Small Spark Theory: a marginal gains approach to new business and marketing - EP63: Agency positioning 2022 | Roland Gurney | Treacle

EP63: Agency positioning 2022 | Roland Gurney | Treacle

04/19/22 • 35 min

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Small Spark Theory: a marginal gains approach to new business and marketing

Within the ecosystem of agency new business, marketing, client development and the wider sphere of agency growth, there are certain topics which we will undoubtedly revist again and again.

So, not for the first time, and certainly not the last, I wanted to talk about agency positioning. And not for the first time, and I hope not the last, I wanted to talk to Roland Gurney.

Roland joined us on the podcast in January 2020 to help us unpick some agency messaging pitfalls. So many people loved that episode and got in touch with Treacle for help, that it seemed only fitting get together again and take stock of where we are now.

How has the landscape changed in the last two years? Should we be thinking differently about difference? Is niching still the answer?

Listen in as we discuss all this and more. Roland’s recommended read is The Advertising Concept Book: Think Now, Design Later by Pete Barry.

The post EP63: Agency positioning 2022 | Roland Gurney | Treacle appeared first on Gunpowder Consulting.

Within the ecosystem of agency new business, marketing, client development and the wider sphere of agency growth, there are certain topics which we will undoubtedly revist again and again.

So, not for the first time, and certainly not the last, I wanted to talk about agency positioning. And not for the first time, and I hope not the last, I wanted to talk to Roland Gurney.

How has the landscape changed in the last two years? Should we be thinking differently about difference? Is niching still the answer?

Listen in as we discuss all this and more. Roland’s recommended read is The Advertising Concept Book: Think Now, Design Later by Pete Barry.

The post EP63: Agency positioning 2022 | Roland Gurney | Treacle appeared first on Gunpowder Consulting.

Previous Episode

EP63: Agency positioning 2022 | Roland Gurney | Treacle

Within the ecosystem of agency new business, marketing, client development and the wider sphere of agency growth, there are certain topics which we will undoubtedly revist again and again. So, not for the first time, and certainly not the last, I wanted to talk about agency positioning. And not for the first time, and I hope not the last, I wanted to talk to Roland Gurney.

How has the landscape changed in the last two years? Should we be thinking differently about difference? Is niching still the answer?

Listen in as we discuss all this and more. Roland’s recommended read is The Advertising Concept Book: Think Now, Design Later by Pete Barry.

Next Episode

EP64: The Agency Growth Challenge | Daniel de la Cruz | Polymensa

Whether your agency has a fast track growth plan or a more modest desire to maintain the status quo, there are innumerable challenges that can derail even the best laid plans.

Client insecurity or overexposure, floundering new business pipelines or skills shortages not to mention the wider economic backdrop, can all create pinch-points for agency leaders. At each of these moments critical decisions must be made. Those agencies of real scale, with a sizeable exec board have some safety in discussion and consensus, but for the small to mid-size agency owner these can be lonely times. How do you find the right sounding board?

Many listeners of this show will know Daniel de la Cruz. Having experienced exactly these challenges running his own agency, and grown The Agency Collective alongside The Wow Company, Daniel has created Polymensa to provide the ‘non-ego’ board for independent agencies.

In this episode we get together to discuss the challenges of scaling, avoiding the echo chamber and why differing perspectives matter.

Daniel’s recommended reads are: What You Do Is Who You Are: How to Create Your Business Culture by Ben Horowitz and Wanting: The Power of Mimetic Desire, and How to Want What You Need by Luke Burgis. Also mentioned in this episode is The First Minute by Chris Fenning. We’ll be giving away a copy of What You Do Is Who You Are, simply listen in to find out how to win.

Read Daniel’s thoughts on the shortcomings of the traditional non-exec director.