8. Is innovation and imitation mutually exclusive? A quick look at Big Tech
08/10/21 • 20 min
Apple’s results have just come out, WWDC and Google I/O are well behind us now, and we all had plenty of time to digest how Big Tech is shaping up the trends in the design, tech and product world. But why is it that – despite being perceived as innovative and trend-setting – many of the tech giants’ ‘new’ features look somehow familiar?
Chatting with Somo’s Technical Director - Peter Michelsen, Design Director - Tizz Chapman, and Product Manager - Myers Chatterton, we’re exploring:
- Whether imitation kills innovation or drives it
- Why digital is more than just a mobile screen
- And how analysing best-in-class examples can help you build better digital products
Apple’s results have just come out, WWDC and Google I/O are well behind us now, and we all had plenty of time to digest how Big Tech is shaping up the trends in the design, tech and product world. But why is it that – despite being perceived as innovative and trend-setting – many of the tech giants’ ‘new’ features look somehow familiar?
Chatting with Somo’s Technical Director - Peter Michelsen, Design Director - Tizz Chapman, and Product Manager - Myers Chatterton, we’re exploring:
- Whether imitation kills innovation or drives it
- Why digital is more than just a mobile screen
- And how analysing best-in-class examples can help you build better digital products
Previous Episode
7. Breaking barriers: why diversity and inclusion need to start from the top
You might have noticed we’ve sneakily changed our name. So, say goodbye to Somo Sparks, say hello to Somo Sessions 🤩.
To celebrate International Women’s Day this year, we’re delving deep into the topic of diversity and equality.
Chatting with Rebecca Crook – a senior agency leader with over two decades of experience working at top tier London agencies, with an inspiring and unapologetic ambition to grow and help others grow with her, we’ll talk about how she started in the tech industry, what she thinks about the state of gender equality in the workplace and what can be done to drive change.
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