75. From Photographer to Confidence Coach: Building Your Confidence Muscle with Megan Holly

04/07/25 • 45 min

In this episode of Soulpreneur Scaling Stories, I sit down with Megan Holly, a brand photographer and confidence coach who helps entrepreneurs step into their authentic power both in front of the camera and in their businesses. Megan shares how her journey evolved from offering general photography services to specializing in brand photography and eventually incorporating confidence coaching for her clients.

During our conversation, Megan reveals why confidence is like a muscle that needs consistent exercise and attention, and how this understanding can transform your approach to business visibility. We explore the natural evolution of her business as she listened to both her clients' needs and her own intuition, creating a powerful combination of visual branding and inner confidence work.

Megan also opens up about her biggest business hurdle—the illusion of control—and offers practical advice on scaling your business by letting go, getting support, and embracing the power of saying "I don't know." Whether you struggle with showing up visually in your business or need help flexing your confidence muscle, this conversation offers valuable insights on building a business that honors all aspects of who you are.

Key Topics Covered:

✨ Why confidence is a muscle that needs consistent exercise

✨ How brand photography can serve as a healing experience

✨ The natural evolution from service provider to coach

✨ Letting go of control as a scaling strategy

✨ The power of admitting when you don't know something

✨ How to listen to both your audience and your intuition when expanding your business

Connect with Megan:

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🎧 Podcast produced and edited with love by @FerAssists 🩵

Key Topics Covered:

✨ Why confidence is a muscle that needs consistent exercise

✨ How brand photography can serve as a healing experience

✨ The natural evolution from service provider to coach

✨ Letting go of control as a scaling strategy

✨ The power of admitting when you don't know something

✨ How to listen to both your audience and your intuition when expanding your business

Connect with Megan:

🎧 Podcast produced and edited with love by @FerAssists 🩵

Previous Episode

74. How to Get Clients to Say Yes Faster: The Positioning Secret for Service Providers

Are you struggling to get clients to say YES faster at the opportunity to work with you? In this episode, I reveal why potential clients are hesitating - and it has nothing to do with your pricing.

In this episode, I break down why positioning is the key to getting clients to say YES faster. Most service providers position themselves around tasks instead of transformations, making them blend into the crowd like "Where's Waldo" - invisible to their ideal clients despite consistent posting and outreach.

I share how focusing on your "unique magic" (the intersection of what you're naturally good at, what you enjoy, and what clients value) transforms your business. You'll hear a real-world example of how one systems specialist went from struggling at $4K/month working 50 hours to earning $7K working just 25 hours by making this strategic shift.

Key Points Covered:

✨ Why generic positioning makes potential clients' brains filter you out completely

✨ The three elements needed to create magnetic positioning that gets immediate decisions

✨ How to overcome the fear that specializing will limit your opportunities (hint: it does the opposite)

✨ Why premium clients are attracted to specialists who solve specific problems

✨ A simple 3-minute exercise to identify your unique positioning today

If you're tired of hearing "I need to think about it" or experiencing crickets after your sales calls, this episode will shift everything. It's time to position yourself as THE solution to your ideal clients' specific problems.

Ready to become the ONLY choice for your dream clients? My signature program Expansion is in BETA with special pricing for a limited time. Transform your positioning, attract premium clients who say YES faster, and build a scalable business you love - all in just 3 months. Secure your spot before rates increase! DM me "EXPANSION" on Instagram @soulfulbizcoachandrea or visit dancingleafsolutions.com/expansion today!

Send us a text

🎧 Podcast produced and edited with love by @FerAssists 🩵

Next Episode

76. How to Get Clients While You Sleep: An SEO Success Story for Service Providers with Sonia Urquilla

In this episode, I chat with Sonia Urquilla, an SEO genius coach who helps female coaches and service providers get found online through effective website optimization.

After being laid off from her corporate job in January 2024, Sonia built a thriving SEO coaching business that replaced her corporate salary within months. Her story is a powerful reminder that sometimes the skills we initially resist (she once hated SEO!) can become our greatest strengths.

What makes this conversation especially valuable for service providers is Sonia's ability to demystify the often overwhelming world of SEO. She shares that many website designers never set up the crucial Google Analytics and Search Console accounts that let Google know your website exists - leaving many service providers with beautiful websites that no one can find.

Sonia also reveals how she transformed her business by learning to speak clearly about her offers, creating a framework that makes her services easy to understand and irresistible to clients. Her journey from technical jargon to client-centered language mirrors the transformation she helps her clients achieve with their websites.

What You'll Learn:

The #1 technical issue preventing most service provider websites from appearing in Google searches
Why your posts on social media disappear while your website content can generate leads for years
How to optimize your website to appear in AI search results (like ChatGPT)
The importance of using your clients' exact language in your website copy
Why investing in coaching accelerated Sonia's business growth
How "taking the stage" in other people's events can attract high-quality clients

Connect with Sonia:

Website

Instagram

Threads

SEO Freebies for your online coaching business

Send us a text

🎧 Podcast produced and edited with love by @FerAssists 🩵

Soulpreneur Scaling Stories - 75. From Photographer to Confidence Coach: Building Your Confidence Muscle with Megan Holly

Transcript

[00:00:00] Speaker: Andrea here, your host and passionate business coach and scaling strategist for soulful service providers and coaches. Welcome to another episode of Solepreneur Scaling Stories. Have you ever wanted to look behind the curtain of your fellow entrepreneur's business to see what actually went into scaling it?

[00:00:22] Well, you are in for a treat 'cause that's exactly what we are doing here. In each episode, we will be uncovering the truth of the lesso