
Episode 3 - Going Deep on Your Perfect Potential Client
04/15/19 • 30 min
This topic was one of the most impactful course, blog post and YouTube video. You need to be clear on your perfect potential client.
You have to dig deep.
How knowing your perfect potential client helps in advertising.
How knowing your perfect potential client helps in your funnel.Getting this right will make sure you attract the right people and repel the wrong people.
Where to Find Us:Download Traci's 3 Pillar Checklist
This topic was one of the most impactful course, blog post and YouTube video. You need to be clear on your perfect potential client.
You have to dig deep.
How knowing your perfect potential client helps in advertising.
How knowing your perfect potential client helps in your funnel.Getting this right will make sure you attract the right people and repel the wrong people.
Where to Find Us:Download Traci's 3 Pillar Checklist
Previous Episode

Episode 2 - Creating a content strategy that converts!
Content is important no matter what industry you’re in. You could be a pastor or a tarot card reader or an underwater basketweaving professional, you will still need content.
Regardless of who you are and what you’re doing, creating content is what positions you as an expert in your space.
We talked about:
The Importance of Being Congruent How to Create a Congruent Content Strategy Content Strategy Should Be As Many Pieces of Content As NecessaryJoin us next week as we talk about finding your perfect client avatar. You want to listen in even if you know your avatar, but we dig so deep that you will learn something new.
Where to Find Us: Download Traci's 3 Pillar Checklist Follow Traci on Instagram Follow Dawn’s New 6-Figure Sales Funnels Podcast Follow Dawn on InstagramNext Episode

Episode 4 - Creating a Killer Offer
This is the formula for getting people to want to give you their credit card. Until you get this right, you can have all the passion and love your people, but it won't work.
Your offer is everything!
We talked about:
Identify what is in your killer offer Give Massive Social Proof Create an Extreme Value Have Big Bonuses Have Urgency Have a Done-For-You Component Risk Reversal and GuaranteesDon't be afraid to have someone look at your offer. You can't read the label from inside the bottle.
Have an FAQ. Use these in ads to target people that have seen your offer but didn't take it.
Where to Find Us:Download Traci's 3 Pillar Checklist
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