5. Digital Truth: how brands can become beacons of trust

06/05/20 • 21 min

We’re talking to Somo's CSO Ross Sleight about the importance of Digital Truth and why transparency and building trustworthy relationships can ultimately be as important as the product itself.
We discuss:

What’s Digital Truth? What does it mean to customers and brands? And how do we measure it?
What's the role of technology in building Digital Truth and how can digital help in developing trustworthy relationships with customers?
How can businesses build trust in the age of uncertainty?

We are Somo.
We’re one of the fastest-growing digital product and experience agencies, working with the world’s biggest brands and coolest start-ups to create innovative, award-winning customer experiences.
Since 2010, we’ve pioneered over 1,000 digital products for over 100 clients across a plethora of industries, including Audi, HSBC, De Beers, Mandarin Oriental, Volkswagen Group, Lloyds Banking Group, and many more.
Find out more: https://www.somoglobal.com/
Download our 2020 Digital Trends white paper here: www.bit.ly/somoDT2020

What’s Digital Truth? What does it mean to customers and brands? And how do we measure it?
What's the role of technology in building Digital Truth and how can digital help in developing trustworthy relationships with customers?
How can businesses build trust in the age of uncertainty?