J.J. Peterson - Marketing Made Simple

07/21/21 • 60 min

In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with J.J. Peterson, co-author of: Marketing Made Simple!
When I look across the marketing landscape, Storytelling is still one of the biggest buzzwords today. Most any, and every, CMO likes to tell you that they embrace storytelling in their marketing.
But here’s the thing, storytelling is overused today.

Don't get me wrong - storytelling itself is valuable, impactful and absolutely necessary for creating and managing a relationship with your customers. What’s getting overused is the term: storytelling. And it’s being overused because marketers are simply slapping it onto what they think storytelling is.

There’s a reason everyone’s talking about storytelling - it’s because true storytelling works.

But there’s also a reason why storytelling isn’t working for so many marketers - it’s because they're doing it wrong.

And that’s why I’m happy to talk with J.J. Peterson this week.

J.J. is the Sr. Director of StoryBrand where he’s helped over 10,000 businesses learn how to clarify their message so they can thrive. He’s the co-host of both the Business Made Simple podcast AND the Marketing Made Simple podcast. He’s the co-author of the book: Marketing Made Simple.

J.J. and I talk about how most brands are using storytelling in the wrong way and how the StoryBrand framework can help them do it in the right way that will help them hook and engage customers for the long-term so their business really thrives.

And one of the great things about the StoryBrand framework is that it can be used beyond just marketing. If you’re giving a presentation to an audience, making a proposal to a potential client, pitching a new idea to your leadership, trying to influence someone else to take action - you’re going to see much better results when you use the StoryBrand framework.

RESOURCES FROM THIS EPISODE

There’s a reason everyone’s talking about storytelling - it’s because true storytelling works.

But there’s also a reason why storytelling isn’t working for so many marketers - it’s because they're doing it wrong.

And that’s why I’m happy to talk with J.J. Peterson this week.

RESOURCES FROM THIS EPISODE

Previous Episode

Mike Kim: You Are the Brand

In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Mike Kim about his new book: You Are the Brand!

How are some people able to use their personal brand to create a stellar career while others either struggle in their career or simply gradually move forward, at best?

Or how are some others able to create six- or seven-figure businesses based around their personal brand while others strive to make a consistent income?

The ones who are really succeeding in developing, growing and managing their personal brand are following some intentional steps to do it.

And that’s why I’m happy to talk with Mike Kim this week.

Mike’s one of the top marketing and personal brand teachers in the world. He’s the host of the top-ranked Brand You podcast. He’s been featured in Inc. Magazine, Entrepreneur and HuffPost. And he’s the author of his new book that releases today: You Are the Brand.

Mike and I talk about his personal brand lessons and we walk through his 8-step blueprint that he’s used to help build the brands for some of the most influential thought leaders today.

What’s great here is that these lessons work for anyone who’s trying to build a business around their own personal brand, but they’re also valuable for anyone who’s trying to leverage their personal brand to succeed in their career.

RESOURCES FROM THIS EPISODE

Next Episode

Matt Lyles - Curbing the Great Resignation

In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with......well, it's just me, Matt Lyles!

I’ve been talking with a number of business owners over the past couple of months, and they’re pretty distraught over a couple of things, and they both have to do with their people and a massive labor shortage. On one hand, people are leaving their jobs at a drastic rate and leaving business owners in the lurch. On the other hand, business owners are trying to hire for lots of open positions, but they can’t seem to get anyone to want to apply and come onboard.

These are both indicative of what’s being called the Great Resignation. Millions of workers are quitting their jobs, and it’s happening at an alarmingly, unusual rate that we’ve never really seen before.

So what can you do? How can you keep your best employees from jumping ship for greener pastures? How can you curb the Great Resignation in your organization?

If you know me, then you can already guess that what I’m going to share as some of the best ways to retain and engage your employees - and more easily hire new employees - all center around simplifying your team members’ experience.

Now as you hear about these practices that need to be instilled into your business in 2021, you may be tempted to think, “Well those are all well and good, Matt. But my business is different. My industry’s different. We aren’t able to do any of that.”

My advice to you here is to rethink what you can and can't do. Instead of saying “We cant do that.” Say “What if we could do that?” or “How might we be able to instill that into what we do?”

So take a listen and learn some key practices that'll help you curb the Great Resignation from affecting your team and losing your most valuable people. And if you really do it right, you’ll even be able to recruit valuable high performers as they resign from their organizations.