A Voyage into the Non-Alcoholic Craft Beer Horizon With Below Brew Co
Explicit content warning
05/20/24 • 46 min
Sail with us into the spirited waters of low and no alcohol beer, as I, Ben, alongside Rob of Below Brew Co, chart the course from the brand's initial conception to its sea-inspired rebranding. Discover how a trademark hiccup led to a quest for international recognition, sparking creativity and a thirst for new horizons in the burgeoning realm of non-alcoholic brews. We'll regale you with tales from Below Brew Co's journey, detailing the swift rise from side project to a full-fledged business with its own dedicated team, all the while maintaining a firm grasp on their nautical roots and passion for quality.
Embark on a craft beer odyssey that's rich in flavor yet light on alcohol. I'll take you through the excitement of brewing 18 unique concoctions in their first year, emphasizing the importance of a core range that's as inviting as a friendly port in a storm. Our conversation sails into the spirit of camaraderie within the craft community, celebrating the inclusion of alcohol-free options at festivals and hinting at future ventures that could intertwine the destinies of like-minded brewers. Prepare to be swept away by the collaborative current that's shaping the future of craft beer.
Finally, we anchor down to discuss the flourishing market for alcohol-free beer, where non-traditional venues are steering towards these bubbly alternatives, and pubs are beginning to pour a plethora of non-alcoholic draughts. Uncover the changing tides of beer consumption and the potential for alcohol-free taprooms, as we ponder the broader economic and political influences that are redefining the brewing landscape. Whether you're a designated driver or just sober-curious, join Rob and me for a refreshing journey through the evolution of an industry that’s breaking the mold, one sip at a time.
To learn more about Below Brew Co and to purchase some of their fantastic beers head over to https://belowbrewco.com/
To find out more about the wonderful world of AF/NA Beer and to check in with me head to www.instagram.com/sober_boozers_club
This episode is not brought to you by any sponsors because nobody wants to sponsor me.
Sail with us into the spirited waters of low and no alcohol beer, as I, Ben, alongside Rob of Below Brew Co, chart the course from the brand's initial conception to its sea-inspired rebranding. Discover how a trademark hiccup led to a quest for international recognition, sparking creativity and a thirst for new horizons in the burgeoning realm of non-alcoholic brews. We'll regale you with tales from Below Brew Co's journey, detailing the swift rise from side project to a full-fledged business with its own dedicated team, all the while maintaining a firm grasp on their nautical roots and passion for quality.
Embark on a craft beer odyssey that's rich in flavor yet light on alcohol. I'll take you through the excitement of brewing 18 unique concoctions in their first year, emphasizing the importance of a core range that's as inviting as a friendly port in a storm. Our conversation sails into the spirit of camaraderie within the craft community, celebrating the inclusion of alcohol-free options at festivals and hinting at future ventures that could intertwine the destinies of like-minded brewers. Prepare to be swept away by the collaborative current that's shaping the future of craft beer.
Finally, we anchor down to discuss the flourishing market for alcohol-free beer, where non-traditional venues are steering towards these bubbly alternatives, and pubs are beginning to pour a plethora of non-alcoholic draughts. Uncover the changing tides of beer consumption and the potential for alcohol-free taprooms, as we ponder the broader economic and political influences that are redefining the brewing landscape. Whether you're a designated driver or just sober-curious, join Rob and me for a refreshing journey through the evolution of an industry that’s breaking the mold, one sip at a time.
To learn more about Below Brew Co and to purchase some of their fantastic beers head over to https://belowbrewco.com/
To find out more about the wonderful world of AF/NA Beer and to check in with me head to www.instagram.com/sober_boozers_club
This episode is not brought to you by any sponsors because nobody wants to sponsor me.
Previous Episode
Redefining Revelry: Crafting Inclusivity with Andy Mee's Alcohol-Free Vision
Have you ever raised a glass at a celebration, only to wish there was a non-alcoholic option that didn't feel like an afterthought? Andy Mee, founder of the Alcohol-Free Drinks Company, joins us to share how his personal journey to sobriety led to a business that's transforming the landscape of social drinking. We traverse the burgeoning world of non-alcoholic beers that dare to stand toe-to-toe with their boozy brethren, offering a new realm of inclusivity within drink menus everywhere. Toast to this enlightening conversation that uncovers the heartening shift in societal norms, where choosing not to drink is not only accepted but celebrated.
As we pull up a barstool alongside Andy, we're taking a closer look at how non-alcoholic beer is crafting its niche in the most unexpected of watering holes—from rugby clubs to the storied pubs of old. Together, we unpack the changing face of drinking culture, where a night out no longer means leaving your car keys at home. Discover the economic and social windfalls that venues are reaping as they tap into the potential of non-alcoholic drafts, catering to the mindful drinker and fostering a safer, more responsible community spirit. This episode is a must-listen for anyone curious about the intersection of tradition, innovation, and the 'flexi-drinking' phenomenon taking root among younger generations.
Finally, the curtains are pulled back to reveal the influential hand of the big drinks industry, especially during the high spirits of festive seasons. Andy retells the tale of his first sober Christmas and challenges the pervasive narrative that equates alcohol with celebration. We're giving voice to the unsung heroes and sober celebrities who are rewriting their life's script, minus the intoxicating plot twists. Gaze into the future with us as we envision alcohol-free spaces where camaraderie doesn't hinge on a drink's proof. Andy's endeavor at 58 to revolutionize social spaces is not just about what's in your glass—it's about crafting a society rich with choice and free from stigma. Join us in raising a glass—alcohol-free, of course—to those paving the way for a more inclusive tomorrow.
The Alcohol Free Drinks company are a specialist retail and distribution company promoting the sale of Alcohol Free Drinks across the UK. You can find out more about them by heading over to https://alcoholfreedrinks.co.uk/
To find out more about the wonderful world of AF/NA Beer and to check in with me head to www.instagram.com/sober_boozers_club
This episode is not brought to you by any sponsors because nobody wants to sponsor me.
Next Episode
Comedy and Clarity: Peeling Back Layers of Sobriety with Pearl
As I sat with my friend Pearl—a stand-up comedian with a knack for turning life's lemons into comedic lemonade—we peeled back layers of our sobriety journeys. She revealed the complexities of living alcohol-free within the creative arts, a world often drenched in the temptation of excess. From the initial utility of non-alcoholic beverages in her early days of sobriety to her ultimate ability to leave them behind, Pearl's candid stories offer both insight and amusement. Our chatter wandered through the quirks of human behavior, from guessing strangers' crisp preferences to the head-scratching irony of pastry names across borders.
Gather 'round as we explore the bittersweet symphony of vices and their impact on our lives. I share my own sobering dance with alcoholism, guiding you through the darkest taverns of my past, from the deceptive allure of day drinking to the transformative quiet of lockdown. We didn't shy away from the humor found in the everyday, comparing the complexities of finding a simple birthday cake in an artisanal world to the rituals of traditional Belgian beer crafting. Our exchange served as a reminder that within the sober tapestry of life, every thread—no matter how tangled—can lead to a tapestry of resilience and shared understanding.
Wrapping up this week's heart-to-heart on the Sober Boozers Club podcast, I extend a huge thank you for lending us your ears. Don't miss out on the raw stories and the laughter that accompanies them, as they might just echo parts of your own journey or inspire a new path. Keep the conversation going by joining us in our online communities, and look out for the How Remarkable podcast soon to hit the airwaves. Until next time, may your days be filled with sober clarity and the kind of joy that doesn't come from a bottle.
To find out more about the wonderful world of AF/NA Beer and to check in with me head to www.instagram.com/sober_boozers_club
This episode is not brought to you by any sponsors because nobody wants to sponsor me.
Sober Boozers Club - A Voyage into the Non-Alcoholic Craft Beer Horizon With Below Brew Co
Transcript
Welcome to the Sober Boozer's Club podcast , a place where we can talk openly and honestly about addiction , sobriety and , strangely enough , beer .
Speaker 1I'm Ben , I'm an alcoholic and for the last two years I've been sampling some of the finest alcohol-free beers the world has to offer . Each week , I'll be joined by a different guest to d
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