Stephanie Stuckey - How to Revive a Dying Brand

05/18/21 • 51 min

In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Stephanie Stuckey, CEO of Stuckey's Corporation.
If you’re my age, or even older, you likely remember the roadside retail brand - Stuckey’s. At one time it was the main roadside convenience store chain along much of the U.S. highways. If you were on a family road trip, you knew that was the place where you could stop and get a consistent experience, lots of treats - including their famous pecan log, and lots of souvenirs to keep everyone occupied in the car.
But I understand if you’re not that familiar with Stuckey’s - it’s not the road trip icon that it once was. At their peak, Stuckey’s had over 350 locations in the U.S. Now they have less than 70.
As Stuckey’s fell out of family hands and was sold and resold to different owners, the brand has been struggling for decades. Until now.
In late 2019 Stephanie Stuckey, grand-daughter of founder W.S. Stuckey, purchased and took the leadership reigns over Stuckey’s and now she’s full-steam ahead on turning the brand around.
Stephanie and I discuss all the work she’s been doing to mount a brand comeback story that’s redefining the road trip experience and capturing the hearts of nostalgia-loving fans everywhere. From her scrappy marketing strategy, to simplifying her operations, to the lessons she learned from her grandfather, to turning a profit for the first time in over five years - it’s all a fascinating discussion that gives you some great insight into how to revive a dying brand.

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Scott Miller - Marketing Mess to Brand Success

In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Scott Miller about his latest book, Marketing Mess to Brand Success!

If you’ve listened to the SIMPLE brand podcast enough then you know that most of the guests I bring on teach about marketing, leadership or other business functions and will tell you, “Here’s how I became successful. Here’s how you do it.” And those stories ARE great. And they ARE insightful.

But rarely will you find someone who’s vulnerable enough to say, “Well - I made some mistakes. Do NOT do what I did.”

And that’s why this week’s guest stands out among most other leadership thought leaders. It’s Scott Miller - back again with another of his “Mess to Success” books: Marketing Mess to Brand Success.

Scott’s the Executive VP of Thought Leadership with Franklin Covey. He’s the host of FranklinCovey's On Leadership With Scott Miller podcast. And he’s one of the few authors who’s on a mission to release leadership books filled with lessons on what NOT to do - including his latest book that releases today: Marketing Mess to Brand Success. It’s 30 different challenges he went through and that you need to overcome if you’re a marketing leader who wants your team to truly thrive.

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Joe Pulizzi - How to Use Content to Build Massive Audiences & a Successful Business

In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Joe Pulizzi about his latest book, Content Inc!
In 2021 it’s hard to create and run a successful business without content. And if you do content right, it’ll help you build a loyal audience of customers. But it’s not easy to figure out HOW to do content right. What do you create? Who should you create it for? Where should you distribute it? One or two places or everywhere all at once? How can you make sure you’re doing it correctly instead of wasting your time and resources? It’s almost like you need a guide book to help you figure it all out.

And Joe Pulizzi has that guide book for you.

Joe’s the founder of Content Marketing Institute and The Tilt. He’s the co-host of the This Old Marketing podcast. And he’s the best-selling author of a number of books including Content Inc. The best way to reach and serve your customers today is through content. But you can’t just throw out a bunch of content everywhere - you need a plan, and this book will help you strategically and intentionally build that plan.

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