#56 Ben Hanson, editor in chief at The Interline and expert in smart fashion
05/23/23 • 58 min
In the fashion industry, where innovation and technology play an increasingly important role, Ben Hanson has emerged as one of the most influential editors-in-chief. As a leader at The Interline, a globally renowned publication focused on fashion and technology, Hanson has pushed boundaries and shaped the future of the industry. His commitment to exploring the synergies between fashion and technology has catalyzed major changes in this constantly evolving field.
As the editor-in-chief of The Interline, Ben Hanson has used his platform to promote innovation and encourage dialogue among industry stakeholders. His editorial approach involves providing accurate and in-depth information on the latest technological advancements, new manufacturing methods, and emerging fashion trends. He has also initiated discussions on ethical and sustainable issues related to the use of technology in the fashion industry, contributing to collective awareness.
Ben Hanson discusses in this new episode of Smart Creation, the magazine’s vision and the importance of combining technology, transparency, and sustainability in the fashion industry.
CONTENT TO FIND YOUR WAY IN THE EPISODE
1:12 What is The Interline ?
1:51 What's his background in fashion
2:02 What's the aim of the magazine ?
2:19 Their partnership with Première Vision
2:39 What brings him to technology
3:55 What’s Smart Tech ?
4:27 Why are we hearing a lot about technology in fashion ?
6:24 Why should fashion companies invest in technology ?
8:00 The role of 3D in fashion design
11:11 What are the available tools on the market today ?
13:03 How is technology going to contribute to sustainability and transparency ?
16:20 The regulation of transparency for fashion brands
18:17 What brands are the best at this topic ?
20:00 How does technology revolutionize the product journey ?
24:12 What are the barriers of using technology ?
28:45 How will AI impact the fashion industry ?
33:52 His use of AI
37:08 How is AI going to impact the e-commerce acquisition process ?
39:17 How can fashion brands collaborate with technology to create a better customer experience ?
44:50 Can small brands access new technologies ?
46:02 What is going to be the future smart technology trend in the fashion industry ?
49:13 What are some examples of brands who have a degrowth business model ?
52:40 Some advices for fashion professionals who want to get into Smart Technology
KEY LEARNINGS
“At The Interline, we're 100% focused on technology, 100% of the time, because we believe that fashion is going to be defined by technology in the future.”
“Fashion is the core essence of self expression and creativity. However it's also stuck. Stuck in terms of how it works, and in terms of traditions. I believe it has a lot to gain by working smarter, and technology for me is the key for unlocking all of that.”
“When you design in 3D to begin with, you get a 3D asset that allows not just the creatives, but also the people who commercialize it to make a bunch of different choices based on a digital representation product instead of needing to make countless numbers of samples and prototypes.”
“Data is the primary currency for transparency.”
“You have to change the way you work to go with the new tools.”
Hosted on Acast. See acast.com/privacy for more information.
In the fashion industry, where innovation and technology play an increasingly important role, Ben Hanson has emerged as one of the most influential editors-in-chief. As a leader at The Interline, a globally renowned publication focused on fashion and technology, Hanson has pushed boundaries and shaped the future of the industry. His commitment to exploring the synergies between fashion and technology has catalyzed major changes in this constantly evolving field.
As the editor-in-chief of The Interline, Ben Hanson has used his platform to promote innovation and encourage dialogue among industry stakeholders. His editorial approach involves providing accurate and in-depth information on the latest technological advancements, new manufacturing methods, and emerging fashion trends. He has also initiated discussions on ethical and sustainable issues related to the use of technology in the fashion industry, contributing to collective awareness.
Ben Hanson discusses in this new episode of Smart Creation, the magazine’s vision and the importance of combining technology, transparency, and sustainability in the fashion industry.
CONTENT TO FIND YOUR WAY IN THE EPISODE
1:12 What is The Interline ?
1:51 What's his background in fashion
2:02 What's the aim of the magazine ?
2:19 Their partnership with Première Vision
2:39 What brings him to technology
3:55 What’s Smart Tech ?
4:27 Why are we hearing a lot about technology in fashion ?
6:24 Why should fashion companies invest in technology ?
8:00 The role of 3D in fashion design
11:11 What are the available tools on the market today ?
13:03 How is technology going to contribute to sustainability and transparency ?
16:20 The regulation of transparency for fashion brands
18:17 What brands are the best at this topic ?
20:00 How does technology revolutionize the product journey ?
24:12 What are the barriers of using technology ?
28:45 How will AI impact the fashion industry ?
33:52 His use of AI
37:08 How is AI going to impact the e-commerce acquisition process ?
39:17 How can fashion brands collaborate with technology to create a better customer experience ?
44:50 Can small brands access new technologies ?
46:02 What is going to be the future smart technology trend in the fashion industry ?
49:13 What are some examples of brands who have a degrowth business model ?
52:40 Some advices for fashion professionals who want to get into Smart Technology
KEY LEARNINGS
“At The Interline, we're 100% focused on technology, 100% of the time, because we believe that fashion is going to be defined by technology in the future.”
“Fashion is the core essence of self expression and creativity. However it's also stuck. Stuck in terms of how it works, and in terms of traditions. I believe it has a lot to gain by working smarter, and technology for me is the key for unlocking all of that.”
“When you design in 3D to begin with, you get a 3D asset that allows not just the creatives, but also the people who commercialize it to make a bunch of different choices based on a digital representation product instead of needing to make countless numbers of samples and prototypes.”
“Data is the primary currency for transparency.”
“You have to change the way you work to go with the new tools.”
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
#55 Mr Fatih Konukoglu CEO of ISKO and Vice President at SANKO Group (Denim manufacturer)
Smart Creation, the podcast
ISKO is one of the leading manufacturers of high-quality denim fabrics for international fashion brands. Founded in 1983, the company is part of the Turkish conglomerate Sanko, owned by the Konokoğlu family and based in Gaziantep, eastern Turkey.
Recognizing the potential environmental impact of its activities, the Sanko group is committed to making sustainability a priority through multiple aspects aimed at producing quality fabrics while respecting the planet as much as possible.
Specializing in denim, ISKO has made significant progress in reducing its environmental impact, focusing on the use of sustainable raw materials, responsible water usage, and eco-friendly production methods. In addition to these efforts, the group has developed new products and technologies, including denim fabrics with enhanced performance properties and advanced digital design tools.
Fatih Konukoglu, CEO of ISKO and Vice President at SANKO Group, discusses in this new episode of Smart Creation the group's commitment and the importance of combining technology, innovation, and sustainability.
CONTENT TO FIND YOUR WAY IN THE EPISODE
About ISKO
04:00 What are the biggest challenges that the denim industry is currently facing and how is ISKO addressing them
04:08 The different challenges and adaptations of denim world
04:84 Denim customers
04:99 The advantages of denim world
24:35 ISKO as a leader in the denim industry
05:97 How to solve sustainability issues
07:07 How ISKO tries to be more sustainable
07:94 ISKOs recycled materials achievements
08:29 ISKOs collaborations with other brands
09:77 How does ISKO collect jeans
09:91 The different hubs of Sanko
10:85 Does everyone have the same interest in sustainability ?
11:20 The advantages of recycled materials
12:27 The need to relearn textile production taking into account the environment
19:91 The awareness of sustainability in different markets
14:05 Is being sustainable more expensive than not being sustainable ?
15:04 Is the best way to reduce the environmental impact, is to reduce consumption ? What’s the solution ?
18:05 How ISKO managed to make very strong fabrics
19:21 How ISKO implemented transparency
22:87 How ISKO adapts to new technologies and how it’s going to change the industry
24:85 What does ISKO do in order to serve different levels of the market in the denim industry
26:17 Is all of the segments asking for sustainable products ?
26:98 What would he want to change in the fashion industry
27:19 What is people's favorite denim trend
08:04 How ISKO stays inspired
29:27 Which historical figure he would like to work with
KEY LEARNINGS
“Denim is one of the most used products in the world. The denim world is very challenging and it is a little bit more fast forward thinking than other industries. Denim can achieve sustainable production much faster than any other textile area. ISKO is moving faster to
achieve those goals.”
“We have a great team of engineers who work on our denim. It's our job to get better results from recycled materials, and today we have a product that can be much better than what there is in the market today.”
“Every industry can be sustainable, you just need to be clever, and if cleverness has a cost, then being sustainable has a cost.”
“Transparency is very easy for Sanko because everything is traced, our customers can trace everything, because most of our textiles come from our recycled facilities.”
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
#57 Ana Silva Tavares, CEO of RDD Textiles
Ana Silva Tavares is the CEO of RDD Textiles, a pioneering company in the field of sustainable fashion. With her deep commitment to environmental responsibility, Ana guides RDD Textiles in revolutionizing the textile industry by integrating innovative technologies and sustainable practices.
Based in Portugal, the company specializes in natural cellulosic fibers, as well as innovative processes that significantly reduce the ecological footprint of their products. The company operates its own recycling center to collect garment remnants, which are then blended with other fibers for reuse.
RDD Textiles also aims to develop and provide sustainable textile innovations to global brands. They believe in co-creation and technological exploration as essential drivers of progress in the industry. They operate with enhanced transparency and openness, emphasizing the importance of traceability in their processes through material tracking and analysis.
In this new episode of Smart Creation, Ana talks to us about her vision of the future and the importance of combining creativity, technology, and transparency in order to make a positive contribution to the fashion industry and create a more sustainable future.
CONTENT TO FIND YOUR WAY IN THE EPISODE
1:05 Who is Ana?
1:19 What's RDD Textiles?
1:57 What is her definition of sustainable fashion?
5:12 What's RDD Textiles' process?
11:46 Why is it difficult to achieve the right colors naturally?
17:36 What are the differences with conventional coloring?
28:10 What are the challenges faced by fashion brands?
29:22 What are the right certifications and how can one become more sustainable?
33:15 Can you explain the design and creation process of the new hostess outfits for Premiere Vision and how it reflects RDD Textiles?
37:27 Can you provide examples of companies that have a sustainable business model?
40:26 What is Ana’s vision of a sustainable market?
41:53 Where does RDD Textiles draw inspiration from?
42:42 What was the last piece of clothing Ana bought?
43:17 Who would Ana like to listen to in this podcast?
KEY LEARNINGS
"Biomaterials can also have a considerable negative impact, such as cotton, so we try to use different materials sourced from biological sources that have less impact than what we usually see in our materials."
"I don't believe there is only one way to accelerate the sustainable revolution in fashion."
"As a designer, I think one of the most challenging things right now is the availability of a wide range of materials and different processes that are on the market these days; you have to become a technical person to understand."
"Certifications can be a tool to achieve traceability in the process, as well as to study materials."
"At RDD Textiles, we believe that collaboration is one of the keys to the future."
Hosted on Acast. See acast.com/privacy for more information.
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