14: Generalizing vs. Specializing - What's Better for You

Every photographer comes to a point in their career where they have to face ONE important question - should I generalize or specialize? If you have ever wondered whether you should be photographing everything that comes your way or focus on shooting a particular niche, this episode is for you! By sharing my own experience from both ends of the spectrum, I want to make it easier for YOU to be able to figure out what your passion is and what’s right for your business. In this episode, I talk about the pros and cons of both generalizing and specializing, and how to figure out your WHY.

Resources:

• Storey Wilkins https://www.storeywilkins.com
• Jeff Jochum http://jeffjochum.com

Timestamps:

[01:41] Figuring out whether to generalize or specialize can help propel your business to where you want it to go. It has been a HUGE catalyst in my life and business. Even though I prefer specializing, there is no one right way, it’s about what sets YOUR soul on fire and what is right for YOU.

[03:05] Sharing my experience from 9 years ago and how it lead me to figuring out what was right for my business.

[05:10] Outlining the PROS and CONS of generalizing vs. specializing. This can help you decide which path is right for you.

[09:01] A common fear when it comes to specializing - won’t it mean that you miss out on more bookings? No! I share my experience with this to reassure you that the riches are in the niches.

[11:15] Figuring out your WHY and what drives your decision.
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With love + gratitude,

Sara