#102 - Selling 1 Million Litres of Vegan Milk, with Nicolas Hartmann

04/09/21 • 28 min

No-one wanted to invest in Vly. It was called a “mega flop”. Today, it is one of the fastest growing food start-ups in Europe.

Nicolas Hartmann is a dreamer. He quit his job at Bain to found his company, Vly, which sold over 1 million litres of their milk alternative in less than a year in supermarkets all over Germany. The secrets to his success? A milk full of protein, that doesn’t taste plant-based.

To bring this vision to life, Nicolas has adopted a scientific approach to nutrition. He believes that food, like tech, should be optimised. Using consumer habits as his main KPI, attending conferences where he presents new ideas to the food industry, and talking directly to supermarket owners, Nicolas is working with his team towards a healthier, more ethical future.

Because if 1 litre of a milk alternative can change someone’s habits, then what about 1 billion litres, the number Vly is working to sell in the future?

Tune in to hear about:

The team’s appearance on Die Höhle der Löwen

How start-ups can get into the media

How Vly aims to target all lifestyles, from Berlin hipsters to traditional farmers

How Nicolas and his co-founders use communications to preserve their harmony

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Did you enjoy this episode of SLACEO? Let us know what you think on our Facebook, Instagram, and Twitter. You can also email me at [email protected].

If you want to learn how to build an unignorable personal brand in 30 days, check out my latest book Unignorable on oliveraust.com.

No-one wanted to invest in Vly. It was called a “mega flop”. Today, it is one of the fastest growing food start-ups in Europe.

Because if 1 litre of a milk alternative can change someone’s habits, then what about 1 billion litres, the number Vly is working to sell in the future?

Tune in to hear about:

The team’s appearance on Die Höhle der Löwen

How start-ups can get into the media

How Vly aims to target all lifestyles, from Berlin hipsters to traditional farmers

How Nicolas and his co-founders use communications to preserve their harmony

-------

Did you enjoy this episode of SLACEO? Let us know what you think on our Facebook, Instagram, and Twitter. You can also email me at [email protected].

If you want to learn how to build an unignorable personal brand in 30 days, check out my latest book Unignorable on oliveraust.com.

Previous Episode

#101 - Changing humanity through tech, with Daniel Rebhorn

Will humans give up decision-making to machines by 2036? A utopian, or dystopian vision? Daniel Rebhorn, co-founder and Managing Director of Diconium thinks that it might not be the worst idea.

As the complexity of the world increases, technology could help humans make better decisions. Perhaps as a supporting function – unless decision-making ends up being fully handed to technology in a far future.

Daniel has been enthusiastic about the digital world since childhood, and programmed his first computer at thirteen. He recently wrote a book which focuses on how digitalisation could change humanity.

His company, Diconium, has accelerated the digitalisation of work for 25 years. This tech company is older than Google itself. Diconium handles every stage of the digital transformation – from forming strategies to managing and implementing them.

You need more than talent to create such a strong company, in an age of ever-accelerating innovation: you need vision. From designing the car of the future to protecting his employees’ mental health, Daniel Rebhorn is telling us all about it.

Tune in to hear more about:

🚘 How software is becoming the key to power up next-gen cars

🖥 How digitalisation is affecting ALL industries

👨🏾‍💻 How changes in tech affect human experience

🤔 What the future of humanity may look like in 2036

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Did you enjoy this episode of SLACEO? Let us know what you think on our Facebook, Instagram, and Twitter. You can also email me at [email protected].

If you want to learn how to build an unignorable personal brand in 30 days, check out my latest book Unignorable on oliveraust.com.

Next Episode

#103 - The art of peak performance with Gerrit McGowan

How do you get CEOs to open up about their emotions in order to thrive? How do you get young students to become successful entrepreneurs? Can you build a lasting legacy for a business? Gerrit McGowan has all the answers when it comes to helping founders become peak performers.

Gerrit McGowan has been an entrepreneur for 20 years and has helped countless CEOs with bringing the best out of themselves. From founding the Kula group to building the WHU Entrepreneurship Centre for young entrepreneurs, Gerrit McGowan is a multidisciplinary virtuoso. He is also the host of ‘The Most Awesome Founder’ podcast.

His second favourite thing, after building his own dreams, is to help others build theirs. He does so through research in optimal performance, blending in neuroscience and psychology. Brimming with passion for the human race, Gerrit McGowan is taking us on a journey into understanding how to improve humanity – one entrepreneur at a time.

In this new episode of Speak Like A CEO, Lena and Oliver to Gerrit about:

· How to help CEOs open up in order to help them thrive

· The biology and science behind storytelling

· Helping large networks of young entrepreneurs reach their dreams

· Communication in a more and more complex world.

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Did you enjoy this episode of SLACEO? Let us know what you think on our Facebook, Instagram, and Twitter. You can also email me at [email protected]

If you want to learn how to build an unignorable personal brand in 30 days, check out my latest book Unignorable on oliveraust.com