126—Kristen Boss—Selling Confidently

10/14/20 • 44 min

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Kristen Boss, a business coach geared toward women entrepreneurs, joins Small Biz Buzz to discuss the challenges business owners face to make their first $100K, how to sell confidently and know when it’s time to pivot.

“Why not get there faster by learning from an expert, hiring mentors, getting involved in masterminds? Go get educated!” said Boss when it comes to selling. “It's always going to return back to you. I love grit for building business. It's where a passion and perseverance meet to create a long-term goal. So you have to have the long-term goal in mind and you have to have passion and perseverance, which is grit. You got to be gritty.”

Boss said your business has to meet the needs of others. People can tell when someone is selling something to meet their own needs–the entire energy of the experience is very different.

Boss also said when it's time to look at a pivot, you should be asking yourself: am I meeting my needs or a felt need I see? Is it an area where I'm an expert? Would I do it for free? Would I find joy and purpose in that? And then lastly, am I running from pain? Or is this a time for me to get critical and do some evaluations and look at what's working? What's not working? What do I need to do differently?

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Boss said your business has to meet the needs of others. People can tell when someone is selling something to meet their own needs–the entire energy of the experience is very different.

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125—Jason Komosa—How to manage work life balance when life goes sideways

Jason Komosa, chief business officer at BlackCart and mental coach, joins Small Biz Buzz to discuss the importance of maintaining a work-life balance mentality when things hit the fan, especially while we’re all working through COVID-19.

Let’s face it, we are living in a world where overwork is overvalued–this idea of we’re working so much to get onto the next task, then onto the next, and the next. Then we develop chronic stress and ultimately, it's the number one enemy of success. It makes things worse.

“We ignore our meaningful relationships. We cut out the fun of our lives. We eat poorly. We sleep poorly. We don't exercise. We don't move. We don't take walks. We're kind of just in this self-created isolated bubble,” said Komosa. “And we think it's helping us get more done when the reality is, it's having a reverse effect. It's actually hurting our quality work. I'd much rather have five quality hours of someone's time versus 12 hours of mediocre time. And they say, well, I'm going to wear this badge of pride that I worked 12 hours today. Well, great. And seven of those hours were terrible work. It's all backwards.”

Komosa strongly recommends tracking your time. Go through your day and write down what you are doing in every 15, 30-minute blocks. What you'll notice is you will organically change your behaviors to what you want to achieve.

The idea is first before you try to change and do something different, focus on what you are doing now. Then from that self-audit, decide you’re going to make some changes. The idea is to use that data to benefit yourself for the future–for tomorrow, for the next week, the next month. And so on.

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127—Paige Clark—Using social to win local

Paige Clark, Keap’s Corporate Communications Specialist, joins Small Biz Buzz to talk about utilizing the small business aspect in local marketing when it comes to social media.

“If you're really working on growing [your] small business, you want to focus on the people who are your market,” said Paige. “And that's why you want to start with this local bubble on social media.”

Per Paige, the first place you should start, whether it’s on Instagram, Facebook or Twitter, is geotagging your location, but use it strategically. Don’t tag a place that no one's ever heard of. Don't tag the taco stand on the side of the road because they have good tacos. You want to tag the more general area that is going to have an impact.

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