Monica Chen, Factory Farming Awareness Coalition: How to share the message
04/18/22 • 44 min
“The kids get it immediately.” – Monica Chen
In this episode, we learn from a teacher and farmed animal advocate, how she reaches people where they are, without shame, and with the acknowledgment that the task is large but that we each can and indeed should, use our unique passions and strengths toward creating a more compassionate world. She makes a great case, replete with tangible, actionable suggestions.
Monica Chen
Monica Chen is Executive Director of Factory Farming Awareness Coalition, an educational nonprofit that contributes to the eradication of factory farming through a range of educational programs. FFAC explains the devastating impacts of industrial animal agriculture in schools, environmental and social justice organizations, faith- and values-based communities, and governmental entities. Monica has overseen the development of a unique internship program for high school and college students combining research, service, and advocacy. A veteran teacher, she has taught at all grade levels and as an instructor for the Prison University Project at San Quentin. Monica earned her BA at UC Berkeley and her Master’s in Education, with a focus on the environment, at the University of New Mexico.
Resources from this episode
FFAC Website: http://ffacoalition.org
Social Media:
https://www.facebook.com/ffacoalitionhttps://twitter.com/ffacoalitionhttps://www.instagram.com/ffacoalitionhttps://www.linkedin.com/company/ffacoalition/https://www.youtube.com/user/ffacoalition
“The kids get it immediately.” – Monica Chen
In this episode, we learn from a teacher and farmed animal advocate, how she reaches people where they are, without shame, and with the acknowledgment that the task is large but that we each can and indeed should, use our unique passions and strengths toward creating a more compassionate world. She makes a great case, replete with tangible, actionable suggestions.
Monica Chen
Monica Chen is Executive Director of Factory Farming Awareness Coalition, an educational nonprofit that contributes to the eradication of factory farming through a range of educational programs. FFAC explains the devastating impacts of industrial animal agriculture in schools, environmental and social justice organizations, faith- and values-based communities, and governmental entities. Monica has overseen the development of a unique internship program for high school and college students combining research, service, and advocacy. A veteran teacher, she has taught at all grade levels and as an instructor for the Prison University Project at San Quentin. Monica earned her BA at UC Berkeley and her Master’s in Education, with a focus on the environment, at the University of New Mexico.
Resources from this episode
FFAC Website: http://ffacoalition.org
Social Media:
https://www.facebook.com/ffacoalitionhttps://twitter.com/ffacoalitionhttps://www.instagram.com/ffacoalitionhttps://www.linkedin.com/company/ffacoalition/https://www.youtube.com/user/ffacoalition
Previous Episode
Jo Anderson, Faunalytics: What's working? Show me the data!
This episode is chock full of data-driven, actionable information about how to advocate for animals. Faunalytics is a nonprofit that collects and conducts research on animal issues. Jo Anderson shares her own experience and insights, and delivers findings through the lens of a thoughtful, careful researcher with compassion for all beings–including those who disagree, or aren’t there yet, and for the people who do this hard work on behalf of our animal friends.
Faunalytics’ resources, available to anyone, can help you inform why and how to advocate. Here, for instance, is a 2 minute video on when and how to use graphic images, in Faunalytics’ Explains video series. Here is the low-down on farmed animals, in beautiful, easy to absorb and share, graphics. This stuff is gold.
Jo Anderson, PhD
Dr. Jo Anderson is a social psychologist and the Research Director at Faunalytics, a nonprofit that conducts research on animal-related issues. She is an advocate for animals and evidence-based decision-making, with many years of experience in social science methods and statistical analysis. Jo became Faunalytics' Research Director in 2017 and since then has led and supervised studies of attitudes and behavior pertaining to animals and veganism, advocate retention, donation decision-making, and many other topics. Her other roles include serving as co-leader of the RECAP researcher collective, ad hoc research advisor to ProVeg and Animal Charity Evaluators' Animal Advocacy Research Fund, and Adjunct Research Professor at Carleton University. Jo has a PhD in social psychology from the University of Waterloo and completed a two-year postdoctoral fellowship at Cornell University.
Resources from this episode
www.Faunalytics.org[email protected]Office Hours: https://faunalytics.org/ask-us/Faunalytics Explains videos
Fundamentals infographic series
Animal Product Impact ScalesHow to support new vegetarians and vegans in maintaining their diets (first and second reports)
How advocates can use beliefs about chickens and fishes to shape how they talk about these animals U.S, Brazil, China, Canada, and India
Social Media:
https://www.facebook.com/faunalyticshttps://twitter.com/faunalyticshttps://www.instagram.com/faunalyticshttps://www.linkedin.com/company/faunalyticshttps://www.youtube.com/c/Faunalytics
Next Episode
Caryn Ginsberg, Animal Impact: Give us tools!
“People can come to their own guilt around not wanting to be a part of that. But if we push it on them and say, “you should feel badly about supporting this,” that’s where people shut down and stop hearing us.”
In this episode...We cover alot. Caryn’s an expert on strategic communication and marketing, and a long-time vegan and animal advocate, so we focus on delivering our message in a way that it can be received.
Caryn Ginsberg
Caryn Ginsberg has more than two decades of experience helping animal protection groups and advocates move more people to action. She does this by sharing the most effective ways to get results, based on best practices in outreach, including using data to guide decisions. Her nonprofit clients have included Animal Legal Defense Fund, Animal Rescue League of Boston, the ASPCA, the Fund for Animals, Farm Sanctuary, the HSUS and PCRM.
In addition to consulting, Caryn designs infographics, including live, to make important ideas and information more useful and fun for advocates at any level. She also serves as board president for Faunalytics and as an advisor to the Institute for Humane Education and JewishVeg. She is a popular speaker at events and conferences, including Taking Action for Animals, Human Behaviour Change for Animal Welfare (U.K.), Animal Care Expo and the Animal Rights National Conference. Peter Singer called Caryn’s book, Animal Impact, “the practical handbook every animal advocate should read.”
Caryn taught strategic planning and marketing for Humane Society University as well as marketing in the MBA program at Johns Hopkins University. Prior to focusing on animal protection, she was marketing director of an $11B bank and consulted to a variety of businesses. She earned her AB in economics and math from Dartmouth College and an MBA from the Stanford Graduate School of Business.
Resources from this episode
Priority Visions - http://priorityvisions.com
Faunalytics - http://faunalytics.org
Faunalytics:
How to Make and Keep a Vegan
A Summary Of Faunalytics’ Study Of Current And Former Vegetarians And Vegans
Going Vegan Or Vegetarian: Motivations & Influences
Attitudes Towards Chickens & Fishes: A Study Of Brazil, Canada, China, & India
Request customized notifications of new studies based on your area(s) of interest
Corona to Collaboration, Innovation to Inclusion: Issues and Opportunities in Farmed Animal Advocacy (report summary)
Foodstyles: The Missing Link in Plantbased Proselytizing, by Victoria Moran
Animal Impact - Secrets Proven to Achieve Results and Move the World *free digital download*
Change of Heart: What Psychology Can Teach Us about Spreading Social Change
The Animal Activist's Handbook: Maximizing Our Positive Impact in Today's World
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