How to Tap Into Your Business Niche in 3 Steps
Explicit content warning
08/01/23 • 9 min
Hey babe, welcome to the first summer edition of Fiercely Freelance! This snappy little episode gives you the 3 steps that you need to follow to identify your freelance business niche so that you can design the business that YOU want.
I’m giving you an easy, 3-step breakdown guide to niching so that you find a niche that works for you. Grab a pen and paper and jot down your ideas, working out your top skills and matching them with the clients who desperately need them. I also give you tips on cutting the crap and streamlining your services so that you sail smoothly into your new super niche! And if you need some more help finding your ideal niche, listen to the end to find out how I can help you with my DIY Nail Your Niche course 💜🖤💜
Got a question for me? No problem, my love! Swing on over to my Instagram and ask away!
Timestamps
[1:27] Hello love! Today’s punchy + powerful episode is about finding your niche
[2:48] Step #1: Focus on one type of person
[3:44] Step #2: Stop being everything for everyone
[4:45] Step #3: Get to know your Niche Energy
[7:09] Don’t wanna go it alone? Then Nail Your Niche with me!
[8:30] A lil’ recap of the 3 niching steps you need to follow
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JOIN MY LIST
Sign up for my weekly email series, Peaceful Service Pro – the no-BS guide to making more £££ in business on a chilled AF schedule.
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https://www.instagram.com/ceels.lockley/
https://www.threads.net/@ceels.lockley
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Free Masterclass
Learn more about the different types of offers and map out your offer ecosystem:
https://ceelslockley.co/the-line-up
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Join my Community
Sign up to my free monthly events for service pros, Sisters of Service:
https://ceels-lockley.myflodesk.com/sisters-of-service
::
Work with me
Join my group program for service providers who want to design a profitable offer suite over 6 months:
https://ceelslockley.co/dreamium
Create an industry-leading offer ecosystem with me 1:1:
Hey babe, welcome to the first summer edition of Fiercely Freelance! This snappy little episode gives you the 3 steps that you need to follow to identify your freelance business niche so that you can design the business that YOU want.
I’m giving you an easy, 3-step breakdown guide to niching so that you find a niche that works for you. Grab a pen and paper and jot down your ideas, working out your top skills and matching them with the clients who desperately need them. I also give you tips on cutting the crap and streamlining your services so that you sail smoothly into your new super niche! And if you need some more help finding your ideal niche, listen to the end to find out how I can help you with my DIY Nail Your Niche course 💜🖤💜
Got a question for me? No problem, my love! Swing on over to my Instagram and ask away!
Timestamps
[1:27] Hello love! Today’s punchy + powerful episode is about finding your niche
[2:48] Step #1: Focus on one type of person
[3:44] Step #2: Stop being everything for everyone
[4:45] Step #3: Get to know your Niche Energy
[7:09] Don’t wanna go it alone? Then Nail Your Niche with me!
[8:30] A lil’ recap of the 3 niching steps you need to follow
FOLLOW ME ON SOCIALS
::
JOIN MY LIST
Sign up for my weekly email series, Peaceful Service Pro – the no-BS guide to making more £££ in business on a chilled AF schedule.
::
WORK WITH ME
Offer Suite Oracle VIP Intensive
::
Follow + Connect with Me
https://www.instagram.com/ceels.lockley/
https://www.threads.net/@ceels.lockley
::
Free Masterclass
Learn more about the different types of offers and map out your offer ecosystem:
https://ceelslockley.co/the-line-up
::
Join my Community
Sign up to my free monthly events for service pros, Sisters of Service:
https://ceels-lockley.myflodesk.com/sisters-of-service
::
Work with me
Join my group program for service providers who want to design a profitable offer suite over 6 months:
https://ceelslockley.co/dreamium
Create an industry-leading offer ecosystem with me 1:1:
Previous Episode
Effective Cold Pitching, Overcoming People-Pleasing and Building a Niche VA Business with Laura Mackenzie
Hey love! It’s been a while since I have a guest on the pod but that’s all about to change! Today I’m getting back into the Frankly Freelance vibe and chatting with the fab Laura Mackenzie of Kelp Collective. Laura set up her VA business, Kelp Collective, to help creative businesses to thrive and she’s here to share her freelancing story.
Laura begins by telling me how she got her start in freelancing and what she’s loved about running her own business. She lifts the lid on the secrets of her cold pitching strategy and charts how her boundaries have changed since she started Kelp Collective. If you’re listening out on a walk or your hands are busy then make sure you listen to Laura’s top three freelance tips twice coz they’re good for VAs and all other fierce freelancers! You’re gonna learn a lot, including how to find your niche and what to do on your next CEO day 🔥🔥🔥
Thanks so much to Laura for her time and for being so honest and open – I loved hearing the ups and downs of her freelancing life!
If you have a question about starting your own business or you need advice about finding your freelance niche then slide into my DMs on Instagram. You know I love hearing from you babe!
Timestamps
[1:17] Hey babe, welcome to Frankly Freelance with Laura Mackenzie!
[1:51] Laura introduces her business Kelp Collective
[4:35] “I stumbled into it”: Laura’s freelancing story
[6:40] Laura’s greatest business achievements
[8:35] The mind blowing magic of cold pitching
[12:25] Laura’s pitching secrets
[15:40] Why you gotta set those boundaries!
[18:05] Being the mum of your own business
[20:17] The fear lurking behind our boundary-breaking behaviour
[22:40] Laura’s #1 tip: Put yourself out there!
[23:26] Laura’s #2 tip: Set time aside for your business
[25:47] A plan for your next CEO Day
[29:21] Laura’s #3 tip: Find your VA niche!
[34:54] Where to find Laura online!
FOLLOW LAURA
FOLLOW ME ON SOCIALS
::
JOIN MY LIST
Sign up for my weekly email series, Peaceful Service Pro – the no-BS guide to making more £££ in business on a chilled AF schedule.
::
WORK WITH ME
Offer Suite Oracle VIP Intensive
::
Follow + Connect with Me
https://www.instagram.com/ceels.lockley/
https://www.threads.net/@ceels.lockley
::
Free Masterclass
Learn more about the different types of offers and map out your offer ecosystem:
https://ceelslockley.co/the-line-up
::
Join my Community
Sign up to my free monthly events for service pros, Sisters of Service:
https://ceels-lockley.myflodesk.com/sisters-of-service
::
Work with me
Join my group program for service providers who want to design a profitable offer suite over 6 months:
https://ceelslockley.co/dreamium
Create an industry-leading offer ecosystem with me 1:1:
Next Episode
Why Day Rates Truly Suck + How to Price Your Services Instead
Hello there my love! I’m carrying on with my summer series of Fiercely Freelance where I’m giving you a quick, powerful lesson in flipping your business model to make it work for you. And today, I’m telling you why day rates suuuuuuuuuuuuuuuuuck and what you can do about it!
I give you the 3 major reasons why day rates suck balls so that you understand why it’s time for you to move on. Then I introduce you to your new best friend, the value-based pricing system! You’ll learn why you need to price your services into smart and easy-to-manage packages and I’ll explain why this system gives you more than just money. And if you’re looking for a hand designing your offer suite, stay tuned to the end to get the lowdown on my signature group program Offer Suite Oracle!
That’s all from me today babe, but feel free to drop me a line on Instagram if you have any questions for me about ditching the day rates and stepping into the world of value-based pricing. I’m happy to help!
Timestamps
[1:10] Hey babe! So IMO, day rates suuuuuuuuuuuuuck. Here’s why
[1:45] Reason #1: Day rates add a cost to your head
[3:40] Reason #2: Day rates make you feel like an employee
[5:06] Reason #3: Day rates don’t reward you for being amazing at your job
[6:16] Step onto the stage, value-based pricing systems!
[7:30] Pricing your services as a package
[8:25] Let’s break that pricing model down
[10:55] What else you’ll get out of your new pricing system
[12:03] How to make your own Offer Suite
FOLLOW ME ON SOCIALS
::
JOIN MY LIST
Sign up for my weekly email series, Peaceful Service Pro – the no-BS guide to making more £££ in business on a chilled AF schedule.
::
WORK WITH ME
Offer Suite Oracle VIP Intensive
::
Follow + Connect with Me
https://www.instagram.com/ceels.lockley/
https://www.threads.net/@ceels.lockley
::
Free Masterclass
Learn more about the different types of offers and map out your offer ecosystem:
https://ceelslockley.co/the-line-up
::
Join my Community
Sign up to my free monthly events for service pros, Sisters of Service:
https://ceels-lockley.myflodesk.com/sisters-of-service
::
Work with me
Join my group program for service providers who want to design a profitable offer suite over 6 months:
https://ceelslockley.co/dreamium
Create an industry-leading offer ecosystem with me 1:1:
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