Hack You Own PR with Odette Barry

08/14/23 • 53 min

In this week's episode of @sparkingregional, Host Anna Davis interviews another tenacious and inspirational woman from our current issue of @downtownmagazine.
Odette Barry, is a storyteller who loves nothing more than helping businesses share their stories through traditional media. She is a publicist, PR mentor and founder of @odetteandco - a micro PR agency based out of Byron Bay.
When Odette saw that the cost of PR was locking some businesses out of representation, she created a model where clients learn to be their own PR - and they love it!
Since establishing @odetteandco, she has worked with small and enterprise businesses across Australia and New Zealand, spanning the technology, design, education, beauty, wellness, health and fashion sectors (to name just a few). This diverse portfolio of experience means she has a broad range of experience to support just about any communications challenge.
Odette is committed to helping her clients secure genuine and valuable coverage, and she does that with an intimate knowledge of the media landscape and trusted relationships with media outlets.

In this episode, Odette and Anna get into the nitty-gritty about what PR actually is and how, with her 13 years of industry experience, she is teaching other business owners how to secure media coverage and get their stories told. She also gives our listeners some free advice on how they can get their businesses into the spotlight and shares advice for aspiring entrepreneurs.

A spirited storyteller with a genuine love for helping businesses share their stories, Odette is passionate about building rapport and fostering relationships with her clients to help their businesses thrive.

You can follow Odette @odetteandco, and to register for Odette’s 'Hack You Own PR Mentoring Program', visit her website odetteandco.com.au

Til next time, we spark regional joy. Thanks for listening.

Sparking Regional Joy is a podcast produced by Downtown Magazine and Hosted by Anna Davis.
Sparking Regional Joy is proudly brought to you by Partner Now Property Tamworth. It’s their unique personalised approach that gives their clients comfort in knowing that they understand that it's not just a property decision they’re making but a life decision. Partner Now is a family of passionate individuals with a deep desire to support their community and the people within it. Head over to their website, pnre.com.au, to find out how they can support your property journey every step of the way.

We hope you’ve enjoyed this episode. Head to Instagram Sparking Regional Joy or Facebook Page Sparking Regional Joy if you would like to contact us or have any questions or feedback about this episode; we’d love to hear from you.

Til next time, we spark regional joy. Thanks for listening.

You can follow Odette @odetteandco, and to register for Odette’s 'Hack You Own PR Mentoring Program', visit her website odetteandco.com.au

Til next time, we spark regional joy. Thanks for listening.

Previous Episode

Meet Danica Bunch - Owner & Founder Of DanicaB PR Collective

Today's special guest joining me to Spark Regional Joy is Danica Bunch, owner and founder of DanicaB PR Collective. Loyal, curious and creative, Danica started her own PR business purely by seeing the PR Agency Model through a different lens and identifying many opportunities to do things differently.
Making an impact is Danica’s focus, and with a strategy that is outcome rather than hours-focused, she’s ensuring her PR company does just that. In all models, their underlying principles, service delivery, and values remain the same. Danica believes that Strategic PR is about developing the blueprint for achieving business goals for short-, medium-, and long-term wins.
Danica explains that a good PR professional will help create a strategy aligned with a client's key business objectives and have a good understanding of their industry climate. By doing these two things extremely well, DanicaB PR Collective ensures your message is being seen and heard by the right people. They pride themselves on becoming a trusted extension of their client’s in-house team to deliver content, marketing solutions, strategic public relations and communications that will engage and incentivise their audience on and offline.

In this episode of Sparking Regional Joy, I chat with Danica about the ever-evolving PR industry. We discuss how small businesses can conquer the vast world of marketing platforms and ensure their message reaches the right audience. From the changing landscape to the key strategies for visibility, Danica shares invaluable tips to help your business message shine and reach the right audience.
You can follow Danica at @danicabpr on Instagram, and if you’re after more information on Strategic PR and Marketing in order to achieve your business goals for short-, medium- and long-term wins, head to Danica’s website danicabpr.com

I want to congratulate Danica on the release of her new book - SHE Has Breast Cancer. A book about a journey of courage, self-discovery, and resilience and a guide for navigating life's challenges with determination.
Late last year, Danica was diagnosed with breast cancer, which understandably came as a huge shock. She has only just spoken about this publicly, so we didn’t chat about this when we recorded this episode. Danica believes you can redefine the way we approach crises, supporting each other on this journey of empowerment and change. You can join Danica at www.shehasbreastcancer.com or at @shehasbre

Til next time, we spark regional joy. Thanks for listening.

Next Episode

Meet Sarah Steele from Green Patina Home

Joining me on this week's episode of @sparkingregionaljoy is Sarah Steele, the visionary owner and founder of Green Patina Home. With the heart and soul of a genuine creative, Sarah has embarked on a journey to transform homes with a blend of vintage aesthetics and contemporary elegance.

Green Patina Home stands as a beacon for individual creativity, blending aged beauty with modern style. From re-purposing special vintage finds to crafting unique arrangements, Sarah’s passion extends beyond mere decoration. For her, green is not only a colour; it signifies an environmentally considered approach, steering homeowners away from mass-produced items. It resonates with the patina of age that she loves so dearly.

Sarah’s love for homewares and interiors stems from her childhood, growing up on a sheep farm surrounded by aged furniture and home features. Her family's love for originality and creativity shaped her love for interiors, a love that later flourished through renovations and building new homes. With a shift from country to coast, Sarah’s love for unique, colourful homewares continues to evolve, offering her joy and fulfilment.

Starting her own business has been both a dream and a challenge for Sarah. As a woman juggling the responsibilities of being a mother, wife, and entrepreneur, she embraces the constant balancing act with grace and resilience. Her definition of success? Happiness and a sense of fulfilment, raising great humans, and embracing life's journey.

In this episode of @sparkingregionaljoy, I chat with Sarah about her journey of passion and individuality that has shaped Green Patina Home. Her love for blending vintage aesthetics with contemporary design and her commitment to environmental consideration offers listeners more than just insights into her business. It's a testament to the transformative power of creativity, passion, and resilience. Tune in and embark on a journey through Sarah Steele's world, where homes are transformed with unique flair and lives are infused with joy and inspiration.
You can follow Green Patina Home on Instagram @greenpatinahome. And if you’re looking for considered and unique vintage homewares, visit Sarah's website greenpatinahome.com.au.

Til next time, we spark regional joy. Thanks for listening.