How Ethan Bull redefined the Executive Assistant world

05/14/25 • 37 min

After spending many years as an Executive Assistant, Ethan Bull unexpectedly faced layoffs, forcing him to reconsider his career path. With his severance package as a financial cushion, Ethan and his wife, Stephanie, launched ProAssisting, a fractional EA company. Their business focuses on connecting highly skilled EAs with top-level executives, offering flexible, high-quality support without the need for a full-time hire.

-Chapters-

00:00 Intro

4:32 Entrepreneurial background

6:35 Starting ProAssisting

14:51 Keeping up with technology

16:16 Using AI in the company

19:44 Delegating tasks to an assistant

22:16 The future of the business

28:17 Work-life balance

31:51 Looking back on the business

34:27 Advice to other entrepreneurs

36:23 Closing and contact

-Chapters-

00:00 Intro

4:32 Entrepreneurial background

6:35 Starting ProAssisting

14:51 Keeping up with technology

16:16 Using AI in the company

19:44 Delegating tasks to an assistant

22:16 The future of the business

28:17 Work-life balance

31:51 Looking back on the business

34:27 Advice to other entrepreneurs

36:23 Closing and contact

Previous Episode

How to hit a hole-in-one with your side hustle

While browsing the Golf subreddit, David Paxton saw a lot of people posting deals on golf gear. Looking through these deals was fun, but it was also time-consuming if you were looking for a specific item. So Paxton created Daily Golf Steals, automating the deals to help golfers find what they wanted faster. He still runs the business as a side hustle while working a full-time job.

-Chapters-

00:00 Intro

2:52 - Entrepreneurial background

4:53 Building DailyGolfSteals

9:14 Overcoming nerves

10:27 Keeping costs low

12:13 Using automation tools

16:30 Marketing tools

18:17 Managing work-life balance and setting boundaries

24:34 Looking to the future

27:07 Advice for other entrepreneurs

28:55 Closing and contact

Next Episode

Turning your creative outlet into profit

Jordan Lawson has always loved drawing, coloring, and creating art as a whole. When he was in college, he was inspired by an art entrepreneurship class to start his own business. However, when he graduated, he started working for the government instead. After nine years there, he was ready to make the leap. Jordan founded Ground Zero Studios, a branding studio that helps organizations stand out from their competition.

-Chapters-

00:00 Intro

7:26 Overcoming nerves

11:36 Making the leap into entrepreneurship

14:16 Building a branding studio

18:37 Getting clients

22:31 Managing stress

25:11 Using AI as an artist

28:39 Reflecting back on the business

30:34 Closing and contact