
The Power of Shaping Your Legacy | A Conversation with Alex Brueckmann | The Soulful CXO Podcast with Dr. Rebecca Wynn
05/28/24 • 28 min
Guest: Alex Brueckmann, WSJ Bestselling Author, Brueckmann Strategy Consultants
Website | https://brueckmann.ca
On LinkedIn | https://www.linkedin.com/in/alexanderbrueckmann/
Host: Dr. Rebecca Wynn
On ITSPmagazine 👉 https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/rebecca-wynn
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This Episode’s Sponsors
Are you interested in sponsoring an ITSPmagazine Channel?
👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network
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Episode Description
In this episode of the Soulful CXO, host Dr. Rebecca Wynn welcomes Alex Brueckmann, a Wall Street Journal bestselling author and strategy facilitator for executive teams. They delve into leadership legacies, the importance of shaping organizational culture, and the impact of transparency and diversity in the workplace. Alex shares valuable insights on how leaders can actively shape their legacies and navigate the complexities of modern business environments. Learn from the shared analysis by Alex of Alfred Nobel, Patagonia, Volkswagen, and others. Listen now for valuable insights!
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Resources
The Strategy Legacy (on amazon.com)
https://a.co/d/6GEfWqD (Amazon)
Secrets of Next Level Entrepreneurs
https://a.co/d/6dbcUjc (Amazon)
Secrets of Next Level Entrepreneurs (Podcast)
https://podcasts.apple.com/ca/podcast/secrets-of-next-level-entrepreneurs/id1676141792
________________________________
Support:
Buy Me a Coffee: https://www.buymeacoffee.com/soulfulcxo
________________________________
For more podcast stories from The Soulful CXO Podcast With Rebecca Wynn: https://www.itspmagazine.com/the-soulful-cxo-podcast
ITSPMagazine YouTube Channel:
📺 https://www.youtube.com/@itspmagazine
Be sure to share and subscribe!
Guest: Alex Brueckmann, WSJ Bestselling Author, Brueckmann Strategy Consultants
Website | https://brueckmann.ca
On LinkedIn | https://www.linkedin.com/in/alexanderbrueckmann/
Host: Dr. Rebecca Wynn
On ITSPmagazine 👉 https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/rebecca-wynn
________________________________
This Episode’s Sponsors
Are you interested in sponsoring an ITSPmagazine Channel?
👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network
________________________________
Episode Description
In this episode of the Soulful CXO, host Dr. Rebecca Wynn welcomes Alex Brueckmann, a Wall Street Journal bestselling author and strategy facilitator for executive teams. They delve into leadership legacies, the importance of shaping organizational culture, and the impact of transparency and diversity in the workplace. Alex shares valuable insights on how leaders can actively shape their legacies and navigate the complexities of modern business environments. Learn from the shared analysis by Alex of Alfred Nobel, Patagonia, Volkswagen, and others. Listen now for valuable insights!
________________________________
Resources
The Strategy Legacy (on amazon.com)
https://a.co/d/6GEfWqD (Amazon)
Secrets of Next Level Entrepreneurs
https://a.co/d/6dbcUjc (Amazon)
Secrets of Next Level Entrepreneurs (Podcast)
https://podcasts.apple.com/ca/podcast/secrets-of-next-level-entrepreneurs/id1676141792
________________________________
Support:
Buy Me a Coffee: https://www.buymeacoffee.com/soulfulcxo
________________________________
For more podcast stories from The Soulful CXO Podcast With Rebecca Wynn: https://www.itspmagazine.com/the-soulful-cxo-podcast
ITSPMagazine YouTube Channel:
📺 https://www.youtube.com/@itspmagazine
Be sure to share and subscribe!
Previous Episode

Winning Approach for Tech, Security, and Operations | A Conversation with Petri Kuivala | The Soulful CXO Podcast with Dr. Rebecca Wynn
Guest: Petri Kuivala, CISO for Hoxhunt
On LinkedIn | https://www.linkedin.com/in/petrikuivala/
Website | https://hoxhunt.com
Host: Dr. Rebecca Wynn
On ITSPmagazine 👉 https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/rebecca-wynn
________________________________
This Episode’s Sponsors
Are you interested in sponsoring an ITSPmagazine Channel?
👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network
________________________________
Episode Description
In this episode of the Soulful CXO, host Dr. Rebecca Wynn sits down with Petri Kuivala, an acclaimed Chief Information Security Officer (CISO) with a rich background in companies like Microsoft, Qualcomm, NXP, Siemens, and Nokia. They discuss Petri's transition from working with industry giants to startups, highlighting the dynamic nature of the cybersecurity field, balancing technology/process/people, cybersecurity evolution and risk management, CISO burnout, educating young cybersecurity professionals, emerging technology and AI, practical leadership skills, and aligning with the business. Additionally, Petri discusses Kevin Mitnick's in-person apology to him for Kevin's hacking transgressions. Tune in to this insightful conversation to gain valuable perspectives on technology, cybersecurity, operational leadership, and personal growth.
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Resources
U.S. AI Safety Institute
https://www.nist.gov/artificial-intelligence-safety-institute
Diagnosing and Changing Organizational Culture, Third Edition: Based on the Competing Values Framework
https://a.co/d/bVwMG6J
Well Aware: Master the Nine Cybersecurity Habits to Protect Your Future
https://a.co/d/ca5hgBw
ChatGPT vs. human phishing and social engineering study: Who's better?
https://www.hoxhunt.com/blog/chatgpt-vs-human-phishing-and-social-engineering-study-whos-better
________________________________
Support:
Buy Me a Coffee: https://www.buymeacoffee.com/soulfulcxo
________________________________
For more podcast stories from The Soulful CXO Podcast With Rebecca Wynn: https://www.itspmagazine.com/the-soulful-cxo-podcast
ITSPMagazine YouTube Channel:
📺 https://www.youtube.com/@itspmagazine
Be sure to share and subscribe!
Next Episode

Master Class: How to Spot AI-Generated Content | A Conversation with Michele Stuart | The Soulful CXO Podcast with Dr. Rebecca Wynn
Guest: Michele Stuart, CEO, Keynote Speaker, OSINT Trainer, JAG Investigations
Website: https://www.jaginvestigations.com/
LinkedIn: https://www.https://www.linkedin.com/in/michele-stuart-jag
Host: Dr. Rebecca Wynn
On ITSPmagazine 👉 https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/rebecca-wynn
________________________________
This Episode’s Sponsors
Are you interested in sponsoring an ITSPmagazine Channel?
👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network
________________________________
Episode Description
In this episode of the Soulful CXO, host Dr. Rebecca Wynn welcomes back Michele Stuart, CEO of JAG Investigation. Her expertise lies in Open-Source Intelligence (OSINT), counterintelligence, insurance fraud investigations, financial investigations, threat assessments/mitigation, due diligence, organized retail crime, and corporate and competitive intelligence. She provides consulting and training services to federal, state, and local law enforcement agencies, military intelligence communities, Fortune 500 companies, and the financial and insurance industries. Additionally, she has served as an instructor at Quantico (FBI Academy) for international training in OSINT (Open-Source Intelligence), is a keynote speaker, and teaches classes for many professional organizations. Learn how to spot AI fakes, how to proactively train yourself and your team, learn practical tools, deep-fakes awareness, cyberbullying, legal issues, and how to better protect your privacy.
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Resources
AI Generated or Human?
https://www.whichishuman.com
Reverse Image Search
https://www.tineye.com
Face Recognition Search Engine & Reverse Image Search
https://www.pimeyes.com
AI Art Generator
https://www.starryai.com
________________________________
Support:
Buy Me a Coffee: https://www.buymeacoffee.com/soulfulcxo
________________________________
For more podcast stories from The Soulful CXO Podcast With Rebecca Wynn: https://www.itspmagazine.com/the-soulful-cxo-podcast
ITSPMagazine YouTube Channel:
📺 https://www.youtube.com/@itspmagazine
Be sure to share and subscribe!
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