EP14: Intellectual assets | Erica Wolfe-Murray | Lola Media
03/06/18 • -1 min
Let’s be honest. These are uncertain times.
Even those agency owners who are highly proficient in keeping the new business pipeline bubbling, will probably have had a heart-stopping moment or two over the last 18 months. An unexpected decision by a client, the surprising cancellation of a new project after the green light has already been given, or as one observer recently described to me – client paralysis.
So far in the Small Spark Theory we’ve been examining all the parts of the sales and marketing process to understand where we can make marginal gains.
But understanding not only how we sell but, what we sell, has never been more important.
In this month’s episode, we chat to Erica Wolfe-Murray, of Lola Media. With a unique mix of experiences from finance and the creative sector, Erica is an established thought leader on the subject of business growth through creative use of IP.
This is our first eye-opening episode from Erica who’ll be joining us later in the year to discuss revenue models.
As always we’ve got a competition and will be giving away a copy of Erica’s recommended read: A Soldier of the Great War by Mark Helprin. Listen in to find out how to win.
The post EP14: Intellectual assets | Erica Wolfe-Murray | Lola Media appeared first on Gunpowder Consulting.
Let’s be honest. These are uncertain times.
Even those agency owners who are highly proficient in keeping the new business pipeline bubbling, will probably have had a heart-stopping moment or two over the last 18 months. An unexpected decision by a client, the surprising cancellation of a new project after the green light has already been given, or as one observer recently described to me – client paralysis.
So far in the Small Spark Theory we’ve been examining all the parts of the sales and marketing process to understand where we can make marginal gains.
But understanding not only how we sell but, what we sell, has never been more important.
In this month’s episode, we chat to Erica Wolfe-Murray, of Lola Media. With a unique mix of experiences from finance and the creative sector, Erica is an established thought leader on the subject of business growth through creative use of IP.
This is our first eye-opening episode from Erica who’ll be joining us later in the year to discuss revenue models.
As always we’ve got a competition and will be giving away a copy of Erica’s recommended read: A Soldier of the Great War by Mark Helprin. Listen in to find out how to win.
The post EP14: Intellectual assets | Erica Wolfe-Murray | Lola Media appeared first on Gunpowder Consulting.
Previous Episode
EP14: Intellectual Assets | Erica Wolfe-Murray | Lola Media
Let’s be honest. These are uncertain times.
Even those agenciy owners who are highly proficient in keeping the new business pipeline bubbling, will probably have had a heart-stopping moment or two over the last 18 months. An unexpected decision by a client, the surprising cancellation of a new project after the green light has already been given, or as one observer recently described to me – client paralysis.
So far in the Small Spark Theory we've been examining all the parts of the sales and marketing process to understand where we can make marginal gains.
But understanding not only how we sell but, what we sell, has never been more important.
In this month’s episode, we chat to Erica Wolfe-Murray, of Lola Media. With a unique mix of experiences from finance and the creative sector, Erica is an established thought leader on the subject of business growth through creative use of IP.
This is our first eye-opening episode from Erica who’ll be joining us later in the year to discuss revenue models.
As always we’ve got a competition and will be giving away a copy of Erica’s recommended read: A Soldier of the Great War by Mark Helprin. Listen in to find out how to win.
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EP:15 Social Media | Alex & Claire Blyth | Red Setter
Anyone who has been to one of my talks, listened to Small Spark Theory or worked with me on increasing new business performance will know my feelings on LinkedIn by now. I stand by my well-worn edict “if you do nothing else, get to grips with LinkedIn” and will continue to do so, until such time as the platform implodes, or is superseded.
But what about the rest of the social media maze? Making the connection between social channels and new business results is troublesome for many and even when we think we should get involved, it’s easy to then lose momentum and enthusiasm.
Late last year the team at PR & new business agency Red Setter examined the social media presence of 200 agencies and interviewed 50 agency leaders and a range of experts to understand the barriers, benefits and secrets to winning at social media.
I invited Red Setter founders Alex and Claire Blyth into the Pod to find out about the results of their study, and get some top tips for our listeners.
You can download their report: The Guide to Agency Growth through Social Media here.
As always we have a competition! We’re giving away a copy of Alex’s recommended read, The Elements of Style by Strunk & White. Listen in to find out how to win.
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