
Smart Creation
Première Vision
Smart Creation, the podcast, invites you to explore the potential of sustainable fashion.
With Smart Creation, discover the latest products and global initiatives from key upstream players to help make the move to a more responsible fashion industry.
Twice monthly, on Wednesday, share the experience of a new guest who unveils a new generation of values combining creativity, innovation and sustainability.
This podcast is offered by Première Vision, the leading event organizer for fashion professionals.
👉 https://www.premierevision.com/en/
Hosted on Acast. See acast.com/privacy for more information.
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Top 10 Smart Creation Episodes
Goodpods has curated a list of the 10 best Smart Creation episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Smart Creation for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Smart Creation episode by adding your comments to the episode page.

#48 Augustin Firino Martell, Fashion & Luxury Traceability and CSR Manager - Crystalchain (Traceability platform)
Smart Creation
09/10/22 • 47 min
The data era might have its perks to operate a sustainable transition, especially in the fashion and luxury industries.
At the core of Crystalchain’s activity, information and technology are used in order to drive actions towards a more transparent system. Traceability and CSR manager of the company Augustin Firino Martell opens today’s talk on how to implement blockchain for traceable and transparent solutions. Collecting information from the field to the final product, he’s helping brands and all the actors of the industry to settle a trustworthy system with reliable sources. Criteria such as the environment, animal welfare, social criteria and supply chain are all taken into account to constitute a proof of sustainability for its product, and thus certify an ethical commitment. But this system won’t be possible without the supply chain actors. That is why Augustin is encouraging cooperation and strongly aims to onboard suppliers as changes also come when it’s done in a collective way.
In this episode, Augustin explains how we can identify the issue we want to improve and monitor. We also speak about ESG laws and how governments are acting for this transition.
CONTENT TO FIND YOUR WAY IN THE EPISODE
0:55 : Augustin presents himself
1:10 : His background
1:55 : His definition of sustainable fashion
3:15 : Introduction of Crystalchain
4:15 : His definition of traceability
8:10 : About blockchain
11:05 : The industries he is working with
13:45 : Augustin gives an application case of his work
20:20 : Going to the field
21:20 : How long does it take to implement this collaboration system?
23:20 : How much does it cost?
23:55 : What are the market expectancies?
16:55 : What’s their biggest challenge in the upcoming year?
17:42 : How can the fashion industry accelerate its sustainable revolution?
18:50 : What are the right indicators regarding certification?
23:25 : How can the fashion industry accelerate its fashion revolution?
26:25 : What are the upcoming regulations to come?
29:15 : Which regulations are taking the lead?
31:32 : About the second life of the product
33:00 : What solutions for the second life of a product?
35:30 : What will traceability look like in the future?
37:10 : Their digital platform to follow up on traceability
40:10 : What can the fashion industry do to accelerate its revolution?
41:58: What does he want to close the door to in our industry?
43:10 : What does he look at to get inspired?
44:40 : What is the last piece of clothes he bought?
45:35 : Who would he like to listen to in this podcast?
KEY LEARNINGS
“We see that more and more of the suppliers around the world have the same issues and they are also starting to have a way of providing the information to prove the origin of their materials.”
“We like to go on the field to understand the process and to speak with the actors. One of the key issues is onboarding the actor and getting the actor to imply people to build the system.”
“You need cooperation with the actors if you want to be quickly successful.”
“Traceability is the basis to be aligned with the regulations.”
Learn more about Crystalchain:
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11/23/20 • 29 min
This week we’re meeting with Tony Tonnaer, he’s the CEO and founder of Kings of Indigo. Based in Amsterdam, Tony launched his own sustainable denim brand after working several years in denim companies. When he started in 2011, sustainability was not a hot topic at the time, but as a pioneer, he challenged himself to conciliate both good quality products and innovation. By choosing only organic or recycled materials, he’s made circularity and social fairness his top priorities.
Doing less is doing better. And that’s totally how he plans the future as he’s aiming to work more on cradle to cradle and to reduce his environmental impact.
Today, he explains to us how he convinced consumers to buy sustainable products through communication and what’s its approach on circular fashion.
CONTENT TO FIND YOUR WAY IN THE EPISODE
0:50 : Tony presents himself
1:45 : What does sustainable fashion mean to him
2:30 : How did he manage to work in sustainability
3:50 : What’s the difference between a sustainable product and a conventional product
8:00 : How does he communicate with the client
10:00 : What does he think about the standardization policy problem
12:00 : His relationship with Première Vision
13:00 : What’s the biggest step forward in terms of sustainability for denim
15:10 : What have been the key success factors of Kings Of Indigo
18:45 : The vision for Kings of Indigo in terms of sustainability
20:50 : His approach on the logistic of circular fashion
26:00 : What is his advice for the young designers ?
27:50 : What doesTony want to close the door to in our industry
28:00 : What does he look at to get inspired
28:10 : What is the last piece of clothes he bought
28:20 : Who he would like to listen to in this podcast
KEY LEARNINGS
« At the beginning, we wanted to make people unconsciously conscious. »
« I thought it was a great challenge to change the consumer’s mind, as well as the retailer and the factories. »
« If you’re being transparent to the consumer, I believe they buy the story. »
« The future of fashion is not sustainability, it’s circular approach of fashion. »
« One of the goals was also to show our industry that you can make a great affordable quality product which is cool and fits very well. All of the bigger brands and smaller brands are starting to follow this rule. »
WHERE TO FIND KINGS OF INDIGO :
TO SUPPORT SMART CREATION THE PODCAST
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To know more about Smart Creation and Première Vision
https://www.premierevision.com/fr/
See acast.com/privacy for privacy and opt-out information.
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09/08/20 • 23 min
This week, we’re meeting with Sandya Lang, she’s sustainability manager at Nudie Jeans, a Swedish denim brand. The company made sustainability their core priority using mainly organic cotton and recycled fibers. Sandya makes sure every step of the product sticks to their values: from choosing the rights suppliers, the factories to the retailers, she looks out for absolute transparency and traceability.
But more than that, she explains how the long life of the product is important and how they encourage the customer to repair the jeans instead of throwing them away. That’s all about their ‘Repair Shops’, offering an exclusive customer service worldwide.
Discover their environmental philosophy and how they challenge themselves to always do better as a fashion company.
CONTENT TO FIND YOUR WAY IN THE EPISODE
0:58 : Sandya presents herself
2:35 : What does sustainability mean as a denim company according to her ?
3:10 : Is sustainability part of the DNA of the brand ?
4:15 : To what extent their product is more sustainable than any other ?
6:00 : Is it more difficult to source organic fiber ?
7:00 : What certification are they using ?
8:45 : How do you make sure the standards are respected ?
10:00 : How do they manage their repair shop worldwide ?
12:30 : Is repairing jeans becoming a thing in her country ?
13:15 : How repairing jeans is serving their business ?
14:40 : What makes their company stand out ?
15:30 : Do they have a recycling policy ?
16:30 : What are the best certifications to look for ?
17:40 : What’s the biggest challenge for Nudie Jeans in the upcoming years ?
18:30 : How can the fashion industry accelerate sustainable revolution ?
20:00 : The KPI’s they are looking at
21:10 : What does Sandya want to close the door in our industry ?
21:38 : What does she look at to get inspired ?
21:50 : What is the last piece of clothes she bought ?
22:15 : Who would she like to listen to in this podcast ?
KEY LEARNINGS
« Transparent supplies chain are crucial and brand collaboration is a really important part. »
« I think repairing and using your garments longer is something that we really try to promote and we can see now that more and more companies are offering services like rental, repairing and so on. »
« It is important for us to have this third part certification to prove that we are doing what we are doing, for example using organic cotton. But it also pushes us to maintain our sustainable attributes that we have and inspire us to stay innovative and look out for new materials as well. »
TO SUPPORT SMART CREATION, THE PODCAST
🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.
👉 To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/
Hosted on Acast. See acast.com/privacy for more information.

08/18/20 • 25 min
This week we are meeting with Nicole Lambert, she is a specialist of fibers and materials at the global organization Textile Exchange. Her role is to advise brands and organizations by providing learning tools on responsible standards and traceability.
Created in 2002, the NGO Textile Exchange focuses on the very beginning of the supply chain when it comes to raw materials, in order to minimize the environmental impact.
They work on all kind of fibers and now they aim to extend their digital database to improve their sustainable practices.
CONTENT TO FIND YOUR WAY IN THE EPISODE
00:50 : Nicole presents herself and the NGO she works for
01:45 : Nicole’s background
02:15 : What does sustainable fashion mean to her
03:25 : Where should we start to make fashion a more sustainable industry
04:30 : How does she accompany brands
06:00 : About standards and certifications
07:55 : What’s the difference between the certifications OCS and GOTS
08:35 : More about GOTS
10:45 : The difference between RWS and RDS
12:35 : The problem with polyester
14:35 : How can national legislation accelerate sustainability
17:40 : How to accelerate national legislation
18:55 : What are the upcoming challenges for Nicole
19:35 : About circularity
20:40 : Are growth and sustainability compatible
22:10 : What is the last piece of clothes she bought
22:40 : Who she would like to listen to in this podcast
23:30 : What does she look at to get inspired
23:50 : What does she want to close the door in our industry
KEY LEARNINGS
« It’s important to have certain values in a company and set your priorities. »
« A lot has been done in term of sustainability but just from the initiative of companies in the industry itself. And it hasn’t been driven by the legislation. »
« The whole revolution is definitely a question of everyone getting together and it has to be a collective action for a collective impact. »
TO SUPPORT SMART CREATION, THE PODCAST
Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.
To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/
Hosted on Acast. See acast.com/privacy for more information.

03/02/20 • 21 min
This week we are meeting with Kevin Germanier, he studied fashion at Central Saint Martin in London and worked for Louis Vuitton as a junior designer. With LVMH, he had the opportunity to do his own presentation during Paris fashion week and Nathalie Kingham from Matches Fashion bought everything. This is how he quit Louis Vuitton and starts to really work on his own brand. He is working on sustainable collection, the goal of his eco-friendly brand is to make every pieces with upcycling materials. Kevin has also the ambition to develop a healthy sustainable business, it is not only about the product, it is much more. Germanier is growing slowly but surely ! In this episode Kevin is explaining his vision and how he works by doing the opposite of the traditional fashion process.
CONTENT & TO FIND YOUR WAY IN THE EPISODE
00:50 : What are you doing at Premiere Vision?
01:10 : Kevin presents himself
2:02 : What does it mean according to Kevin "sustainable fashion" ?
4:35 : How does Kevin do keep close to his values ?
8:20 : What is the DNA of Germanier ?
10:05 : How can the fashion industry accelerate its sustanaible revolution?
12:18 : What does inspire Kevin the most at the moment when it comes to sustainability ?
14:10 : Does Germanier have any KPI about sustainability and the growth of the brand ?
15:15 : What is Kevin's vision for Germanier and where does he see his biggest challenges ?
16:50 : What is the biggest challenge for the fashion industry ?
18:28 : What does Kevin want to close the door in our industry ?
18:35 : What does he look at to get inspired ?
19:30 : What is the last piece of clothes he bought ?
20:15 : Who he would like to listen in this podcast ?
KEY LEARNINGS
They are so many solution to be sustainable. For exemple, it is easy to source trash because it is everywhere.
Going slowly but be sure that everything in your company is according to your values.
The quality is very important, every product created should stay forever if we really want to be sustainable.
People are not patient enough because it will take so much time, we talk about fashion but it is link with so much more than that. It is link to politics, to sociale decision, to the localisation and your market, to the packaging, the way you sheep your clothes and the way you are consuming fashion. The biggest issue is that everything is linked if you change one thing you will affect all the others things.
Less talking, more action. We need to see action.
TO SUPPORT SMART CREATION, THE PODCAST
🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.
To know more about Smart Creation and Première Vision
👉 https://www.premierevision.com/fr/
Hosted on Acast. See acast.com/privacy for more information.

#37 Sylvie Bénard, President of Paris Good Fashion (Organisation) and Founder of La Dame à la Licorne (Consulting Agency)
Smart Creation
08/30/21 • 30 min
This week we’re meeting with Sylvie Bénard, the president of the organisation Paris Good Fashion and the founder of the consulting agency La Dame à la Licorne.
We can consider her as one of the pioneers of sustainability in the fashion and luxury industry. With a scientific background, she is at the genesis of the environmental department in the LVMH Group.
After two decades of consolidating an international community around the sustainable topic, she kept that same energy to commit into a different project. Paris Good Fashion encourages a systemic change within the fashion industry. Federating a community of leading actors at many scales, whether they are luxury groups, retailers, fashion schools or brands, the organisation develops working groups and tools focused on concrete actions.
In this episode, Sylvie explains her dedication from day one regarding those topics, why she still believes in a sustainable transition and what actions can be done to work in that way.
CONTENT TO FIND YOUR WAY IN THE EPISODE
1:05 : Sylvie presents herself
2:30 : What does sustainable fashion mean to her ?
3:45 : Why has she dedicated her life to sustainability ?
5:00 : What is Paris Good Fashion ?
7:55 : Why did she decide to join an organisation and what makes them stand out of the crowd ?
11:10 : The list of what they implemented and the results of the initiatives
15:30 : How do they measure their improvements ?
16:15 : How can the fashion industry accelerate its sustainable revolution ?
20:25 : Why does she feel optimistic regarding this subject ?
22:25 : What are the upcoming challenges for the fashion industry
23:30 : How do you get trained on these topics ?
25:10 : Are there any « wrong » good ideas ?
26:25 : What are her favorite initiatives ?
28:00 : What does Sylvie want to close the door to in our industry ?
28:10 : What does she look out to get inspired ?
28:25 : What is the last piece of clothes she bought ?
29:00 : Who would she like to listen to in this podcast ?
KEY LEARNINGS
« It is difficult to make decisions because we are in a world constantly changing. Since the perfect product does not exist, you have to make the best decisions in complete awareness of the information we have today. »
« Making beautiful and sustainable products means bringing together all the actors of the supply chain, not only the designers. »
« The next step is to train and form the customer. »
« We strongly believe it is only by working together that we will bring a real systemic change. »
TO LEARN MORE ABOUT PARIS GOOD FASHION :
https://parisgoodfashion.fr/fr/
SYLVIE BÉNARD ON LINKEDIN :
https://www.linkedin.com/in/sylvie-bénard-1111811b/?originalSubdomain=fr
TO SUPPORT SMART CREATION THE PODCAST
Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.
To know more about Smart Creation and Première Vision
https://www.premierevision.com/fr/
See acast.com/privacy for privacy and opt-out information.
Hosted on Acast. See acast.com/privacy for more information.

05/17/21 • 35 min
You might know Petit Bateau, a leader brand on the kids apparel market. This week we’re meeting with Guillaume Darrousez, the CEO of Petit Bateau. He was previously working in the Groupe Rocher which owns the brand and came with a vision at the head of it.
The blue boat tag is certainly something you have seen in your surroundings for one reason: Petit Bateau is known for its children’s long lasting products. But Guillaume has set even higher standards in terms of sustainable strategy. If quality goes hand in hand with sustainability, it is also coming with real improvements on the environmental and social responsibilities. Among the brand’s goals : using more organic cotton, being certified B Corp, but also having an impact on children’s education regarding nature awareness.
In this episode, Guillaume is giving us the details of their strategy. He proves us that a sustainable change within a big company is possible, it is just a matter of will and action.
CONTENT TO FIND YOUR WAY IN THE EPISODE
0:55 : Guillaume presents himself
1:50 : About Petit Bateau
2:50: Why did he join Petit Bateau ?
3:45 : The key figures
4:40 : What is his definition of sustainability ?
7:10 : How do they create sustainable products ?
9:25 : How do they manage to make the product still desirable ?
10:35 : What is a sustainable material ?
12:25 : How do they involve their customer in their after life product philosophy ?
13:55 : How to make money out of a circular model ?
14:50 : Why want to be certified B Corp ?
16:30 : How long do they give themself to become B Corp ?
17:30 : How do they connect children to nature ?
19:35 : Why did they rebrand the platform ?
20:55 : What is going to change for their collaborators ?
22:15 : The challenge of producing in France
24:15 : The proportion of production between France and Morocco
25:20 : His biggest challenges
26:50 : How can we accelerate the sustainable revolution ?
30:30 : What does Guillaume want to close the door to in our industry ?
30:45 : What does he look out to get inspired ?
31:10 : What is the last piece of clothes he bought ?
31:20 : Who would he like to listen to in this podcast ?
32:15 : What makes him optimistic for the future ?
32:40 : His opinion on big companies opting for sustainable strategies
KEY LEARNINGS
« Every time we design a product, we think about how it can be passed on from child to child. We want it to last five lives. »
« I am convinced we can do better on the education of children, it is our job to do it. »
« The quality of the product is not enough. We want to incorporate the circular element and push it to a higher level. »
« The fact that some people produce in France is not a matter of economy. It is more about the know-how, being closer to the customers, understanding the customers and protecting what we have socially speaking. »
WHERE TO FIND PETIT BATEAU :
Groupe Rocher : https://groupe-rocher.com
TO SUPPORT SMART CREATION THE PODCAST
Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.
To know more about Smart Creation and Première Vision
https://www.premierevision.com/fr/
See acast.com/privacy for privacy and opt-out information.
Hosted on Acast. See acast.com/privacy for more information.

05/23/23 • 58 min
In the fashion industry, where innovation and technology play an increasingly important role, Ben Hanson has emerged as one of the most influential editors-in-chief. As a leader at The Interline, a globally renowned publication focused on fashion and technology, Hanson has pushed boundaries and shaped the future of the industry. His commitment to exploring the synergies between fashion and technology has catalyzed major changes in this constantly evolving field.
As the editor-in-chief of The Interline, Ben Hanson has used his platform to promote innovation and encourage dialogue among industry stakeholders. His editorial approach involves providing accurate and in-depth information on the latest technological advancements, new manufacturing methods, and emerging fashion trends. He has also initiated discussions on ethical and sustainable issues related to the use of technology in the fashion industry, contributing to collective awareness.
Ben Hanson discusses in this new episode of Smart Creation, the magazine’s vision and the importance of combining technology, transparency, and sustainability in the fashion industry.
CONTENT TO FIND YOUR WAY IN THE EPISODE
1:12 What is The Interline ?
1:51 What's his background in fashion
2:02 What's the aim of the magazine ?
2:19 Their partnership with Première Vision
2:39 What brings him to technology
3:55 What’s Smart Tech ?
4:27 Why are we hearing a lot about technology in fashion ?
6:24 Why should fashion companies invest in technology ?
8:00 The role of 3D in fashion design
11:11 What are the available tools on the market today ?
13:03 How is technology going to contribute to sustainability and transparency ?
16:20 The regulation of transparency for fashion brands
18:17 What brands are the best at this topic ?
20:00 How does technology revolutionize the product journey ?
24:12 What are the barriers of using technology ?
28:45 How will AI impact the fashion industry ?
33:52 His use of AI
37:08 How is AI going to impact the e-commerce acquisition process ?
39:17 How can fashion brands collaborate with technology to create a better customer experience ?
44:50 Can small brands access new technologies ?
46:02 What is going to be the future smart technology trend in the fashion industry ?
49:13 What are some examples of brands who have a degrowth business model ?
52:40 Some advices for fashion professionals who want to get into Smart Technology
KEY LEARNINGS
“At The Interline, we're 100% focused on technology, 100% of the time, because we believe that fashion is going to be defined by technology in the future.”
“Fashion is the core essence of self expression and creativity. However it's also stuck. Stuck in terms of how it works, and in terms of traditions. I believe it has a lot to gain by working smarter, and technology for me is the key for unlocking all of that.”
“When you design in 3D to begin with, you get a 3D asset that allows not just the creatives, but also the people who commercialize it to make a bunch of different choices based on a digital representation product instead of needing to make countless numbers of samples and prototypes.”
“Data is the primary currency for transparency.”
“You have to change the way you work to go with the new tools.”
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05/02/22 • 26 min
Like many of his fellows who had a successful career in the fashion industry, Ifeanyi Okwuadi also did his class at Savile Row. The 28 year old fashion designer based in London indeed learned and understood how to make a garment, and by definition, an impeccable one. If quality is his main focus, it’s certainly for him a way to create a piece that sustains through time.
He envisioned his collection through the artisanal gesture and that’s probably what made him stand out of the 36th Hyères Fashion Festival. Winner of the Great Prize in 2021, the menswear designer took into account everything that makes sense to him such as sourcing the right fabrics, using great craftsmanship, but also by including his remarkable tailor skills.
In today’s Smart Creation episode, we talked with Ifeanyi about locality, ambition and sustainability from a design perspective.
CONTENT TO FIND YOUR WAY IN THE EPISODE
0:55 : Ifeanyi presents himself
3:10 : His definition to sustainable fashion
4:15: What was his project for the Hyères Festival?
7:50 : What was the main question regarding sustainability in his project?
9:40 : What’s its starting creative point ?
10:55 : What did he learn in terms of sustainability?
12:50 : What makes a good garment
13:45 : What did he learn at Margaret Howell ?
15:25: How can we bring back this idea that a good garment costs money?
18:45 : Where does he want to bring his project ?
20:15 : What will be his most important criteria as a member of the Hyères jury?
21:45 : How can the fashion industry accelerate its revolution?
22:55 : What does he advise to young designers?
24:16 : What does he want to close the door to in our industry?
24:35 : What does he look at to get inspired?
24:50 : What is the last piece of clothes he bought?
25:05: Who would he like to listen to in this podcast?
KEY LEARNINGS
«It’s really important for me to promote what we have, specifically in Britain like the craftsmanship, the skills and the labourers.»
«In a quality garment you can see the tailor's construction work, the needlework or everything that is involved in the making.»
«It’s all about the quality of the garment.»
«You can learn from the past, but don’t take away the bits that have gone wrong or failed and work on those things.»
About Ifeanyi Okwuadi & other references
Ifeanyi Okwuadi: http://ifeanyiokwuadi.com
@ifeanyiokwuadi: https://www.instagram.com/ifeanyiokwuadi/
36th edition of Hyères Fashion Festival: https://villanoailles.com/festivals/36e-festival-international-de-mode-de-photographie-et-daccessoires-de-mode-hyeres
Margaret Howell: http://margarethowell.fr
Fashion Revolution: https://www.fashionrevolution.org
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#45 Sylvia Happel, Head of Business Development Europe at Lenzing (Sustainable Fibers Company)
Smart Creation
06/01/22 • 33 min
At the essence of our clothes, fibers are the first step towards a sustainable production.
Following the government’s request, Lenzing group has developed for many years fibers made from natural wood in order to reduce water consumption and involve renewable energies. You may already know one of them. Such as Viscose, different fibers have come out using the same process based on cellulosic fibers.
Sylvia Happel, Head of Business Development in the Europe market at Lenzing believes in the idea that what comes from nature, is by definition something that can go back to it. She explores the great potential of those promising fibers through the lens of innovative technologies, business and market wise as well as circularity stakes.
The Austrian company with an international outreach has lately set up new challenges, such as extending circularity to the post-consumer waste use.
In this episode, Sylvia shares all the perks of cellulosic fibers, giving their properties and the certifications that follow. Far from greenwashing, and truly dedicated to what producing consciously means, Lenzing also shows a great example of what political decisions can involve in the fashion industry.
CONTENT TO FIND YOUR WAY IN THE EPISODE
0:57 : Sylvia presents herself and the company
4:15 : What does sustainable mean to her?
6:20 : The certifications they use
7:58 : Are all their products sustainable?
9:05 : What's the difference between those fibers?
12:13 : Her favorite fiber
12:58 : What makes Lenzing stand out from the others?
14:34 : Why did they invest that early in sustainability?
16:15: How can the fashion industry accelerate its transition?
17:40 : How can we avoid greenwashing?
20:20 : The cost of sustainable fibers
21:18 : What’s her advice regarding sustainable fibers?
22:30 : What are the KPI’s she’s looking at?
23:40 : The future of their company
26:13 : Is she optimistic regarding the times we are living in?
27:42 : How to convince customers to buy sustainable clothes?
30:20 : What does she want to close the door to in our industry?
30:28 : What does she look at to get inspired?
31:28 : What is the last piece of clothes she bought?
31:45: Who would she like to listen to in this podcast?
KEY LEARNINGS
«Circularity is very important, it means for our fibers that they come from nature and they go back to nature. All our fibers are compostable.»
«People working at Lenzing believe in what they are doing, they do what they are saying, they are trustful.»
«Most people are not doing greenwashing on purpose, it’s just a lack of knowledge.»
«Post-consumer waste can be anything, any blend and dyed stuff with different finishes. Our goal is to reach 50% post-consumer waste.»
Learn more about Lenzing
Lenzing: https://www.lenzing.com
TO SUPPORT SMART CREATION THE PODCAST
Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.
To know more about Smart Creation and Première Vision
https://www.premierevision.com/fr/
Hosted on Acast. See acast.com/privacy for more information.
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FAQ
How many episodes does Smart Creation have?
Smart Creation currently has 64 episodes available.
What topics does Smart Creation cover?
The podcast is about Fashion, Fashion & Beauty, Podcasts, Arts, Business, Conscious and Sustainability.
What is the most popular episode on Smart Creation?
The episode title '#27 Benjamin Malatrait, CEO & co-founder of ICTYOS, Cuir Marin de France (sustainable leather company)' is the most popular.
What is the average episode length on Smart Creation?
The average episode length on Smart Creation is 32 minutes.
How often are episodes of Smart Creation released?
Episodes of Smart Creation are typically released every 28 days, 5 hours.
When was the first episode of Smart Creation?
The first episode of Smart Creation was released on May 15, 2019.
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