Ecommerce Podcast: From Ad Sales to AI - Alberto Billato, DeLonghi and Videndum

02/21/24 • 50 min

Shoppernomics | Ecommerce Podcast & E-commerce Marketing Podcast

Alberto Billato, a trailblazing e-commerce strategist, joins our ecommerce podcast to sit down and share insights about the evolution of marketing from ad sales to AI-driven techniques. We journey together through the seismic changes from bygone traditional ad sales to today's tech-savvy approaches, all while clinging to the timeless human elements that continue to steer consumer behaviour. Tune in to hear his key reflections on key skills that thrive in digital transformation—skills like listening, curiosity, and clear communication—that remain your anchors in the stormy seas of change.
As we steer through the intricacies of multiple brand identities, you'll discover the critical role of understanding each unique customer landscape. Hear firsthand how brands like DeLonghi navigate these waters with distinct digital strategies and learn the secrets to fostering a harmonious tech ecosystem that empowers a digital team to weave together marketing savvy, business acumen, and brand storytelling. This ecommerce podcast episode is key for those seeking to chart a course through the challenges of cross-brand digital strategy.
Finally, we'll take you inside the AI revolution that's upending the old guard and democratising the digital domain. From generational adoption trends to the nifty AI tools like xGen.ai and Shopify simplifying e-commerce, we peel back the layers on how this tech is transforming the way we work and sell. Yet with opportunity comes caution, and we'll share crucial tips for brand protection in an AI-augmented landscape, drawing on the adaptability we all honed during the pandemic. This ecommerce podcast is your call to action to harness the power of AI.

Previous Episode

Ecommerce Podcast: Repositioning a Travel Brand when the World Stopped Travelling - Imogen Crawford, Trunki and Pukka

E-commerce strategy consultant Imogen Crawford joins us on this ecommerce podcast episode, sharing how she steered retail brands through the choppy waters of market crises. With a storied career that saw her at the helm of travel brand, Trunki, during the pandemic's peak, Imogen is the embodiment of adaptability. Her journey reveals the contrast between startup agility and corporate caution, providing a masterclass in maintaining brand identity while courageously tapping into new markets. For anyone looking to fortify their brand against unforeseen challenges, this ecommerce podcast episode is your guiding star.
Venturing through the labyrinth of retail marketing amidst a crisis, we uncover the strategies that kept Trunki afloat as the travel industry capsised. Imogen sheds light on the brand's pivot to new product offerings and e-commerce initiatives, demonstrating the resilience and innovation necessary to triumph over adversity. This ecommerce podcast episode provides an actionable blueprint for brands to maintain relevance and pursue growth, whatever the market conditions may be.
Imogen reveals the importance of staying consumer-centric and agile in your marketing approaches. As we reflect on Imogen's experiences, this ecommerce podcast offers the clarity, confidence, and creativity your business needs to navigate the unpredictable tides of online retail. Tune in to this episode that promises not just to recount a story of resilience but to equip you with the strategies to craft your own.

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Ecommerce Podcast: The Art of Acquisition for Retention - Janis Thomas, Look Fabulous Forever and Playboy Enterprises, Inc

Prepare to unlock the secrets of e-commerce success with the guidance of Janis Thomas, a virtuoso in the realm of digital brand building. This ecommerce podcast episode traverses the delicate balance of enticing new customers while nurturing a devoted community that champions your brand for the long haul. Janis' expertise shines as we look at how the initial purchase experience plays a pivotal role in fostering customer loyalty. We also look at the strategic use of data to decode the ever-changing patterns of customer behaviour.
Her experience at Playboy Enterprises Inc and Birchbox gives her a unique perspective on subscription businesses. Venture through the digital maze with us, as we decode the power of content in an AI-driven world and challenge the stereotypes that often misrepresent the tech capabilities of different demographics. As always, our ecommerce podcast illuminates the significance of customer journeys as well as the clout of reviews, and the personal tales that create trust in e-commerce. We explore how a brand's environmental stance and societal contributions are not just ethical badges but integral components of a brand's identity that resonate deeply with consumers.
As we wrap up, our toolkit overflows with strategies and personalisation techniques designed to elevate the e-commerce experience to new heights. Learn how targeted tools like Noibu and Fresh Relevance can revolutionise your online presence, and how direct customer interaction is a pathway to meaningful connections. Join us for this ecommerce podcast episode as we journey through the amalgamation of acquisition, retention, and the heart of sustainable growth in the bustling e-commerce marketplace.

Shoppernomics | Ecommerce Podcast & E-commerce Marketing Podcast - Ecommerce Podcast: From Ad Sales to AI - Alberto Billato, DeLonghi and Videndum

Transcript

Paul Stephen00:00:00.119

Okay hello everybody .

Paul Stephen00:00:02.386

Welcome to episode two of season two of Shoppernomics . My name is Paul Stephen , I'm your host today , and today's episode is called: from AdSales to AI

Paul Stephen00:00:14.076

e-commerce marketing strategy . Joining me today is Alberto Billato , e-commerce strategy consultant . Welcome ,