Soulpreneur Scaling Stories - 59. From Freelance Writer to Business Coach for Creative Freelance Digital Marketers + Tech Writer I Rachel Meltzer

59. From Freelance Writer to Business Coach for Creative Freelance Digital Marketers + Tech Writer I Rachel Meltzer

12/09/24 • 44 min

In this episode of Soulpreneur Scaling Stories, I’m joined by Rachel Meltzer, a business coach for creative freelance digital marketers and a seasoned freelance writer. Rachel shares her incredible journey from part-time freelancer to building a sustainable full-time business, all while overcoming burnout and crafting a life she loves.

We dive into the challenges freelancers face, including navigating burnout, setting boundaries, and finding the right clients. Rachel opens up about her approach to coaching and how her “ungatekeeping” philosophy has transformed her business and supported countless freelancers in achieving their goals. She also discusses the importance of experimenting with your business model, trusting the process, and creating offers that align with your values and lifestyle.

Whether you’re a virtual assistant, OBM, or service provider, this conversation will leave you inspired to prioritize your well-being, refine your strategy, and scale your business intentionally.

Key Points Covered:
✨ Strategies to prevent burnout and build a sustainable freelance business
✨ Why “ungatekeeping” is a powerful approach to attract clients
✨ How experimentation and alignment lead to lasting success
Connect with Rachel:
Website
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Threads
Youtube
LinkedIn
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🎧 Podcast produced and edited with love by @FerAssists 🩵

Whether you’re a virtual assistant, OBM, or service provider, this conversation will leave you inspired to prioritize your well-being, refine your strategy, and scale your business intentionally.

Send us a text

🎧 Podcast produced and edited with love by @FerAssists 🩵

Previous Episode

58. Why more clients won't scale your VA/OBM business (and what will)

In this episode of Soulpreneur Scaling Stories, I dive into a common trap many service providers face: thinking that taking on more clients is the answer to scaling their business. I share my personal journey of burnout as an OBM stuck in the “time-money loop” and reveal why being fully booked is a liability—not the flex it’s often made out to be.

You’ll learn why traditional advice like booking out your services, raising your rates, and hiring a team can keep you stuck in a cycle of overwork and stagnation. I break down the real math behind client overload and show you how to build a sustainable, scalable business through specialization, clear offers, and strong systems.

If you’re a VA, OBM, or service provider tired of juggling clients and feeling stuck at the same income level despite working harder than ever, this episode is for you. Let’s create a business model that works smarter, not harder!

Key Points Covered:
✨ Why being fully booked is a liability, not a milestone
✨ The power of specializing and creating a clear core offer
✨ How to break the time-money loop and scale sustainably
🔥 If you're ready to break the time-money loop and scale your business sustainably, DM me "FRAMEWORK" on Instagram!

Send us a text

🎧 Podcast produced and edited with love by @FerAssists 🩵

Next Episode

60. How to Get on the Radar of Your Dream Clients (Even if You're Just Starting Out) | Alefiya Khorakiwala

In this episode of Soulpreneur Scaling Stories, I sit down with Alefiya Khorakiwala, a quiz funnel strategist and copywriter who’s redefining lead generation with innovative, high-converting quizzes. Alefiya shares her journey from working with traditional funnels and email marketing to discovering the unmatched potential of quiz funnels for scaling businesses.

We explore how Alefiya created her first quiz funnel, achieving conversion rates as high as 80%, and why she decided to niche down into this specialized area. She provides insights into the power of gamification, creativity, and understanding your audience’s needs to craft quizzes that not only generate leads but also spark genuine engagement. Whether you’re a virtual assistant, OBM, or service provider, you’ll learn how to embrace creativity, take bold risks, and carve out your own path in a saturated market.

Key Points Covered:
✨ The surprising success of Alefiya’s first quiz funnel project
✨ How to use gamification and creativity to build impactful quizzes
✨ Why niching down is a game-changer for service providers
✨ The mindset shifts needed to experiment and innovate in your business
Connect with Alefiya:
LinkedIn

Send us a text

🎧 Podcast produced and edited with love by @FerAssists 🩵

Soulpreneur Scaling Stories - 59. From Freelance Writer to Business Coach for Creative Freelance Digital Marketers + Tech Writer I Rachel Meltzer

Transcript

FInal 59. Rachel Meltzer

[00:00:00] Andrea Elibero: Andrea here, your host and passionate business coach and scaling strategist for Soulful Service Providers and Coaches. Welcome to another episode of Soulpreneur Scaling Stories. Have you ever wanted to look behind the curtain of your fellow entrepreneur's business to see what actually went into scaling it?

[00:00:22] Well, you are in for a treat because that's exactly what we are doing here. In ea