Podcast Theory

Jason Cercone

1 Creator

Welcome to Podcast Theory! This show is dedicated to diving deep into the art, business, and psychology of podcasting for business - providing a well-rounded resource for leaders, professionals, and entrepreneurs looking to add podcasting to their initiatives or elevate an existing show.
Since this podcast's launch in 2020, it's undergone a couple of changes:
- Seasons 1 and 2 were known as Pod Theory
- Season 3 was dedicated to solo podcasting and aptly named Solo Podcasting Simplified
These episodes live on in the archives while new seasons of Podcast Theory are produced in two formats:
1. Seasons featuring host Jason Cercone and a Featured Co-Host
2. Livestreams airing on YouTube, LinkedIn, and Facebook every Tuesday & Thursday at 12:00pm EST, then released as podcasts on the same day. These livestream episodes are filed under Season 4.
We look forward to bringing innovative, cutting-edge podcasting tips, strategy, and commentary your way. Subscribe and follow the show so you're the first to know when new episodes go live!

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Top 10 Podcast Theory Episodes

Goodpods has curated a list of the 10 best Podcast Theory episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Podcast Theory for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Podcast Theory episode by adding your comments to the episode page.

The Best Way to Grow Your Audience That Most Podcasters Ignore

Podcast Theory

09/27/21 • 30 min

One of the biggest things podcasters are concerned about is growth. No matter how many listeners you may have, chances are...you want more. And why is that? Mainly because we believe the bigger the audience, the better the chance for monetization. Landing a big sponsor or advertiser is linked to audience size, so it makes sense.
The funny thing is we get so consumed with getting more listeners who haven't shown up to listen yet that we neglect the ones who already have. It's crazy...and definitely a subject we could talk about for days on end.
But let's keep the focus on growth. There are several ways to go about it...and they all point to bringing your listeners to another platform to engage with them. And, in addition to that, there's a very important approach to growing your audience that many podcasters overlook.
On Episode 135, Travis Brown and I break down a few ways you can grow your audience. Additionally, we cover the big one...the strategy you need to move to the top of your priority list if you want to grow your audience exponentially.
Hit that play button to learn more!
Click Here to check out PodPage
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MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free

DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisup

Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
Work with me! Discover how at bombtrackmedia.com today
Current Theme Music courtesy of Alex Grohl via pixabay.com
Podcast Theory is A Bombtrack Media Production

3 Listeners

"Landing a Celebrity or VIP Guest Will Make My Podcast Blow Up!"

Podcast Theory

09/27/21 • 31 min

One of the big misconceptions in podcasting is that landing a celebrity or VIP guest is going to be the ticket to huge growth and EVERYONE discovering your podcast.
The truth is, while having a celebrity guest on your podcast can be a lot of fun and bring a ton of value to your audience, it's not going to make your show explode. There are several factors in play and it's important to manage your expectations when you land someone big for your podcast.
In Episode 130 of Pod Theory, Travis Brown and I are exploring the celebrity/VIP guest dynamic and what it truly brings to your podcast. While it may not make your show explode, there are a lot of positives it can deliver...all of which will help you develop as a host AND bring a new layer of greatness to your production.
Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!
MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisup

2 Listeners

Don't Miss My New Podcast - Evolution of Brand!

Podcast Theory

10/26/21 • 3 min

Evolution of Brand is officially live!
This podcast is dedicated to bringing you stories and strategies from successful entrepreneurs and professionals who’ve taken their brand to the next level. Hosted by Jason Cercone, each episode features the perfect blend of unparalleled inspiration combined with proven, actionable tips, ideas, and tactics that you can add to your arsenal today. These professionals have built their brands from the ground up and offer practical advice so you can do the same.
You can access Evolution of Brand by visiting evolutionofbrand.com, following and subscribing wherever you listen to your favorite inspirational and strategy-filled podcasts, and on my YouTube channel. You can also access primo, comprehensive show notes at evolutionofbrand.com - just click the link for each episode and you're in.
I look forward to hearing what you think of Evolution of Brand. Enjoy the show!
NOTE: If you haven't checked out Evolution of Brand yet, you missed it. After 168 phenomenal episodes, I decided to retire Evolution of Brand to put my focus on Podcast Theory and other podcast initiatives.
EoB lives on in archive form and can be found on all major podcast platforms.

1 Listener

Pod Theory Condensed - Resources For Podcast News & Information

Podcast Theory

04/28/21 • 4 min

The podcasting landscape continues to evolve and there is news, information, and insights being delivered daily to help you keep up.
On today's installment of Pod Theory Condensed, I'm sharing some of the resources I turn to to stay in the loop so you can keep your podcast knowledge as sharp as possible, too.
What resources do you use for podcasting news and information? Please share with me on Twitter or by shooting me a quick email.
Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!
MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisup

1 Listener

"I Need to Be Active On EVERY Social Media Platform For My Podcast to Grow"

Podcast Theory

09/27/21 • 30 min

Several years ago, before social media companies changed their algorithms and made it increasingly difficult to gain traction through organic strategies, it was not uncommon to hear that posting multiple times a day across various platforms was the best way to build your presence. Be present everywhere so people can find you everywhere, right?
Today, it's a little different. As I said, gaining traction from an organic standpoint on social media platforms is all but dead. Plus, there are so many platforms to be on...and each of them requires a different approach to sharing and engaging. Post the same content across all platforms and you've got nothing more than an echo chamber that serves no purpose.
In an attempt to bring some sanity to your life, Episode 131 is all about debunking the myth that you have to be present and active on EVERY social media platform in order for your podcast to grow. This is an outdated mindset, yet many believe it's still the way to roll.
Today, let's talk about a new approach: going all in on one platform and letting everyone find you there. If you're being told you need to be everywhere so people can find you, wouldn't it make sense that those people are everywhere and will find you if you're spending your time making one platform really, really good?
Travis Brown is the perfect guy to talk about this subject. He kills it on Instagram...and Instagram is where he's chose to spend his time. Take a listen to how Travis has built an incredible presence on Instagram, then go follow him on IG and see what he's up to.
Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!
MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisup

1 Listener

7 Ways to Hone Your Podcast Hosting Skills

Podcast Theory

09/21/20 • 8 min

If this is your first dive into the world of podcasting and you don't have any experience on the mic, it can feel a little intimidating when you're just getting started.
But, just like anything else, the more you practice, the more you'll get comfortable.
In Episode 2 of Pod Theory, I share seven easy-to-implement tips and practices for increasing your comfort level speaking into a microphone and begin shaping your skill set as a podcast host.
MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisup

1 Listener

How to Raise Brand Awareness with a Podcast

Podcast Theory

03/23/21 • 7 min

In addition to positioning yourself as a thought leader, putting a creative outlet into the world for amplifying your brand message, and turning listeners into customers, a brand podcast is a great tool for raising overall brand awareness. Brand awareness, of course, is the extent to which consumers are familiar with the distinctive qualities or image of a particular brand and the products and services they feature.

With your brand podcast, you take center stage and the floor is yours to do with what you wish. The best podcasts are the ones that solve problems, provide value, enhance knowledge, and communicate with the audience on a level that fuels their attraction to the brand as a whole. The brand podcasts that don't gain traction are the ones that come off as a long-form sales pitch or do nothing but speak about the products and services they offer.
In Episode 112 of Pod Theory, I'm going to share some thoughts on how to raise brand awareness through your podcast. This is yet another great function that your podcast can serve...if you execute effectively!

Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!
MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisup

1 Listener

Should You Start a Podcast?

Podcast Theory

09/18/20 • 11 min

Are you truly ready to jump in the deep end of the pool and launch a podcast that will help stimulate the growth of your brand?
The answer should be yes. BUT, if you want your podcast to succeed and not be like one of those shows that flatlines before you even have a chance to subscribe, it's important to build a solid foundation on which your podcast can grow for years.
In the world premiere installment of Pod Theory, I analyze the question of whether you should start a podcast and what you need to know in order to do so with confidence and purpose.
MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisup

1 Listener

What Are the Best Ways to Monetize Your Podcast?

Podcast Theory

03/25/21 • 10 min

Finding a way to generate revenue from your podcast is one of the big motivators for podcast creators. However, it’s important to understand that podcasting is not a get rich quick scheme. Like so many digital initiatives, some people think this is possible. And when it doesn’t happen quick, these people move on to something else and try the same thing...and get the same result. It’s a vicious cycle.

All of that said, there are definitely ways to generate revenue with your podcast. There are three important points to keep in mind as you add monetization strategies to your efforts:

Focus on delivering value every episode you publish. This will make monetization easier as you grow
Be patient and deliberate with your strategies. Don’t get discouraged if an initiative doesn’t work right away
Put emphasis on building your audience. The more listeners you have, the more opportunities you have to monetize

In Episode 114 of Pod Theory, I'm going to share some strategies for how you can monetize your podcast. In reality, you can generate revenue from your podcast before your episodes even go live. This episode will help you find some strategies that will work for you and your show.
This episode also features another installment of PodDeck Pandemonium! If you haven't checked out PodDecks yet, you need to. AND, because you're a loyal listener of Pod Theory, you can save 10% on your order of any physical PodDecks products at poddecks.com. Just use promo code 'podtheory' at checkout!
ARTICLE REFERENCED IN THE EPISODE: How Do Podcasts Make Money? Try These 20 Strategies to Monetize Your Show

DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisup

1 Listener

4 Negatives of Podcasting You Need to Hear Today

Podcast Theory

03/22/21 • 11 min

Podcasting is great. It's a medium that's taken the world by storm and continues to prove itself as a platform capable of delivering results. I've gone all in on podcasting and, in addition to producing my own podcast that you're listening to this very moment, I also do podcast consulting, podcast production, and podcast booking and communications. These initiatives are designed to help professionals amplify their brand message and grow their audience in an effort to increase sales and awareness for their business.
The aforementioned are just a few of the positives of podcasting. But what about the negatives?
Like anything that has positives, there are some negatives as well. As much as we may want it to be, podcasting isn't just fresh flowers and cloud-free skies. And my goal with Pod Theory is to help you gain a complete understanding of the art and business of podcasting...good, bad...and ugly.
So, on that note, I bring you Episode 111 of Pod Theory and address some of the negatives of podcasting that you need to hear. The idea with this lesson is not to scare you away from podcasting, but more to give you a more complete look at what it takes to build a successful podcast.
CLICK HERE TO CHECK OUT INFINITE DIAL 2021
Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!
MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisup

1 Listener

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FAQ

How many episodes does Podcast Theory have?

Podcast Theory currently has 204 episodes available.

What topics does Podcast Theory cover?

The podcast is about Entrepreneurship, How To, Podcasting, Podcasting Tips, Podcasts, Education, Podcast Marketing and Business.

What is the most popular episode on Podcast Theory?

The episode title 'The Best Way to Grow Your Audience That Most Podcasters Ignore' is the most popular.

What is the average episode length on Podcast Theory?

The average episode length on Podcast Theory is 13 minutes.

How often are episodes of Podcast Theory released?

Episodes of Podcast Theory are typically released every day.

When was the first episode of Podcast Theory?

The first episode of Podcast Theory was released on Sep 3, 2020.

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Podcast Theory

Jason Cercone

Top 10 Podcast Theory Episodes

FAQ

How many episodes does Podcast Theory have?

What topics does Podcast Theory cover?

What is the most popular episode on Podcast Theory?

What is the average episode length on Podcast Theory?

How often are episodes of Podcast Theory released?

When was the first episode of Podcast Theory?

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