Serious Social - No Fluff, Just Stuff: Inside a Winning B2B Social Campaign
11/20/23 • 60 min
A whopping 50% of B2B marketers struggle to measure the ROI of their lead and demand gen efforts. Time to change the game - well for social.
In "No Fluff, Just Stuff," we're not just talking theories; we're revealing the nuts and bolts of a Social lead gen campaign that slashed CPC by 58% and doubled CTR. Cut through the clutter and get ready for take-off. 🚀
A whopping 50% of B2B marketers struggle to measure the ROI of their lead and demand gen efforts. Time to change the game - well for social.
In "No Fluff, Just Stuff," we're not just talking theories; we're revealing the nuts and bolts of a Social lead gen campaign that slashed CPC by 58% and doubled CTR. Cut through the clutter and get ready for take-off. 🚀
Previous Episode
Serious Social - Trends to watch – the rise of the De-Influencer
The game is changing with the rise of de-influencing. But how will this impact the way brands work with influencers? In this episode, Katy Howell and Belle Lawrence are joined by writer/performer duo Yellow Square (Bec & Sam) to discuss all your burning questions.
Get an insider's perspective on whether the de-influencing trend will topple the influencer marketing industry and discover how brands can best work with content creators and what to do when brand guidelines start to restrict creativity.
Next Episode
Episode 77: Serious Social – TikTok Style Video on LinkedIn
Have you noticed a new video tab on LinkedIn yet? Let’s talk about short-form videos on LinkedIn and how it's transforming the way businesses connect with their audience. Join us as we explore this impact on brand marketing and uncover actionable strategies. Welcome to another episode of Serious Social, where we decode the latest trends—so you don’t have to!
- Learn how to embrace this new format and reap the rewards.
- Discover the surprising statistics behind the rise of short-form video content on LinkedIn.
- Explore the dos and don'ts of creating effective short-form video content for your LinkedIn audience.
- Gain insights into the psychology behind why short-form videos are capturing the attention of B2B audiences.
- Find out how to measure the impact of your video marketing efforts and optimise your strategy for maximum results.
- Uncover insider tips on how businesses can leverage TikTok-style videos to boost brand awareness and engagement.
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