk about:

· Andreas’ strategy to lead Sponsoo to success

· Bringing data-driven strategies to a traditional industry

· Tackling the high market fragmentation of the sponsorship industry

· Using authenticity as a driving force in communications

-------

Did you enjoy this episode of SLACEO? Let us know what you think on our Facebook, Instagram, and Twitter. You can also email me at [email protected].

If you want to learn how to build an unignorable personal brand in 30 days, check out my latest book Unignorable on oliveraust.com.

Previous Episode

#103 - The art of peak performance with Gerrit McGowan

How do you get CEOs to open up about their emotions in order to thrive? How do you get young students to become successful entrepreneurs? Can you build a lasting legacy for a business? Gerrit McGowan has all the answers when it comes to helping founders become peak performers.

Gerrit McGowan has been an entrepreneur for 20 years and has helped countless CEOs with bringing the best out of themselves. From founding the Kula group to building the WHU Entrepreneurship Centre for young entrepreneurs, Gerrit McGowan is a multidisciplinary virtuoso. He is also the host of ‘The Most Awesome Founder’ podcast.

His second favourite thing, after building his own dreams, is to help others build theirs. He does so through research in optimal performance, blending in neuroscience and psychology. Brimming with passion for the human race, Gerrit McGowan is taking us on a journey into understanding how to improve humanity – one entrepreneur at a time.

In this new episode of Speak Like A CEO, Lena and Oliver to Gerrit about:

· How to help CEOs open up in order to help them thrive

· The biology and science behind storytelling

· Helping large networks of young entrepreneurs reach their dreams

· Communication in a more and more complex world.

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Did you enjoy this episode of SLACEO? Let us know what you think on our Facebook, Instagram, and Twitter. You can also email me at [email protected]

If you want to learn how to build an unignorable personal brand in 30 days, check out my latest book Unignorable on oliveraust.com

Next Episode

#105 - Making the magic of personal branding happen, with Oliver Aust & Dawn Barson

“Personal branding is what people think or say about you when you’re not in the room. It makes sense to care for our reputation, in order to get the recognition that we deserve”, says Oliver Aust, leading European expert on personal branding.

Today, in this special episode of Speak Like A CEO, Oliver goes in depth about his philosophy around personal branding, with marketing expert Dawn Barson. Oliver tells us about the 4Ms of personal branding, taken straight from his Unignorable System – Mindset, Motivation, Message, Method. Giving us insights into golden rules of personal branding, he takes us on a journey to marketing ourselves in order to become truly unignorable.

Dawn Barson, who is a business mentor to coaches and 7-figure entrepreneur, gives us precious insights as well into business strategies, into the art of consistency, and in finding your niche.

They also exchange thoughts and feelings about their inspiring journeys as entrepreneurs, with all the right advice for aspiring CEOs and communicators.

Tune in to hear more specifically about: