How to Raise Brand Awareness with a Podcast

03/23/21 • 7 min

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In addition to positioning yourself as a thought leader, putting a creative outlet into the world for amplifying your brand message, and turning listeners into customers, a brand podcast is a great tool for raising overall brand awareness. Brand awareness, of course, is the extent to which consumers are familiar with the distinctive qualities or image of a particular brand and the products and services they feature.

With your brand podcast, you take center stage and the floor is yours to do with what you wish. The best podcasts are the ones that solve problems, provide value, enhance knowledge, and communicate with the audience on a level that fuels their attraction to the brand as a whole. The brand podcasts that don't gain traction are the ones that come off as a long-form sales pitch or do nothing but speak about the products and services they offer.
In Episode 112 of Pod Theory, I'm going to share some thoughts on how to raise brand awareness through your podcast. This is yet another great function that your podcast can serve...if you execute effectively!

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Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!
Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure
Current Theme Music courtesy of Alex Grohl via pixabay.com
Podcast Theory is A Bombtrack Media Production

Previous Episode

4 Negatives of Podcasting You Need to Hear Today

Podcasting is great. It's a medium that's taken the world by storm and continues to prove itself as a platform capable of delivering results. I've gone all in on podcasting and, in addition to producing my own podcast that you're listening to this very moment, I also do podcast consulting, podcast production, and podcast booking and communications. These initiatives are designed to help professionals amplify their brand message and grow their audience in an effort to increase sales and awareness for their business.
The aforementioned are just a few of the positives of podcasting. But what about the negatives?
Like anything that has positives, there are some negatives as well. As much as we may want it to be, podcasting isn't just fresh flowers and cloud-free skies. And my goal with Pod Theory is to help you gain a complete understanding of the art and business of podcasting...good, bad...and ugly.
So, on that note, I bring you Episode 111 of Pod Theory and address some of the negatives of podcasting that you need to hear. The idea with this lesson is not to scare you away from podcasting, but more to give you a more complete look at what it takes to build a successful podcast.
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Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!
MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Next Episode

Pod Theory Condensed - The #1 Thing to Consider When Starting a Podcast

There is a laundry list of things that you'll want to think about when you decide to start a podcast for your brand. I've covered many of these on past episodes of Pod Theory. Show name, content theme, release frequency, how much time you can dedicate to your show's production each week, marketing strategy - just to name a few.

But above and beyond all of those items and the many more that you'll need to consider, the #1 thing you have to take into consideration when you start a podcast is...
Click play to discover the answer!