The Evolving PPC Landscape for Agencies and Software with Kirk Williams
10/16/19 • 57 min
We're back for a special episode!
Big thanks to Kirk Williams of Zato Marketing for joining Nicole and Jon.
In this episode of Shape the Conversation, Kirk provides his perspective as a PPC agency owner and we (Nicole and Jon) compare it to our experience running a SaaS company in the same space.
Kirk talks through how he thinks about providing value for his customers in a world where the ad networks are seeking to create direct relationships with advertisers.
Nicole and Jon talk about how although our industry is one where you can build a profitable SaaS company, there is much less venture capital appetite for PPC-focused technology then there was 5 years ago.
Reach out to us with any ideas, questions, or feedback on the podcast!
We're back for a special episode!
Big thanks to Kirk Williams of Zato Marketing for joining Nicole and Jon.
In this episode of Shape the Conversation, Kirk provides his perspective as a PPC agency owner and we (Nicole and Jon) compare it to our experience running a SaaS company in the same space.
Kirk talks through how he thinks about providing value for his customers in a world where the ad networks are seeking to create direct relationships with advertisers.
Nicole and Jon talk about how although our industry is one where you can build a profitable SaaS company, there is much less venture capital appetite for PPC-focused technology then there was 5 years ago.
Reach out to us with any ideas, questions, or feedback on the podcast!
Previous Episode
PPC Management Software For Agencies
Nicole and Jon have been in the business of PPC Management Software for many years and know all of the in and outs, dos and don'ts associated with choosing the right platform for your PPC agency. Nicole and Jon cover topics like:
- What is and isn't PPC Management Software
- The difference between reporting software and management software
- All management platforms for PPCers
- The importance of automation
- How the world of management platforms for PPC has changed over time
- "Point Solutions" versus platforms
- The biggest competition to all PPC management platforms
- And more...
The biggest takeaway from this episode is to go look into PPC Management Softwares because it is not as overwhelming as you might think. Making the change to better manage your ads and budget could really put your team ahead your competition. There really aren't that many companies out there making management software for PPC agencies, but you will need to identify your needs and figure out which platform is best for you and your team.
Hanapin Marketing Product Link
Reach out to us with any ideas, questions, or feedback on the podcast!
✉️ [email protected]
✉️ [email protected]
✉️ [email protected]
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