Serious Social – How to ready your brand for post-lockdown opportunities

04/20/20 • 19 min

Don’t wait for lockdown to lift and then start your brand planning – you’ll lose valuable H2 ground.
Website: http://www.immediatefuture.co.uk

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Don’t wait for lockdown to lift, conduct your brand planning now. This episode was recorded live on Facebook, on Friday 17th April 2020.

CJ –

Stating the obvious, the first half of this year numbers have taken a bit of a kicking, through no fault of your own, the global crisis we're all facing is having a huge impact on businesses right now, it's affecting all of us - there are those that have been affected more. Our friends in the travel industry are really suffering right now, and friends have been furloughed and people that would work with have been furloughed, it's affecting many, many people right now, and hopefully the economy can bounce back very quickly so that we can get a many of those people back into work as at all possible.

I want to be talking today about how you can ready your brand for when post-lockdown lifts and it's important for a couple of reasons - one, we heard yesterday lockdown continues for another three weeks, there were those that are just pressing pause on everything right now and kind of waiting to see what happens with all of that rather than realising the planning to take a big proposition to market, and collecting that content, and shaping it, and strategically making it sound - it can take that six to eight weeks. So, the question I put to you is, do you want to be the boardroom that when the lockdown is lifted, you're at a position where you can hit go? We're starting to get out, a bit of normality and you just press a button to say go on the campaign and the content goes out and you start to avail on the opportunities that will be there in the second half of this year. The economy will come back - might take some time, but it will come back. The government are doing a lot to pull it up. Or do you want to be the business that waits for lockdown to be lifted before you start discussing any of this? And just to put into context, if you wait another, I don't know five, six weeks before you start discussing what's going on, and then you start your planning exercise you could be 12-14 weeks away from getting content out. Meanwhile, those have been on the front foot that are actually looking at ways in which they can drive forward the business now up and hit the ground running when opportunity comes, they will be capitalising on opportunities a month or two ahead of you. Really important stuff.

For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

Don’t wait for lockdown to lift and then start your brand planning – you’ll lose valuable H2 ground.
Website: http://www.immediatefuture.co.uk

Social profiles:

· YouTube: https://www.youtube.com/user/IFTubes

· Facebook: https://www.facebook.com/ImmediateFuture/

· LinkedIn: https://www.linkedin.com/company/immediate-future/

· Twitter: https://twitter.com/iftweeter

· Instagram: https://www.instagram.com/ifinstas/
Don’t wait for lockdown to lift, conduct your brand planning now. This episode was recorded live on Facebook, on Friday 17th April 2020.

CJ –

For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

Previous Episode

Serious Social - Has our sense of community changed?

How are our digital communities changing, and how can we better engage with them? This episode was recorded live on Facebook, on Thursday 9th April 2020.
Website: http://www.immediatefuture.co.uk

Social profiles:

· YouTube: https://www.youtube.com/user/IFTubes

· Facebook: https://www.facebook.com/ImmediateFuture/

· LinkedIn: https://www.linkedin.com/company/immediate-future/

· Twitter: https://twitter.com/iftweeter

· Instagram: https://www.instagram.com/ifinstas/

Belle -

It’ll come as no surprise to anyone watching that digital attention is at an all-time high

Kantar have just reported a 70% increase in web browsing

with social media engagement increasing by 61% over normal usage rates.

But it’s not just online - perhaps, like me, there’s a new sense of community in your local area such as a neighbourly WhatsApp group. We’re waving to passers-by, looking for rainbows in windows on our daily walks, and clapping in unison for the NHS heroes. We’re part of a community with a common set of values, putting our trust in leaders, but also in brands and influencers, to look after us - and our trust in them is what our survival depends on. The situation we’re in is naturally building a strong sense of community.

A key component of what constitutes a community is support, so it makes sense that in this challenging time, we’re seeking that support. The business community sprang into action with more webinars and live sessions like this one, but of course, we are all part of multiple tribes - so in any given day, you might be engaging with a video like this, followed by a catch up with your friends on Houseparty about what to cook from your store cupboard over the weekend.

For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

Next Episode

Serious Social – No! Don’t just repurpose social content

Need a framework for creating the right content under pressure? We’re here for you. This episode was recorded live on Facebook, on Friday 24th April 2020.
Website: http://www.immediatefuture.co.uk

Social profiles:

· YouTube: https://www.youtube.com/user/IFTubes

· Facebook: https://www.facebook.com/ImmediateFuture/

· LinkedIn: https://www.linkedin.com/company/immediate-future/

· Twitter: https://twitter.com/iftweeter

· Instagram: https://www.instagram.com/ifinstas/
Katy –

So one of the things I want to talk about now is about rolling our sleeves up, I think I mentioned this last time, we want to roll our sleeves up and get on with the job now and for many of us who have decamped home, I think the biggest issue has been that we have been a bit unsettled and so repurposing content has served us really well. But now our audiences want more and we're missing the opportunity to connect, to entertain, be useful by rehashing old content that we've got, but alongside of that need for our audiences, I'm fairly aware as everybody else who works in social media that there are challenges. There are challenges in finding the resource that you need, underfunding possibly but there are also challenges in terms of the way our audiences are behaving online. They're swinging rapidly between topics.

The traditional methods we use in content marketing have changed, for instance, where we're used to a content rhythm in social media often called hygiene, hub and hero content, that rhythm has gone because everything is changing and swinging quite wildly. Some brands are meeting this by going real-time, almost, with their content, which is listening to the conversation, looking at what they can post out there and doing that almost in a live fashion. The problem is that's really resource-hungry and has a real challenge in terms of getting that stuff done in a timely fashion, and it's bloody exhausting - there's hours of it, so we have to address that element, if not we can't carry on like that... rushing content out the door, but also that the fact our audiences are being more, more scrutinising of our content a little bit more. They are kind of picking it apart a bit more which means that we need to focus on quality content, not just volume.

So, how do we speed up creativity? How do we increase the relevancy for our audiences, and how do we create a well-oiled production machine?
For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/