What Are the Best Ways to Monetize Your Podcast?

03/25/21 • 10 min

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Finding a way to generate revenue from your podcast is one of the big motivators for podcast creators. However, it’s important to understand that podcasting is not a get rich quick scheme. Like so many digital initiatives, some people think this is possible. And when it doesn’t happen quick, these people move on to something else and try the same thing...and get the same result. It’s a vicious cycle.

All of that said, there are definitely ways to generate revenue with your podcast. There are three important points to keep in mind as you add monetization strategies to your efforts:

Focus on delivering value every episode you publish. This will make monetization easier as you grow
Be patient and deliberate with your strategies. Don’t get discouraged if an initiative doesn’t work right away
Put emphasis on building your audience. The more listeners you have, the more opportunities you have to monetize

In Episode 114 of Pod Theory, I'm going to share some strategies for how you can monetize your podcast. In reality, you can generate revenue from your podcast before your episodes even go live. This episode will help you find some strategies that will work for you and your show.
This episode also features another installment of PodDeck Pandemonium! If you haven't checked out PodDecks yet, you need to. AND, because you're a loyal listener of Pod Theory, you can save 10% on your order of any physical PodDecks products at poddecks.com. Just use promo code 'podtheory' at checkout!
ARTICLE REFERENCED IN THE EPISODE: How Do Podcasts Make Money? Try These 20 Strategies to Monetize Your Show

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Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!
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Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure
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All of that said, there are definitely ways to generate revenue with your podcast. There are three important points to keep in mind as you add monetization strategies to your efforts:

Focus on delivering value every episode you publish. This will make monetization easier as you grow
Be patient and deliberate with your strategies. Don’t get discouraged if an initiative doesn’t work right away
Put emphasis on building your audience. The more listeners you have, the more opportunities you have to monetize

Previous Episode

Pod Theory Condensed - The #1 Thing to Consider When Starting a Podcast

There is a laundry list of things that you'll want to think about when you decide to start a podcast for your brand. I've covered many of these on past episodes of Pod Theory. Show name, content theme, release frequency, how much time you can dedicate to your show's production each week, marketing strategy - just to name a few.

But above and beyond all of those items and the many more that you'll need to consider, the #1 thing you have to take into consideration when you start a podcast is...
Click play to discover the answer!

Next Episode

Pod Theory Q&A - Will Apple Using 'Follow' Instead of 'Subscribe' Impact the Podcasting World?

It's time for another installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory audience live on the show. If you'd like to submit a question for me to cover on a future episode, you can contact me one of three ways:
TEXT: 412-965-8428
TWITTER: @jasoncercone
EMAIL: [email protected]
Today's question comes from Josie and she asks "Will Apple using 'follow' instead of 'subscribe' impact the podcasting world?' Thank you for the question, Josie. Click that play button to hear my thoughts!
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MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com