Analysis of 5 Million Posts Shows What Works Now in Social Media

03/18/22 • 43 min

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Seth Bridges, the Founder and Head of Product & Marketing at Rival IQ, joins this episode of Social Pros to discuss what it takes to keep engagement rates up and share his 2022 social media industry benchmark report.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

Full Episode Details

Getting likes is important, views are equally great, but what really ties everything together is a keen understanding of engagement rates.

Seth Bridges, the Founder and Head of Product & Marketing at Rival IQ believes in the importance of engagement rates so much that he’s published six installments of his benchmark report. For context, the report analyzed 5 million pieces of content across 14 industries to highlight the biggest engagement dos and don’ts.

In this conversation, Seth discusses the factors that affect engagement rates and emphasizes consistency. He also throws in some pointers on social media algorithms, including how to use them to your advantage.

In This Episode:

03:39 - How Rival IQ helps social media marketers
04:37 - The platforms covered in Rival IQ’s report
07:09 - How industry and strategy affect engagement rates
14:55 - Why Rival IQ analyzes both organic and paid posts across platforms
19:31 - How consistency affects social media reach
24:31 - Factors that affect engagement rates
31:21 - The surprising aspects of Seth’s report
36:37 - Jumping on popular hashtags vs creating your own
40:11 - Seth’s advice for anyone looking to become Social Pros

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

Full Episode Details

Getting likes is important, views are equally great, but what really ties everything together is a keen understanding of engagement rates.

In This Episode:

03:39 - How Rival IQ helps social media marketers
04:37 - The platforms covered in Rival IQ’s report
07:09 - How industry and strategy affect engagement rates
14:55 - Why Rival IQ analyzes both organic and paid posts across platforms
19:31 - How consistency affects social media reach
24:31 - Factors that affect engagement rates
31:21 - The surprising aspects of Seth’s report
36:37 - Jumping on popular hashtags vs creating your own
40:11 - Seth’s advice for anyone looking to become Social Pros

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Previous Episode

How Wish Puts a Human Face to Online Shopping

Carmen Collins, Senior Social Media Lead at Wish, takes the mic on this episode of Social Pros to discuss how brands can ‘humanize’ their marketing strategies and create true authenticity.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

Full Episode Details

Connecting with customers is vital for the growth of any brand. But how can you connect with your customers on a human level?

Carmen Collins, the incredible Senior Social Media Lead at Wish, pushes brands to “put a human face” on their online shopping experience by shining a spotlight on the employees of the organization.

Customers want to do business with brands that they like and connect with. This means that if you want to increase engagement, boost conversions, and get people talking about your business, you need to embrace and showcase authenticity.

So, how can you do this? Well, I’d start by listening to what Carmen has to say on her fourth time here on Social Pros!

In This Episode:

04:15 – How Wish makes the online shopping experience fun (and addictive!)
06:58 – An insider look at the business objective of Wish’s social media strategy
09:46 – What Wish’s team structure looks like now that the brand is transitioning from a privately owned company to a public company
13:46 – How the social and influencer teams work separately
16:20 – How the customer care team handles customer support questions
18:08 – The power of leveraging Instagram Live
21:45 – Why more brands need to show empathy and authenticity
25:08 – How Wish has put a human face on their brand
30:23 – Why social media pros and marketers should learn as much as possible about NFT communities
32:20 – How to get started with Discord
36:27 – A look at how Wish approaches their content strategy on TikTok vs Instagram reels
41:14 – Tips for balancing efficiency with effectiveness

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Next Episode

How to Become a Social Audio Superstar

Abraxas Higgins, Influencer, Social Audio Creator, and Strategist at Abraxas Management Limited, joins this episode of Social Pros to discuss how a total mindset shift can help influencers and brands get the most out of social audio platforms.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

While Clubhouse and Twitter Spaces are undeniably social media platforms, they’re a whole different ecosystem when compared to Instagram or even TikTok. So, how do you make the most of these spaces?

Abraxas Higgins, Influencer, Social Audio Creator, and Strategist at Abraxas Management Limited, says it’s all about wiping the slate clean and looking at things from a different angle. He’s on this episode of Social Pros to share his journey to becoming the world’s first social audio influencer.

Abraxas shares three things you need to be successful as a social audio influencer. He also drops some words of wisdom for influencers and brands looking to dominate the social audio space.

In This Episode:

3:15 - Abraxas explains what it means to be the world’s first social audio influencer
4:41 - How Abraxas got his start with social audio
7:18 - Why Clubhouse dominates the social audio space
10:02 - Cultivating a community on social audio spaces vs. traditional channels
12:30 - What it takes to be successful as a social influencer
14:32 - What inspired Abraxas to start his own show
17:10 - Why social audio influencers can fit in anywhere
21:53 - Abraxas’ take on what brands should do before reaching out to influencers
23:37 - What brands should consider when working with social audio influencers
25:59 - Why some brands haven’t been able to leverage Clubhouse effectively
30:11 - The effect of the abating pandemic on the social audio space
35:01 - Abraxas’ take on untapped opportunities in social audio
38:35 - Abraxas’ advice for anyone looking to become a social pro