14: Generalizing vs. Specializing - What's Better for You
01/30/20 • 15 min
Every photographer comes to a point in their career where they have to face ONE important question - should I generalize or specialize? If you have ever wondered whether you should be photographing everything that comes your way or focus on shooting a particular niche, this episode is for you! By sharing my own experience from both ends of the spectrum, I want to make it easier for YOU to be able to figure out what your passion is and what’s right for your business. In this episode, I talk about the pros and cons of both generalizing and specializing, and how to figure out your WHY.
Resources:
- Storey Wilkins https://www.storeywilkins.com
- Jeff Jochum http://jeffjochum.com
Timestamps:
[01:41] Figuring out whether to generalize or specialize can help propel your business to where you want it to go. It has been a HUGE catalyst in my life and business. Even though I prefer specializing, there is no one right way, it’s about what sets YOUR soul on fire and what is right for YOU.
[03:05] Sharing my experience from 9 years ago and how it lead me to figuring out what was right for my business.
[05:10] Outlining the PROS and CONS of generalizing vs. specializing. This can help you decide which path is right for you.
[09:01] A common fear when it comes to specializing - won’t it mean that you miss out on more bookings? No! I share my experience with this to reassure you that the riches are in the niches.
[11:15] Figuring out your WHY and what drives your decision.
My Online Photography Courses for You
Outsourcing Made Easy: Learn how you can have more time freedom AND financial freedom as a portrait/wedding photographer. Sign up for the waitlist here now! (doors reopen once a year)
Crystal Clear Marketing: Learn how you can attract and book your dream photography clients - Sign up here!
Intuitive Storytelling for Wedding Photographers: Learn how you can storytell like a pro on wedding days - Sign up here!
Say hi to me on social! I would love to hear which episode helped you!
Instagram: @saramonikaphoto
Subscribe
If you're not subscribed to my podcast yet + you don't want to miss an episode make sure to do so right now before life gets in the way. Click here to subscribe in iTunes!
With love + gratitude,
Sara
Every photographer comes to a point in their career where they have to face ONE important question - should I generalize or specialize? If you have ever wondered whether you should be photographing everything that comes your way or focus on shooting a particular niche, this episode is for you! By sharing my own experience from both ends of the spectrum, I want to make it easier for YOU to be able to figure out what your passion is and what’s right for your business. In this episode, I talk about the pros and cons of both generalizing and specializing, and how to figure out your WHY.
Resources:
- Storey Wilkins https://www.storeywilkins.com
- Jeff Jochum http://jeffjochum.com
Timestamps:
[01:41] Figuring out whether to generalize or specialize can help propel your business to where you want it to go. It has been a HUGE catalyst in my life and business. Even though I prefer specializing, there is no one right way, it’s about what sets YOUR soul on fire and what is right for YOU.
[03:05] Sharing my experience from 9 years ago and how it lead me to figuring out what was right for my business.
[05:10] Outlining the PROS and CONS of generalizing vs. specializing. This can help you decide which path is right for you.
[09:01] A common fear when it comes to specializing - won’t it mean that you miss out on more bookings? No! I share my experience with this to reassure you that the riches are in the niches.
[11:15] Figuring out your WHY and what drives your decision.
My Online Photography Courses for You
Outsourcing Made Easy: Learn how you can have more time freedom AND financial freedom as a portrait/wedding photographer. Sign up for the waitlist here now! (doors reopen once a year)
Crystal Clear Marketing: Learn how you can attract and book your dream photography clients - Sign up here!
Intuitive Storytelling for Wedding Photographers: Learn how you can storytell like a pro on wedding days - Sign up here!
Say hi to me on social! I would love to hear which episode helped you!
Instagram: @saramonikaphoto
Subscribe
If you're not subscribed to my podcast yet + you don't want to miss an episode make sure to do so right now before life gets in the way. Click here to subscribe in iTunes!
With love + gratitude,
Sara
Previous Episode
13: My Candida Cleanse Journey
Let me ask you, is there anything you’ve been trying to let go of but find yourself going back to your old ways?
For me, it was my food addiction. Doing a 30-day Candida cleanse allowed me to really look at my eating habits and what was holding me back. So in this episode, I share with you everything I went through, experienced, and learned during this 30-day Candida cleanse. Whether you are someone who has tried this yourself or been wanting to try it, or perhaps you are trying to challenge yourself in other ways, this episode is for you!
Timestamps:
[02:10] In August I noticed something in my body changing. I couldn’t figure out what it was and why it was happening so after seeing a naturopath, she suggested doing a 30-day Candida cleanse.
[06:45] Candida diet and what foods were and were not allowed. Also some background on my food addiction. It’s so easy to make assumptions and think that food addiction looks and feels one particular way but just like any other addiction, it has many faces.
[21:25] The 30-day Candida cleanse - from the first day to the last. I talk about the challenges I faced when I just started out and whether or not it got easier towards the end.
[41:00] One month later. It’s important to not only reflect on how things are during any particular challenger or experiment but also look at what has changed afterwards. So how have my eating habits and my mindset changed one month after doing the Candida cleanse?
Resources:
- Naturopath Dr. Halina Sroczynski
- The Addicted Mind podcast, episode 35
- Habitty App
- Emily Jean Photography
- Smart Sweets
- SkinnyPop
- Ecstatic Dance (Chocolate Groove) -
- Candaclear Four
- The Life Coach School podcast, episode 285
My Online Photography Courses for You
Outsourcing Made Easy: Learn how you can have more time freedom AND financial freedom as a portrait/wedding photographer. Sign up for the waitlist here now! (doors reopen once a year)
Crystal Clear Marketing: Learn how you can attract and book your dream photography clients - Sign up here!
Intuitive Storytelling for Wedding Photographers: Learn how you can storytell like a pro on wedding days - Sign up here!
Say hi to me on social! I would love to hear which episode helped you!
Instagram: @saramonikaphoto
Subscribe
If you're not subscribed to my podcast yet + you don't want to miss an episode make sure to do so right now before life gets in the way. Click here to subscribe in iTunes!
With love + gratitude,
Sara
Next Episode
15: My Mental Health History
This episode is a little different than usual but it’s about a topic that we can all relate to - mental health. From time to time, we all struggle with feeling low energy, uninspired, even sad and lonely. At times like these, negative self-talk can quickly take over and drive us even further into feeling completely helpless. But know this - whether you have felt like this before or if you’re feeling a ton of pain right now, you are not alone and you matter! I want to share my mental health story with you because I know what it’s like and I want to help you see the light at the end of the tunnel and empower you to see the best in yourself and reach out if you need to.
Timestamps:
[03:23] Mental health journey. Even though I am super positive and bubbly person now, it took a lot of work for me to get to this point. I share with you my mental health struggles from back in the day.
[10:04] I love you and you matter! Whether you have struggled with mental health issues or if you’re listening and feeling a lot of pain, know that you are not alone! Nobody should feel that pain and your experience can help others.
[12:07] Realising that you are not your thoughts. How meditation played a game-changing role in my mental health journey and why it can be one of the most effective tools to use if you are also struggling.
[18:12] Sharing a reading from a book that not only helped me but can also help you see things in a more positive light.
Resources:
- Bell Let's Talk
- Headspace
- Affirmation Pod
- Journey to the Heart: Daily Meditations on the Path to Freeing Your Soul
My Online Photography Courses for You
Outsourcing Made Easy: Learn how you can have more time freedom AND financial freedom as a portrait/wedding photographer. Sign up for the waitlist here now! (doors reopen once a year)
Crystal Clear Marketing: Learn how you can attract and book your dream photography clients - Sign up here!
Intuitive Storytelling for Wedding Photographers: Learn how you can storytell like a pro on wedding days - Sign up here!
Say hi to me on social! I would love to hear which episode helped you!
Instagram: @saramonikaphoto
Subscribe
If you're not subscribed to my podcast yet + you don't want to miss an episode make sure to do so right now before life gets in the way. Click here to subscribe in iTunes!
With love + gratitude,
Sara
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