PPC Management Software For Agencies

01/03/19 • 36 min

Nicole and Jon have been in the business of PPC Management Software for many years and know all of the in and outs, dos and don'ts associated with choosing the right platform for your PPC agency. Nicole and Jon cover topics like:

What is and isn't PPC Management Software
The difference between reporting software and management software
All management platforms for PPCers
The importance of automation
How the world of management platforms for PPC has changed over time
"Point Solutions" versus platforms
The biggest competition to all PPC management platforms
And more...

The biggest takeaway from this episode is to go look into PPC Management Softwares because it is not as overwhelming as you might think. Making the change to better manage your ads and budget could really put your team ahead your competition. There really aren't that many companies out there making management software for PPC agencies, but you will need to identify your needs and figure out which platform is best for you and your team.

Hanapin Marketing Product Link

Reach out to us with any ideas, questions, or feedback on the podcast!

✉️ [email protected]
✉️ [email protected]
✉️ [email protected]

What is and isn't PPC Management Software
The difference between reporting software and management software
All management platforms for PPCers
The importance of automation
How the world of management platforms for PPC has changed over time
"Point Solutions" versus platforms
The biggest competition to all PPC management platforms
And more...

Hanapin Marketing Product Link

Reach out to us with any ideas, questions, or feedback on the podcast!

✉️ [email protected]
✉️ [email protected]
✉️ [email protected]

Previous Episode

Accountability & Freedom with Michael Mack

On this episode of Shape the Conversation we invited the great, Michael Mack, into our set to tell us all about his new LinkedIn post titled, "Accountability & Freedom". Michael and Jon cover topics like:

What does it mean to be accountable
The will to wanting to make a change
How to own your own accountability
How to be happy with who you are
Goal VS Intention
Feeling "stuck: between choices you don't like
Practicing the constant smoothes you out

Don't blame others, don't blame yourself. Mistakes happen in life and being accountable means finding a solution that solves the issue and works for everyone involved. Take the things that didn't work as a learning experience, not as a failure. Keep your attention on the outcome you want to create and let go of blame.

"The primary outcomes of Accountability are improved results and an increased sense of choice and interestingly enough, freedom. Try it yourself." -Michael Mack

Reach out to us with any ideas, questions, or feedback on the podcast!

✉️ [email protected]
✉️ [email protected]
✉️ [email protected]

Next Episode

The Evolving PPC Landscape for Agencies and Software with Kirk Williams

We're back for a special episode!

Big thanks to Kirk Williams of Zato Marketing for joining Nicole and Jon.

In this episode of Shape the Conversation, Kirk provides his perspective as a PPC agency owner and we (Nicole and Jon) compare it to our experience running a SaaS company in the same space.

Kirk talks through how he thinks about providing value for his customers in a world where the ad networks are seeking to create direct relationships with advertisers.

Nicole and Jon talk about how although our industry is one where you can build a profitable SaaS company, there is much less venture capital appetite for PPC-focused technology then there was 5 years ago.

Reach out to us with any ideas, questions, or feedback on the podcast!