103: Creating Leverage In Your Consulting Business

Are you reluctant to ask for help even though you are overstretched?

So often we can be reluctant to pass on the baton. Rather than thinking about the fact we’re not so keen on an aspect of running our business, or that bringing on additional team members is going to help us, we see it as cheating in some way.

At school if you had outsourced your homework or asked another child what the answer was during an exam, you would have been in big trouble. We carry that with us. Asking for help, or bringing in someone who excels in an area we do not, is not cheating in business. In fact, it’s the way to get ahead.

I’m talking about creating leverage in your consultancy business with Doug C. Brown on the podcast this week. Doug is CEO of Business Success Factors and international best-selling author of the book Win-Win Selling: Unlocking Your Power for Profitability by Resolving Objections. He is a nationally recognized sales revenue growth expert and consultant who has consulted with companies such as CBS Television, Intuit, and Proctor and Gamble. His proprietary system has generated over $500M in sales, and he helps companies optimize their sales process and increase their sales by over 850%.

We talk about:

• How we get conditioned to believe certain things about running a business
• Creating more with the same amount of energy
• Investing in your business
• Putting processes in place and optimising them to achieve more
• Linking the value of your work to the return for your client

Useful links

Get Doug’s Sales and Marketing Checklist

Find out more about Doug at https://businesssuccessfactors.com/

Get in touch with Jessica to discuss your consulting business

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