Mastering Influence: Your Key to Success
10/06/23 • 40 min
Summary
On this episode of Service Evolution, hosts Shawn Black and Jim Robinson continue their insightful conversation on success in the service industry with the incredible Ria Story, a leading speaker, author, coach, and podcast host. In Ria’s most recent book, The Ladder of Influence, the author provides a powerfully simple five-step framework that will help you realize practical steps you can take to increase your influence and become a more effective leader. Throughout the episode, Shawn, Jim, and Ria discuss how The Ladder of Influence can be your secret weapon in navigating the complexities of human interaction, fostering meaningful connections, and excelling in leadership roles. Ria shares real-life stories and actionable tips for boosting your influence and building trust in both your personal and professional life.
Show Notes
(1:27) Introducing Ria Story
(3:21) The Ladder of Influence
(10:56) Using the Ladder of Influence to Make a Positive Impact
(14:08) Determining Your Level of Influence
(18:59) Forging Meaningful Connections Between People
(28:49) How the Ladder of Influence Prepares You for Difficult Moments
(33:45) Utilizing the Power of Influence in the Service Industry
(36:24) Ria’s Advice to Leaders in the Service Industry
(37:49) Closing Thoughts
Links
CGP Maintenance and Construction
Quotes
“It’s when the problems happen, the crisis comes up, when a client is unhappy, or when there’s a customer job that goes wrong, right? And then we choose to be proactive and rise above anger or frustration or hurt in that moment, and we choose the right response. That’s when we can increase our influence.” - Ria Story, (7:31)
“Anytime we are mad, sad, or frustrated in a situation, that’s a red flag that says, ‘I don’t have enough influence in that situation.’ Anytime you’re frustrated or mad or upset, it’s because you wanted to influence somebody to do something they don’t want to do or not do something they do want to do. So when you find that emotion there, it’s because you feel powerless in that situation.” - Ria Story, (14:27)
“Leadership is both incredibly dynamic and incredibly simple. When we define leadership as influence, that’s an incredibly simple concept. We all want influence. But leadership can also be incredibly dynamic because people are dynamic, and every single one of us is different. And that’s why it’s so important to focus on the principles and applying the principles of leadership and influence instead of the practices.” - Ria Story, (19:25)
Summary
On this episode of Service Evolution, hosts Shawn Black and Jim Robinson continue their insightful conversation on success in the service industry with the incredible Ria Story, a leading speaker, author, coach, and podcast host. In Ria’s most recent book, The Ladder of Influence, the author provides a powerfully simple five-step framework that will help you realize practical steps you can take to increase your influence and become a more effective leader. Throughout the episode, Shawn, Jim, and Ria discuss how The Ladder of Influence can be your secret weapon in navigating the complexities of human interaction, fostering meaningful connections, and excelling in leadership roles. Ria shares real-life stories and actionable tips for boosting your influence and building trust in both your personal and professional life.
Show Notes
(1:27) Introducing Ria Story
(3:21) The Ladder of Influence
(10:56) Using the Ladder of Influence to Make a Positive Impact
(14:08) Determining Your Level of Influence
(18:59) Forging Meaningful Connections Between People
(28:49) How the Ladder of Influence Prepares You for Difficult Moments
(33:45) Utilizing the Power of Influence in the Service Industry
(36:24) Ria’s Advice to Leaders in the Service Industry
(37:49) Closing Thoughts
Links
CGP Maintenance and Construction
Quotes
“It’s when the problems happen, the crisis comes up, when a client is unhappy, or when there’s a customer job that goes wrong, right? And then we choose to be proactive and rise above anger or frustration or hurt in that moment, and we choose the right response. That’s when we can increase our influence.” - Ria Story, (7:31)
“Anytime we are mad, sad, or frustrated in a situation, that’s a red flag that says, ‘I don’t have enough influence in that situation.’ Anytime you’re frustrated or mad or upset, it’s because you wanted to influence somebody to do something they don’t want to do or not do something they do want to do. So when you find that emotion there, it’s because you feel powerless in that situation.” - Ria Story, (14:27)
“Leadership is both incredibly dynamic and incredibly simple. When we define leadership as influence, that’s an incredibly simple concept. We all want influence. But leadership can also be incredibly dynamic because people are dynamic, and every single one of us is different. And that’s why it’s so important to focus on the principles and applying the principles of leadership and influence instead of the practices.” - Ria Story, (19:25)
Previous Episode
Breathing Easier: Revolutionizing Air Quality, Health, and Energy Efficiency
Summary
On this episode of Service Evolution, hosts Shawn Black and Jim Robinson explore revolutionary air purification technology with Sissi Liu, CEO and co-founder of Metalmark Innovations. Metalmark is making its indelible mark on the service industry on beyond, striving to combat air pollution and enhance indoor air quality. Throughout the episode, the trio discusses the inception of Metalmark and how it was inspired by nature’s own ingenious designs, as well as how its groundbreaking nanotechnology is transforming air purification possibilities. Metalmark partners with service companies, empowering its customers with simplified, self-maintained air purifications. Whether you’re dealing with the dry deserts of Arizona or the humidity of Florida, Metalmark’s vision transcends climates to provide cleaner, healthier air for all.
Show Notes
(1:01) Introducing Sissi Liu and Metalmark Innovations
(6:20) How Does the Tech Work?
(9:50) How Service Companies Can Partner with Metalmark
(12:53) How Metalmark Addresses Air Quality in Varied Environments
(16:14) The Importance of Air Quality
(22:01) What’s Next for Metalmark
(26:53) How Metalmark is Reaching Service Providers
(31:42) Using Machine Learning-Driven Smart Technology to Increase Efficiency
(35:48) Metalmark’s Energy Savings
(39:30) Metalmark’s Pilot Testing
(43:25) Closing Thoughts
Links
CGP Maintenance and Construction
Quotes
“We structured our material at the nanoscale to give it a number of functions as well. Not the same as a butterfly wing, but we can remove volatile organics, we can catalyze different types of materials. And so that is the starting point.” - Sissi Liu, (8:01)
“By limiting ventilation air and allocating some of that energy towards circulated air improvement with localized and smart operations of our system, we can deal with air quality in a way that balances both health and energy.” - Sissi Liu, (14:26)
“There’s nothing like actually having data to demonstrate the results. And so we see this as an important piece that it’s not just from a concept perspective that we all know that this is the way it works, but we can actually have measurable numbers to show people.” - Sissi Liu, (39:11)
“What we have observed as a problem in indoor air quality is that a lot of tests get done only in laboratories based on standards that are out there. So we certainly have done those, but when you put those systems in a real-world environment, the results can be very different. You have people bringing different things into the environment...There’s a whole bunch of things that are impacted by human activity that are not taken into consideration in a laboratory study. And so this is why we do these pilots.” - Sissi Liu, (40:11)
Next Episode
Engaging Audiences in a Crowded World: Unveiling the Secrets to Lasting Impact for your Service Business
Summary
On this episode of Service Evolution, host Shawn Black is joined by Jim Robinson, the CEO of CGP Maintenance and Construction Services, as well as an author, speaker, certified business coach, and chairman of a nonprofit organization. Shawn and Jim have an insightful conversation on today’s evolving marketing landscape and how businesses can stand out in an increasingly overcrowded marketplace. They discuss the transformations sweeping throughout the marketing world, including an estimated forty-percent increase in marketing messages last year alone. They also consider audience engagement and its undeniable significance in today’s digital realm before providing a few strategies and tactics for increasing engagement with your target audience.
Show Notes
(1:00) The Evolving Marketing Landscape
(6:43) Adding Value through Authenticity
(10:49) Using Storytelling to Engage Your Audience
(14:00) Authenticity in Messaging
(21:57) Leveraging User-Generated Content
(27:29) Using Data-Driven Insights to Engage Your Audience
(32:39) What Role Does Social Media Play in Audience Engagement?
(41:43) Tips for Improving Audience Engagement
(43:39) Closing Thoughts
Links
CGP Maintenance and Construction
Quotes
“You have to market only to the folks that you can actually add value to...You need to do your internal work. You need to see how you align with the company, culture, values, systems, and people. And if you align with those things, what is the value you’re willing to give them?...That’s truly how you get through the marketing of today.” - Jim Robinson, (5:03)
“Your stories matter. They have to be real. They have to be super authentic. And then they become instantly relatable...truly get into being a good storyteller, and people will get involved and they’ll pay attention to you.” - Jim Robinson, (12:51)
“Don’t keep trying to sell or engage people that are not going to be truly authentic to you or with you. And if you can’t be authentic to them, don’t engage. Only engage the ones you’re going to truly add value to their lives and maybe their family’s lives.” - Jim Robinson, (42:38)
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