Scaling a Niche Business | Blendi Muriqi & Gerta Malaj

Join Blendi Muriqi and Gerta Malaj as she shares her journey of starting YourNegotiations.com, a niche business that helps people negotiate better. They discuss the importance of negotiation skills in life and business, her go-to-market strategy, and the challenges of scaling and profitability in Silicon Valley.
Highlights:

• Negotiation skills are crucial for success in various aspects of life, such as job offers and business deals.
• One-on-one consulting and online courses are effective revenue generators for a negotiations business.
• Scaling a business requires finding the right marketing strategies and building a strong online presence.
• The startup landscape is shifting towards a focus on profitability rather than just raising funds. Starting a business with a partner can be successful if your careers are converging and you have complementary skills.
• Selling courses in a more self-sufficient way can help unlock revenue and scalability for a business.
• The future of education is moving towards alternative models, such as e-learning, that provide specialized and practical skills.
• Negotiations don't have to be combative; they can be collaborative and creative, finding win-win solutions for both parties.
• Learning negotiation skills is valuable for founders and job seekers, and resources are available to improve these skills.

Chapters:
(01:49) - Starting YourNegotiations.com
(07:54) - Go-to-Market Strategy and Revenue Generation
(11:51) - Challenges and Strategies for Scaling
(20:03) - Unlearning Corporate Mindset
(23:18) - Unlocking Revenue through Self-Sufficient Courses
(27:51) - Collaborative and Creative Negotiations

Stay tuned for more episodes!
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