1. Evolution of the Apple ecosystem, with Ross Sleight
09/23/19 • 29 min
Together with Somo's Chief Strategy Officer Ross Sleight, we’re taking a deeper look into Apple’s recent event, discussing what the new announcement means for their business, their customers, and the rest of the big four – Amazon, Facebook and Google. You’ll learn:
- Why Apple’s shifting their business model and how stepping into services will impact their unique ecosystem
- Why the new iPhone is no longer filled with fancy new features and why it’s not necessarily bad news
- Why Apple can hold their head high when it comes to user privacy protection – and what it means for other brands; and
- Why and how the Apple Watch will continue to lead the wearables industry
Together with Somo's Chief Strategy Officer Ross Sleight, we’re taking a deeper look into Apple’s recent event, discussing what the new announcement means for their business, their customers, and the rest of the big four – Amazon, Facebook and Google. You’ll learn:
- Why Apple’s shifting their business model and how stepping into services will impact their unique ecosystem
- Why the new iPhone is no longer filled with fancy new features and why it’s not necessarily bad news
- Why Apple can hold their head high when it comes to user privacy protection – and what it means for other brands; and
- Why and how the Apple Watch will continue to lead the wearables industry
Next Episode
2. Amazon - Product Overkill or Product Strategy?
In this episode, we sit down with Nicola and Max who both work in our product strategy team. We take a look at Amazon's hardware announcements, how conversational AI is progressing and the consequential consumer data privacy expectations.
We are Somo.
We're a digital product agency, delivering digital ambitions at pace and scale for some of the world’s biggest brands and coolest start-ups, including Audi, E.ON, HSBC, Blackout and more. Headquartered in London, Somo has five offices across the UK, US and Colombia.
Find out more: https://www.somoglobal.com/
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