Episode 4: Digital Ethics – connecting empathy, humanity and morality with technology

11/05/20 • 25 min

Somo Sessions

Previous Episode

5. Digital Truth: how brands can become beacons of trust

We’re talking to Somo's CSO Ross Sleight about the importance of Digital Truth and why transparency and building trustworthy relationships can ultimately be as important as the product itself.
We discuss:

What’s Digital Truth? What does it mean to customers and brands? And how do we measure it?
What's the role of technology in building Digital Truth and how can digital help in developing trustworthy relationships with customers?
How can businesses build trust in the age of uncertainty?

We are Somo.
We’re one of the fastest-growing digital product and experience agencies, working with the world’s biggest brands and coolest start-ups to create innovative, award-winning customer experiences.
Since 2010, we’ve pioneered over 1,000 digital products for over 100 clients across a plethora of industries, including Audi, HSBC, De Beers, Mandarin Oriental, Volkswagen Group, Lloyds Banking Group, and many more.
Find out more: https://www.somoglobal.com/
Download our 2020 Digital Trends white paper here: www.bit.ly/somoDT2020

Next Episode

7. Breaking barriers: why diversity and inclusion need to start from the top

You might have noticed we’ve sneakily changed our name. So, say goodbye to Somo Sparks, say hello to Somo Sessions 🤩.
To celebrate International Women’s Day this year, we’re delving deep into the topic of diversity and equality.
Chatting with Rebecca Crook – a senior agency leader with over two decades of experience working at top tier London agencies, with an inspiring and unapologetic ambition to grow and help others grow with her, we’ll talk about how she started in the tech industry, what she thinks about the state of gender equality in the workplace and what can be done to drive change.

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